Results-driven sales professional with strong expertise in catering and hospitality. Proven ability to develop client relationships, create strategic sales plans, and drive revenue growth. Focused on team collaboration, adaptability, and delivering exceptional service. Skilled in event planning, contract negotiation, and customer satisfaction.
Overview
12
12
years of professional experience
Work History
Senior Catering & Events Manager
Compass Group Canada, TJX Canada
01.2024 - Current
Handling all Catering for TJX Canada’s Head Office for their 20,000 square feet of meeting space
Managed a small team of 10 employees
Created and implemented SOPs for Catering
Negotiated contracts with clients, ensuring mutually beneficial terms for both parties involved.
Collaborated closely with culinary teams to create customized menus that delighted guests while adhering to dietary restrictions.
Conducted post-event evaluations to identify areas of improvement and implement necessary changes.
Managed budgets and resources effectively, ensuring maximum value for clients and the company.
Streamlined event management processes for increased efficiency and improved customer experiences.
Enhanced client satisfaction by meticulously planning and executing high-quality catering events.
Managed administrative logistics of events planning, event booking, and event promotions.
Coordinated florists, photographers, and musicians for events..
Developed unique events and special promotions to drive sales.
Coordinated with catering staff to deliver food services for special events and functions.
Event Manager
The International Centre
01.2022 - 01.2024
Managing Corporate Events, Religious Events, Trade Show, Conventions, & Events, and more with guest numbers ranging from 30 guests – 20,000 guests per day. With 548,000 square feet of event space.
Streamlined event planning processes by implementing efficient project management strategies.
Managed budgets and negotiated contracts with vendors, ensuring cost-effective event execution.
Implemented innovative event themes and designs to create memorable experiences for attendees.
Increased client satisfaction by consistently delivering well-executed events within budget constraints.
Coordinated large-scale conferences for industry professionals, resulting in increased networking opportunities.
Collaborated closely with clients throughout the planning process to ensure their vision was accurately reflected in the final event layout.
Conducted post-event evaluations to identify areas for improvement and implement necessary changes in future planning efforts.
Managed administrative logistics of events planning, event booking, and event promotions.
Catering and Events Sales Manager
Hilton Mississauga Meadowvale
01.2017 - 01.2022
Handled all incoming & prospective Catering Leads with 0-15 guestroom count with Catering.
Prospected new business, by cold calling & direct leads. And fostering relationships with all clients
Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.
Portfolio includes handling up to 30 files per day
Conducted site inspections with prospecting clients
Used critical thinking to break down problems, evaluate solutions and make decisions
Handled customer relations issues, enabling quick resolution, and client satisfaction.
Built long-lasting client relationships through excellent customer service and consistent followups.
Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
Catering Sales Manager
Novotel Mississauga Toronto Centre
01.2015 - 01.2017
Responsible for the complete budget for Catering Food and Beverage for the property.
Prospected potential clients and handled sales for incoming clients
Negotiated contracts to secure profitable agreements with vendors and suppliers.
Exceeded both quarterly and annual sales goals.
Created marketing material for catering & assisted with social media
Organized corporate meetings, special events and social occasions to satisfy client requirements and increase facility revenues
Increased event bookings by developing and implementing effective catering sales strategies.
Organized corporate meetings, special events and social occasions to satisfy client requirements and increase facility revenues.
Increased website traffic and conversions through email and social media marketing.
Sales Coordinator
Starwood Hotels and Resorts Worldwide
01.2014 - 01.2015
Worked alongside Sales Manager to enhance presentation and advertising collateral
Coordinated for Business Transient Market and Leisure Market. Coordinated for 2 Managers
Preparing reports, proofreading, answering client questions and assisting when Manager was on vacation
Assisted as a Lead Merchandiser to assign leads to the appropriate Sales Manager
Handled administration duties – creating contracts, entering contracts into sales system, filing electronic contracts, and updating Managers schedules
Worked on ISAC Sales system to enter in events if required.
Handling and creating breakfast vouchers and BEO’s for tour groups
Education
Ontario College Diploma - Business Management Program
Humber College
07-2012
Ontario College Diploma - Medical Office Administration
CDI College
02-2022
Skills
Excellent interpersonal and communication skills and a demonstrated willingness to work in a team environment
Exceptional contract negotiation skills
Excellent time management skills
Detail oriented, strong organizational skills with ability to carry out tasks with minimal supervision
High level of proficiency with many Microsoft Office applications
Have knowledge on Delphi, Delphi FDC, & Other Sales POS systems
Timeline
Senior Catering & Events Manager
Compass Group Canada, TJX Canada
01.2024 - Current
Event Manager
The International Centre
01.2022 - 01.2024
Catering and Events Sales Manager
Hilton Mississauga Meadowvale
01.2017 - 01.2022
Catering Sales Manager
Novotel Mississauga Toronto Centre
01.2015 - 01.2017
Sales Coordinator
Starwood Hotels and Resorts Worldwide
01.2014 - 01.2015
Ontario College Diploma - Business Management Program
Humber College
Ontario College Diploma - Medical Office Administration
Administration Manager, Operations & Finance at Compass Group Canada/Levy CanadaAdministration Manager, Operations & Finance at Compass Group Canada/Levy Canada