Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
Generic

Suhani Arora

Hamilton,Canada

Summary

Experienced customer service professional with over 8 years in customer experience, journey design, loyalty strategies, and user engagement programs. Proven expertise in client relations, retention, and account management for diverse global and national accounts. Skilled in project management, negotiations, sales, proposals, and user research, with a focus on delivering customer-centric, data-driven solutions. Strong background in design thinking, enabling the development of innovative strategies aligned with market trends. Known for balancing creative and analytical skills to drive results and exceed customer expectations in high-impact projects.

Overview

9
9
years of professional experience

Work History

Customer Experience Associate (Part-Time)

TD Canada Trust Bank
12.2023 - Current
  • Processing financial transactions like deposits, withdrawals and bill payments as per standardized operating procedures, industry regulations and TD's Code of Conduct and Ethics
  • Understanding and determining customer needs to recommend solutions specific to those needs while exercising discretion in confidential matters
  • Facilitating smooth onboarding and digital enablement of new customers onto the platforms
  • Achieving assigned goals and business objectives by promoting banking solutions and completing business processes in a timely and accurate manner
  • Delivering quality customer experiences and recommending operational improvements where the opportunity exists to improve and achieve operational excellence

Team Lead (Part-Time)

Penningtons (Reitmans Canada)
09.2023 - Current
  • Ensuring the store is achieving company objectives and KPI goals
  • Providing store leadership by balancing company policies, procedures, shrink/loss prevention, payroll, reporting, and scheduling
  • Coaching, mentoring and providing on-the-spot feedback to team members
  • Preparing strategies and promotions for maximizing footfall & thereby boosting sales
  • Streamlining internal processes to enhance team efficiency and improve overall project outcomes.

Consultant

Ernst & Young (EY)
09.2021 - 05.2023
  • Conducted user research for a leading pharmaceuticals company, quick service restaurant, oil & gas & metals company and a gold refinery & digital gold sellers
  • Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions
  • Facilitated a design thinking workshop to understand the pain points, challenges and use cases of various business units, employees and customer units
  • Prepared decks & proposals for sales enablement for various banks, financial institutions, consumer goods organizations, IT companies, etc.
  • Worked with change management to assess and ensure that customer and employee experience/stakeholder impacts were appropriately identified and managed
  • Collaborated with cross-functional teams to successfully deliver comprehensive solutions
  • Extended support and guidance in delivering requirements with a focus on quality, reusability, scalability, and innovation
  • The research included for EY clients:

a) Preparation of questionnaire for customer & stakeholder interviews

b) Understanding and determining customer needs to recommend solutions

c) Mapping out the omnichannel customer journeys (web, phone and store)

d) Creation of debrief sheets from the interviews conducted to derive insights and recommendations

e) Regular store visits

f) Competitive analysis and UX benchmarking

Account Manager

BI Worldwide
08.2018 - 08.2021
  • Managed end-to-end global employee Rewards & Recognition and loyalty Programs live in 25+ countries for leading corporate organizations
  • Led the co-creation process of building a customer/employee-centric R&R platform for leading global firms with an employee force of over 50,000 count
  • Ensured smooth onboarding of customers/employees on the platform and facilitated training sessions for them to make sure they understand the features & functionalities
  • Conducted Design Thinking workshops to identify customer/employee needs, pain points, & motivation across different stages of an employee/customer lifecycle and training sessions for leadership (CXO, CTO, CFO & Partners, etc.)
  • Collaborated with the tech team to ensure the platform meet user needs and expectations
  • Prepared RFP proposals for retention & renewal of accounts, designs and creatives for running promotions on the website/platform and generated opportunities for cross-sell/upsell
  • Studied behavioural economics & patterns to empathize with employees and analyzed interview insights to create a differentiated experience
  • Developed and maintained user engagement materials, including training guides and FAQs
  • Implemented strategies to increase revenue from existing accounts through upselling and cross-selling initiatives.
  • Conducted monthly and quarterly reviews with the client to understand the platform's performance and future opportunities to boost revenue for the company
  • Oversaw the processes handled by the helpdesk & participant experience teams to prepare the Customer Satisfaction Report (CSAT)
  • Supervised UAT sessions and implemented iterations & customizations based on client's feedback
  • Managed a team of 3 people and created their KPIs for personal & organizational goal achievement
  • Maintained a high client retention rate by extending exceptional customer service and anticipating client needs
  • Delivered high-quality presentations to stakeholders, effectively communicating project objectives and results

Analyst Privacy Compliance

Wunderman
01.2016 - 12.2017
  • Comprehended the project's ROI and directed the efforts towards the different campaigns under Sales & Marketing Privacy Program (SMPP) of Microsoft
  • Scrutinized the improvement areas & implemented measures to maximize users satisfaction levels through conducting feedback sessions across events, promotions and Microsoft shows
  • Ensured that the E-mails, Event Invites & Links and Newsletter requests coming from various mechanisms / tool are thoroughly reviewed (MASH, SDS & GetOnline) within the stipulated SLA
  • Analyzed the data and created final report using Tableau, Excel Functions - Table, PivotTable, Data Tools, Charts, Lookup, Sort and Filter

Education

International Business Management -

Niagara College
Niagara-on-the-Lake, ON
04.2024

MBA - Marketing

Symbiosis School of Distance Learning
Pune, India
06.2015

Bachelor of Journalism & Mass - Communication

GGSIP University
New Delhi, India
07.2013

Skills

  • Employee Engagement
  • Design Thinking
  • Omnichannel Journeys
  • Loyalty Programs
  • Pre-Sales
  • Operations Management
  • User Research
  • RFP / RFI
  • Customer support
  • Issue resolution
  • Feedback collection
  • Project Management
  • Design & Editing
  • Stakeholder Management
  • Liaison
  • MS Word
  • MS Excel
  • MS PowerPoint
  • CRM
  • Mural
  • JIRA
  • ServiceNow
  • Audacity
  • Photoshop
  • Tableau (desktop)
  • Internet Applications

Accomplishments

  • UPT Contest Winner, 2024, Penningtons
  • Bottoms Contest Winner, 2024, Penningtons
  • Inner Wear Contest Winner, 2023, Penningtons
  • The Trailblazer Award, 2021, BI Worldwide
  • The Game Changer Award, 2019, BI Worldwide
  • Rising Star Award, 2018, BI Worldwide

Languages

Hindi
English

Timeline

Customer Experience Associate (Part-Time)

TD Canada Trust Bank
12.2023 - Current

Team Lead (Part-Time)

Penningtons (Reitmans Canada)
09.2023 - Current

Consultant

Ernst & Young (EY)
09.2021 - 05.2023

Account Manager

BI Worldwide
08.2018 - 08.2021

Analyst Privacy Compliance

Wunderman
01.2016 - 12.2017

International Business Management -

Niagara College

MBA - Marketing

Symbiosis School of Distance Learning

Bachelor of Journalism & Mass - Communication

GGSIP University
Suhani Arora