Stefan Gregoriou
Toronto,ON
Summary
Focused experienced in overseeing marketing platforms as well responsible for managing and optimizing various digital marketing campaigns across platforms such as Email & SMS Marketing, Facebook, and Google Paid Ads. Accomplished in improving lead prospecting, customer acquisition and brand awareness. Offers top skills in planning and project management.
Overview
5
5
years of professional experience
Work History
Digital Marketing Manager
PLUS
07.2021 - 05.2024
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Optimized email campaigns to increase open and click-through rates.
- Collaborated with creative teams to develop high-quality visuals for effective email promotions.
- Maximized email marketing effectiveness by segmenting lists, personalizing content, and monitoring key performance indicators.
- Enhanced email campaign performance by strategizing and implementing A/B testing methods.
- Designed and optimized successful Facebook Ad campaigns to existing and new customer segments.
- Produced and launched the cross compatible In-store and online tier based Loyalty & Rewards program.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Coordinated with design and media teams to develop high-quality creative assets.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Boosted brand awareness through the creation of engaging social media campaigns.
Marketing Manager
SOLE
06.2019 - 06.2021
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Worked with graphic designers and writers to establish theme and tone for content.
- Optimized website content for improved search engine rankings and increased web traffic.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Optimized email campaigns to increase open and click-through rates.
Education
No Degree - Marketing And Advertising Communications Management
Centennial College of Applied Arts And Technology
Toronto, ON2018
Skills
- Email Marketing
- Facebook Advertising
- Digital Marketing
- E-commerce Marketing
- Social Media Platforms
- Search Engine Optimization
Websites
Languages
English
Native or Bilingual
References
- Ibrahim Itani, CEO at PLUS: (604) 842-5957
- Liam Blackadder, Creative Director at PLUS: (416) 997-9102
Timeline
Digital Marketing Manager
PLUS
07.2021 - 05.2024
Marketing Manager
SOLE
06.2019 - 06.2021
No Degree - Marketing And Advertising Communications Management
Centennial College of Applied Arts And Technology
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