William Torres
Claremont,CA
Summary
Dynamic sales and execution leader with over 9 years of experience driving revenue growth, enhancing distributor performance, and executing market development strategies across grocery, mass, convenience, and club channels. Proven track record of leading cross-functional teams and developing strategic distributor partnerships while delivering exceptional results for multiple high-priority brands. Recognized for excellence in leadership, strategic planning, and talent development, consistently surpassing sales and execution objectives in highly competitive environments. Successfully promoted from Area Sales Manager to Field Execution Manager due to outstanding performance and a strong ability to navigate complex territories, with extensive experience presenting business plans and influencing stakeholders at major national retailers including Walmart, Target, Kroger, and CVS.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Field Execution Manager
Nutrabolt
LA/ OC
02.2023 - Current
- Lead execution strategy, distributor engagement, and retail performance across a high-volume multi-channel territory representing multiple priority brands.
- Key Responsibilities
- Lead execution of national retail programs across grocery, mass, convenience, and independent channels.
- Partner with distributor leadership teams to drive sales growth, improve execution standards, and maximize market opportunities.
- Develop and communicate strategic priorities, promotional initiatives, and business plans to distributor partners and field teams.
- Monitor KPIs, distribution trends, display execution, and promotional compliance to identify growth opportunities.
- Collaborate with account management, category management, and sales leadership teams to align execution with company objectives.
- Conduct market visits, ride-alongs, and performance reviews to improve distributor effectiveness and accountability.
- Key Accomplishments
- Ranked #4 nationally during the Break the Bank incentive based on display volume and execution performance.
- Delivered top-tier execution during the company's 100 Days of Summer initiative.
- Successfully managed execution across three Top-10 company brands while maintaining strong distributor engagement and retail compliance.
- Led high-impact Walmart programs that drove significant incremental sales and display execution.
- Established strong relationships with distributor leadership, account managers, and retail decision-makers across the territory.
Area Sales Manager
Nutrabolt
LA/OC
07.2021 - 02.2025
- Managed distributor relationships and retail execution across a multi-channel territory while driving distribution growth, promotional execution, and sales performance.
- Key Responsibilities
- Served as primary liaison between Nutrabolt and distributor partners.
- Led distributor sales teams through product launches, promotional initiatives, and retail execution priorities.
- Conducted business reviews, sales analysis, and market planning to identify growth opportunities.
- Executed strategic sales plans across convenience, grocery, and mass retail channels.
- Trained distributor representatives and retail partners on product knowledge, selling strategies, and execution standards.
- Developed relationships with key retail decision-makers to increase distribution, displays, and promotional participation.
- Key Accomplishments
- Increased distribution and visibility for multiple innovation launches across key retail channels.
- Successfully executed major retail programs with Walmart, Kroger, Target, 7-Eleven, Circle K, AMPM, CVS, and regional grocery chains.
- Consistently exceeded execution objectives through strong distributor partnerships and field leadership.
- Played a key role in driving market share growth and improving retail execution throughout assigned territory.
Account Manager
Coca-Cola Refreshments
01.2017 - 07.2021
- Managed more than 50 key retail accounts across assigned territory.
- Increased sales through distribution expansion, promotional selling, and display execution.
- Maintained strong customer relationships while ensuring compliance with merchandising standards.
- Sold and executed promotional programs, equipment placements, and incremental display opportunities.
- Analyzed sales trends and inventory levels to identify growth opportunities and improve account performance.
- Key Accomplishments
- Consistently achieved sales and execution objectives across assigned territory.
- Developed long-term partnerships with retail customers that resulted in increased sales and promotional participation.
- Recognized for strong customer service, execution, and account management performance.
Sales Manager
24 Hour Fitness
09.2014 - 01.2017
- Led and developed a team of sales professionals to achieve membership and revenue goals.
- Coached employees on sales techniques, customer engagement, and performance improvement.
- Managed daily operations, sales forecasting, and promotional campaigns.
- Consistently drove revenue growth through leadership, accountability, and team development.
Assistant Operations Manager
24 Hour Fitness
03.2013 - 09.2014
- Supported daily club operations, staffing, inventory management, and customer experience initiatives.
- Recruited, trained, and developed team members to achieve operational and service objectives.
- Maintained safety, operational, and cleanliness standards while supporting member retention efforts.
Education
Some College Coursework Completed -
Pasadena City College
Pasadena, CASkills
- Regional Sales Leadership
- Distributor Management
- Team Development & Coaching
- Strategic Business Planning
- Sales Growth Strategy
- Key Account Management
- Retail Execution Excellence
- Trade Marketing
- Performance Management
- Data Analysis & KPI Tracking
- Cross-Functional Leadership
- Customer Relationship Management
- New Product Launches
- Category & Merchandising Strategy
- Walmart, Grocery & Convenience Channel Expertise
- Executive-Level Communication
- Distributor Relationship Management
- Team Leadership & Development
- Strategic Problem Solving
- High-Performance Team Building
- Retail Sales & Merchandising Expertise
- Presentation & Business Review Leadership
- Change Management & Organizational Influence
Certification
NCSF Certified Personal Trainer | August 2017
Timeline
Field Execution Manager
Nutrabolt
02.2023 - Current
Area Sales Manager
Nutrabolt
07.2021 - 02.2025
Account Manager
Coca-Cola Refreshments
01.2017 - 07.2021
Sales Manager
24 Hour Fitness
09.2014 - 01.2017
Assistant Operations Manager
24 Hour Fitness
03.2013 - 09.2014
Some College Coursework Completed -
Pasadena City College
CAREER HIGHLIGHTS
- Promoted from Area Sales Manager to Field Execution Manager with Nutrabolt.
- Ranked #4 nationally during Nutrabolt's Break the Bank incentive for total display volume.
- Recognized as a top performer during the company's 100 Days of Summer sales initiative.
- Successfully managed execution and growth across three Top-10 company brands simultaneously.
- Led market execution across Walmart, Target, Kroger, Stater Bros., 7-Eleven, Circle K, AMPM, CVS, Grocery Outlet, and independent retail channels.
- Consistently drove distribution gains, promotional compliance, and display execution through distributor partnerships and field leadership.
- Recognized by senior leadership for leadership growth, business impact, and execution excellence.