Susy McKellar
Kitchener,Canada
Summary
Experienced marketing executive skilled in driving revenue growth, brand development, and customer engagement. Proven track record in leading data-driven strategies, digital transformation, and high-performing teams. Strong results delivered in competitive markets by aligning marketing efforts with business goals. Ready to lead impactful, scalable marketing initiatives.
Overview
23
23
years of professional experience
Work History
Senior Director Innovation, Business Transformation
Compass Group Canada
01.2016 - Current
- Supporting change management and technology adoption for a $2 billion business comprising of 16 unique sectors and consumer segments across Canada.
- Building strategic partnerships with early-stage startups and established companies to source innovative solutions that enhance customer experience, promote environmental sustainability, and improve operational efficiency.
- Successfully guiding a high-performing team of adaptable professionals through transformative change by fostering a culture of curiosity, embracing ambiguity, and driving continuous evolution.
- Leveraged data insights, including client satisfaction metrics, to identify patterns, uncover root causes, and provide solutions to critical business issues.
- Spearheaded the launch and ongoing commercialization of Amazon's first Just Walk Out store in Canada, driving strategic development and expansion of the technology across Canadian markets.
Senior Director Marketing, Execution, Envision Group
Compass Group Canada
11.2022 - 10.2023
- Led the strategic development of the marketing execution team that delivered a 12.2% YOY organic revenue growth.
- Recruited and led a team of 23 marketers across Canada, fostering growth and development through mentorship and coaching, resulting in high employee satisfaction, a strong retention rate, and a 35% promotion rate in one year.
- Led the mobilization of $304M in business, overseeing budget management, proposal execution, and leadership of field and operational teams.
- Created a governance model to measure marketing execution excellence and structured the cadence of marketing communication to the front line.
- Partnered with cross-functional teams to adapt and implement key initiatives in a new market, including the development of region-specific training programs, cost-saving strategies, and critical operational tools.
Director of Marketing
Envision Group | Compass Group Canada
09.2020 - 11.2022
- Contributed to the development of cross-sector marketing strategies that are executable and repeatable.
- Developed and coached the field team, and realigned tiered job functions, priorities, and accountabilities.
- Created multiple levels in the team to advance growth and development opportunities.
- Direct involvement in cross-sector RFPs, RFIs, events, tastings, and presentations, including a pivotal role in cross-sector mobilizations and transitions.
- Led the redesign of SharePoint to improve departmental communication and execution, while providing strategic guidance to US teams for the development and enhancement of their intranet platforms.
Director of Marketing
Eurest | Compass Group Canada
10.2019 - 09.2020
- Lead a team of Regional Marketing Managers supporting the Business & Industry sector.
- Developed and deployed the first Eurest Marketing Strategy that included revenue drivers, with a balance of activation, that answered client need states.
- Created and managed the development of Quarterly Business Review templates that aligned all support resources in the company into one document for distribution and customization.
Manager of New Business and Marketing
Eurest | Compass Group Canada
01.2018 - 10.2019
- Participated in new sales opportunities and provided input on operations strategies, brand/program recommendations.
- Work closely with cross-functional teams to support the introduction of internal brands in new units, including Envision culinary programs and Compass Digital Labs, with the implementation of Eurest Canada's first pre-order/pre-pay kiosks and proprietary mobile applications.
- Project management of retail refreshes, including large-scale renovation and refresh plans that drove customer participation and satisfaction.
Regional Marketing Manager
Eurest | Compass Group Canada
01.2016 - 01.2018
- Responsible for increasing like-for-like revenues through the successful implementation and execution of marketing plans.
- Succeeded in achieving target of increased YOY revenue by $1.2M in the first 8 months of employment.
- Recommended and implemented the management of marketing programs, promotions, and strategies throughout Southwestern Ontario.
- Liaise between operations and Marketing Specialists to identify successes, barriers, and best practices to enhance the quality of programs offered.
Senior Regional Manager
Molly Bloom's Irish Pub Group, Waterloo Failte Irish Pub Group, Waterloo
09.2001 - 01.2016
- Maintained operations among 4 Corporate and 4 Franchised locations.
- Liaison to franchise locations, assisting with purchases from approved vendors, following marketing and branding objectives to maintain group consistency.
- Controlled purchases and inventory by meeting with account managers, negotiating prices and rebates, reviewing and evaluating usage reports, analyzing variances, and taking corrective actions.
- Developed and analyzed menus for all locations, including recipes and specifications.
- Created menu layout and use of artwork.
- Developed training manuals and employee handbooks to aid locations in best practices, human resources, and marketing practices.
- Successfully developed, maintained, and executed promotional offers.
Education
Xcelerator Leadership Program -
10.2024
Beacon Group Leadership Agility -
01.2023
Harvard Manage Mentor -
01.2022
Indigenous Canada -
University of Alberta
01.2021
Post Graduate Courses in Social Media Marketing -
Conestoga College Continuing Education
01.2016
Change Management Specialist (CMS) -
Conestoga College, Continuing Education
01.2015
Bookkeeping Fundamentals -
01.2001
Three year joint program, Sociology and Legal Studies in Criminology -
University of Waterloo
01.1999
Human Services Foundation Certificate -
Fanshawe College
01.1995
Skills
- Analytical
- High Achiever
- Strategic Planning
- Forward Thinker
- Team Building and Motivation
- Creativity and Innovation
Community Service
Rotary Club of Waterloo Region, Food Bank of Waterloo Region, Heart and Stroke Foundation, Organized an annual golf tournament that raised $95,000 for KidsAbility Waterloo Region
Timeline
Senior Director Marketing, Execution, Envision Group
Compass Group Canada
11.2022 - 10.2023
Director of Marketing
Envision Group | Compass Group Canada
09.2020 - 11.2022
Director of Marketing
Eurest | Compass Group Canada
10.2019 - 09.2020
Manager of New Business and Marketing
Eurest | Compass Group Canada
01.2018 - 10.2019
Senior Director Innovation, Business Transformation
Compass Group Canada
01.2016 - Current
Regional Marketing Manager
Eurest | Compass Group Canada
01.2016 - 01.2018
Senior Regional Manager
Molly Bloom's Irish Pub Group, Waterloo Failte Irish Pub Group, Waterloo
09.2001 - 01.2016
Xcelerator Leadership Program -
Beacon Group Leadership Agility -
Harvard Manage Mentor -
Indigenous Canada -
University of Alberta
Post Graduate Courses in Social Media Marketing -
Conestoga College Continuing Education
Change Management Specialist (CMS) -
Conestoga College, Continuing Education
Bookkeeping Fundamentals -
Three year joint program, Sociology and Legal Studies in Criminology -
University of Waterloo
Human Services Foundation Certificate -
Fanshawe College
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