Sales and marketing specialist with 5+ years of experience driving double-digit growth through strategic campaigns, persuasive communication, and data-driven execution.
Overview
7
7
years of professional experience
Work History
Sales/Marketing Associate
La Vie En Rose
Calgary, Alberta
01.2024 - Current
Boosted return customer rate by 20% through personalized styling and expert recommendations
Lead in-store promotions that consistently exceed sales targets and enhance brand visibility
Drove an 18% increase in average transaction value through strategic cross-selling
Execute visual merchandising and optimize product placement to elevate store appeal
Support successful product launches and events that enhance the customer experience
Leverage customer insights and shopping trends to refine messaging and visual presentation
Build lasting client relationships through engaging service and personalized support
Product Marketing Support Analyst, Co-op
Calix
Remote
04.2021 - 08.2021
Analyzed market trends and competitors to refine positioning, increasing market share by 25%
Created training docs to enhance onboarding, boosting retention and satisfaction by 18%
Leveraged Power BI to track engagement, improving campaign ROI by 15%
Optimized CRM workflows, raising lead-to-sale conversion by 10%
Led data-driven product launches using insights and targeted promotions to drive sales
Account Management, Co-op
Calix
Remote
01.2021 - 04.2021
Launched a goal-setting platform that boosted contact completion from 70% to 85% in 2 weeks
Made 50+ daily cold calls to drive lead generation and boost engagement
Delivered compelling product pitches that helped secure new business
Recognized in an executive email for being “detailed, responsive, and an asset to the team”
Sales Collateral Specialist, Co-op
VMware
Toronto, Ontario
05.2019 - 12.2019
Created high-impact sales content that drove execution and accelerated global revenue growth
Designed insight-driven slide decks that attracted and converted new clients
Led RFP, RFI, and proposal writing, increasing win rates and competitive edge
Built a scalable library of case studies highlighting digital transformation success
Developed key sales assets: white papers, datasheets, win-reports, to enhance buyer engagement and product clarity
Sales/Operations Coordinator, Co-op
PinPoint GPS Solutions
Mississauga, Ontario
01.2018 - 08.2018
Spearheaded the company’s 2018 Truck World Show presence, closing B2B sales on-site and amplifying brand visibility
Praised by VP of Sales for being “smooth and convincing with customers” and exuding strong professionalism
Promoted from Operations Coordinator to Sales role within months for outstanding communication and initiative
Crafted 25+ winning proposals, growing the client base by 25% and fostering lasting partnerships
Overhauled social media strategy, boosting engagement and increasing online visibility by 12%
Excelled in cross-functional roles spanning sales, marketing, finance, operations, and tech support
Education
Bachelor of Arts - Honours Communications & Honours Business
University of Waterloo
Waterloo, ON
12-2024
Product Marketing Core Certificate -
Product Marketing Alliance
12-2024
Management Essentials Certificate -
Harvard Business School Online
09-2024
Skills
Product Launch
Social Media Strategy
Customer Retention
Cold Calling
Data Analysis
Brand Development
Market Research
Negotiation Skills
Lead Management
Client Engagement
Sales Strategy
Canva
InDesign
Microsoft Suite
Salesforce
Power BI
Jira
Google Analytics
Google Colab
SAP
SPSS
Excel
Accomplishments
TEDx Speaker, "How to Achieve Resilience Through Self-Compassion"
Canada's 2020 Face of Mental Health
Timeline
Sales/Marketing Associate
La Vie En Rose
01.2024 - Current
Product Marketing Support Analyst, Co-op
Calix
04.2021 - 08.2021
Account Management, Co-op
Calix
01.2021 - 04.2021
Sales Collateral Specialist, Co-op
VMware
05.2019 - 12.2019
Sales/Operations Coordinator, Co-op
PinPoint GPS Solutions
01.2018 - 08.2018
Bachelor of Arts - Honours Communications & Honours Business