Tarak Thakkar
GTM Strategy & Operations | Sales Operations | Revenue & Process Optimization
Toronto,ON
Summary
Strategy & Operations professional with 5+ years of experience supporting go-to-market (GTM) teams through revenue strategy, process optimization, analytics, and cross-functional execution. Currently co-managing a 15-person GTM-facing team supporting a ~$75M portfolio across 120+ client accounts for Google, with direct involvement in outbound outreach, upsell strategy, pipeline generation, and revenue attainment. Strong background in CRM ownership, performance reporting, and business analysis, with experience operating in ambiguous, fast-scaling environments. Adept at translating data and business goals into actionable GTM strategies that drive growth, efficiency, and predictable execution.
Overview
8
8
years of professional experience
2
2
Languages
Work History
Customer Success Lead
Teleperformance (Google)
10.2022 - Current
- Co-manage a 15-person GTM-facing team, each responsible for a ~$5M portfolio, collectively supporting a $75M+ book of business across 120+ Google Ads client accounts spanning multiple business verticals.
- Own and execute revenue attainment strategy for the Canadian market in partnership with Google stakeholders, aligning business goals, performance insights, and GTM execution to drive growth and expansion.
- Lead outbound outreach and consultative selling efforts to proactively engage clients, set strategic business review meetings, and upsell Google Ads products based on client needs, performance gaps, and growth opportunities.
- Analyze client performance, business objectives, and market signals using Customer Needs Analysis (CNA) to develop data-driven recommendations that improve ROI, adoption, and long-term account growth.
- Partner cross-functionally with Sales, Strategy, and Enablement teams to optimize GTM workflows, improve execution consistency, and support scalable operating models.
- Track and review portfolio performance metrics, identify trends and risks, and translate insights into actionable recommendations for leadership and frontline teams.
- Drive process standardization and operational rigor across the team, improving efficiency, accountability, and execution predictability in a fast-paced, ambiguous environment.
Customer Engagement Representative
Onlia Holdings Inc
01.2021 - 03.2022
- Supported operational and strategic initiatives for a telematics-based mobile application designed to incentivize policyholders toward safer driving behaviors.
- Worked closely with cross-functional teams to align behavioral data, product usage insights, and business objectives, contributing to improved customer engagement and value realization.
- Gained hands-on exposure to telematics, data-driven decision-making, and incentive-based product strategies, building domain relevance to mobility, insurance, and connected-technology platforms.
Technical Sales Adviser - HVAC Industry
Voysus Inc
05.2019 - 01.2021
- Provided customized HVAC solutions based on client environments. Managed sales through to service delivery.
- Led product walkthroughs, proposal presentations, and installation coordination.
- Applied self-management to achieve sales targets and maintain client satisfaction.
- Supported scheduling and delivery logistics to ensure system readiness.
Business Development Lead
Ecosmob Technologies Pvt. Ltd.
10.2017 - 04.2018
- Managed global B2B projects focused on VoIP solutions. Delivered implementations with short project cycles.
- Scoped client needs. Created clear documentation and coordinated with technical teams.
- Led client communication and onboarding. Ensured accurate delivery planning.
- Emphasized collaboration across sales, engineering, and support teams.
Education
Post Graduate Certificate - Business Management
Canadore College of Applied Arts And Technology
North Bay, ON04.2020
Post Graduate Certificate - IT Project Management
Canadore College of Applied Arts And Technology
North Bay, ON04.2019
Bachelor of Science - Bachelors of Computer Engineering
Gujarat Technological University
India05.2017
Skills
GTM Strategy & Operations
Tools & Technology
- Salesforce & HubSpot - Advanced
- Outreach / SalesLoft / Apollo - Intermediate
- G-Suite / Excel & Google Sheets - Advanced
- SQL - Basic
- Omnichannel / Digital Marketing (Google Ads, Meta Ads, SEO, etc.) - Advanced
- AI Tools (Gemini, ChatGPT, Claude AI, etc.) - Basic
Achievements
- Delivered pilot process implementation for Salesforce. Completed project within timeline and scope.
- Recognized for managing multiple Google Ads teams and exceeding performance goals.
- Initiated process improvements that reduced ad campaign launch delays by 30%.
- Built trusted partnerships across global teams, including Europe and North America.
- Received high feedback scores for customer success and delivery excellence.
Timeline
Customer Success Lead
Teleperformance (Google)
10.2022 - Current
Customer Engagement Representative
Onlia Holdings Inc
01.2021 - 03.2022
Technical Sales Adviser - HVAC Industry
Voysus Inc
05.2019 - 01.2021
Business Development Lead
Ecosmob Technologies Pvt. Ltd.
10.2017 - 04.2018
Post Graduate Certificate - IT Project Management
Canadore College of Applied Arts And Technology
Bachelor of Science - Bachelors of Computer Engineering
Gujarat Technological University
Post Graduate Certificate - Business Management
Canadore College of Applied Arts And Technology