AbdulRasheed.O. Yusuf
Toronto,Ontario
Summary
Innovative Marketing leader with 5+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management, content creation and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
12
12
years of professional experience
Work History
Digital Marketing Strategist
Google Ads-Employed By Teleperformance- Google Ads
05.2023 - Current
- Boosted brand awareness by developing and implementing comprehensive digital marketing campaigns.
- Increased website traffic with targeted SEO strategies and keyword research.
- Managed social media platforms for optimal engagement, sharing relevant content that resonated with target audience.
- Optimized email marketing efforts through A/B testing, segmentation, and personalized messaging.
- ● Develop and implement effective marketing strategies to promote products or services.
● Oversee planning, execution, and monitoring of marketing campaigns. This includes creating compelling content, coordinating with creative teams or agencies, managing budgets, and tracking campaign performance to ensure goals are met.
● Engage with clients to facilitate onboarding, enhancement, and optimization of advertising campaigns.
● Using digital marketing channels such as social media, email marketing, search engine optimization (SEO), and online advertising. Leveraging these channels effectively to drive brand awareness of clients, generate leads, and increase customer engagement.
Marketing / Sales Associate
Rogers Canada
06.2022 - 05.2023
- Examining popular and pertinent Keywords to find a possible audience
- Prepared reports by evaluating and condensing data about market trends, prospect behavior, and competitive landscape
- By gathering Client information, establishing goals, creating pitch decks, and updating calendars, I assisted the Account Managers in developing and reviewing their marketing plan
- Identified and persuaded over 200 new home clients in various cities to sign up for the new rogers services
- Produced high-quality Client interaction reports and dispositions in the CRM system to meet the objectives of research and analytics.
- Provided positive first impressions to welcome existing, new and potential customers.
Social Media Marketing Intern
Inspiratus Consulting UAE
06.2019 - 09.2019
- Created and edited video/photo content for various Social Media platforms (Instagram, YouTube and Facebook); Collaborated with the
- Media Coordinator in the MIS and Marketing department to ensure a uniform Social Media Presence
- Performed social media marketing research for upcoming trends; Documented weekly Social Media strategy for each platform
- Developed monthly content calendars and created over 5 content calendars for each platform (YouTube, Instagram and Facebook);
- Spearheaded two international accounts with over 7k+ followers (La Liga Football Academy, Eupepsia Wellness Centre).
- Supported branding, digital marketing messaging and advertising campaigns by engaging with followers on various social media platforms.
- Conducted daily updates to social media profiles to boost company online presence.
Visual Merchandiser
Estee Lauder Middle East
05.2016 - 09.2016
- Created attractive concepts to be used in-store signage and on social media platforms; Delivered over 25 creative concepts for Tom Ford and coordinated with multiple departments
- Prepared visual guides for retail branches and demonstrated how to appropriately build out and design visual merchandising areas of the store; Presented to over 40+ stores in The United Arab Emirates
- Identified and tracked KPI using various CRM tools; presented KPI reports to senior management.
- Managed aesthetically pleasing displays to showcase company products and increase sales.
- Monitored and replenished display inventory and restructured according to available stock.
Assurance Engagement Officer
First Bank of Nigeria
10.2011 - 12.2012
- Oversaw client /employee engagement and Implemented engagement audit strategies; Provided weekly engagement reports to
- Stakeholders
- Liaised with various internal departments about member queries or discrepancies while responding professionally; Properly documented discrepancies and provided feedback to stakeholders
- Contributed to the development of Auditing standards and created visual aid for the media team; Increased engagement by 7% over 3 months.
Education
PG - Marketing Management (Digital Media)
Lambton College
Toronto, ON03.2023
Bachelor of Science - Business Administration
American University of Sharjah
UAE, Sharjah09.2018
Skills
- Applications and Tools: Adobe Lightroom CC and Photoshop, Google Analytics and Ad, Premiere Pro, Microsoft Office Suite, Final Cut, Wix, Mailchimp,
- Excellent People Skills
- Customer Service
- Google analytics, Hootsuite, WordPress and Slack
- Skills and Expertise: Content Creation, Creativity, Attention to Details, Digital Advertising, Storytelling, Search Engine Optimization (SEO), Media analytics
- Media Management, Time Management
- Google Adwords
- Competitor Analysis
- Viral marketing
- Adobe Creative Suite
- Campaign Management
- Influencer Marketing
Languages
English
Native or Bilingual
Timeline
Digital Marketing Strategist
Google Ads-Employed By Teleperformance- Google Ads
05.2023 - Current
Marketing / Sales Associate
Rogers Canada
06.2022 - 05.2023
Social Media Marketing Intern
Inspiratus Consulting UAE
06.2019 - 09.2019
Visual Merchandiser
Estee Lauder Middle East
05.2016 - 09.2016
Assurance Engagement Officer
First Bank of Nigeria
10.2011 - 12.2012
PG - Marketing Management (Digital Media)
Lambton College
Bachelor of Science - Business Administration
American University of Sharjah
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