Safina Ashraf
Ajax,ON
Summary
Dedicated and successful at work flow planning, program design and leadership. Boosts productivity through innovative management and mentorship. An independent worker with excellent communication and organizational skills who is diligent, focused, and keen to apply to new and emerging project organization techniques to increase overall performance.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Personal Trainer
Women's Fitness Club of Canada
Ajax, ON
04.2023 - Current
- Built and established relationships with members and guests to help in pursuit of fitness goals.
- Offered clients educational information and materials to help with preventive care, nutrition, body mechanics, fitness, stress management and ergonomics.
- Provided instruction in stretching and mobility techniques to aid in physical pain, improve flexibility and reduce risk of injury.
- Maintained files detailing personal fitness regimens, records and contracts in newly-implemented system to keep client information current.
- Demonstrated safe and proper exercise techniques to clients.
- Grew customer base through word-of-mouth referrals based on customer satisfaction and results resulting to increased sales within the company
- Performed administrative duties such as scheduling appointments, preparing reports and maintaining records of attendance and progress of participants in fitness programs.
- Conducted assessments to evaluate clients' current physical condition, strength, flexibility, and body composition.
- Modified existing software systems to enhance performance and add new features.
- Maintain a wide-range of clientele and schedule them on a daily and weekly basis to ensure success
Fitness Consultant
Town of Ajax
11.2021 - Current
- Providing tours of the facility to potential members across all centres
- Maintaining knowledge of sales, promotions, policies regarding memberships and limited time offers nd promotions across all centers
- Interacting with the public and members both in person and on the phone on a regular basis by educating them on fitness issues, lifestyles, promoting town programs, as well as updating them on town policies in relation to COVID-19
- Performed equipment maintenance duties such as cleaning machines, replacing parts, and ensuring safety features are in working order.
- Built and established lasting relationships using encouragement and personal support.
- Responding to emergency situations when needed and addressing safety concerns while maintaining a safe environment in the fitness facility
- Actively running Teen Weight Training camps to increase membership sales for the younger population while educating them on standard exercise techniques and equipment use.
- Managed gym and fitness center operations, including organizing events and personal training sessions, managing finances as well as inventory
- Planned and coordinated special events by partnering with healthcare professionals and health based companies to promote small businesses while providing a broad range of opportunities for gym members to help them maintain physical fitness resulting in an increase of sales
- Created innovative fitness activities designed to keep participants engaged while meeting their goals.
- Explained and demonstrated fitness and conditioning techniques and movements.
- Created and implemented processes to ensure successful completion of projects.
- Developed and maintained project plans, timelines, and budgets.
- Maintained updated knowledge through continuing education and advanced training.
- Recognized by management for providing exceptional customer service.
- Monitored form and technique in group environments to maintain individual safety.
- Taught high-energy, instructor-led exercise classes designed to improve cardiovascular health, muscular strength, and flexibility.
- Demonstrated proper form and technique for exercises to ensure safety of participants.
Assistant Manager
Glama Gals Kids Spa Ajax
Ajax, ON
09.2018 - 05.2022
- Team Lead at Glama Gals Kids Spa for children of all ages including children with special needs
- Trusted keyholder responsible for opening and closing the facility on a rotational schedule to maintain operational standards each day
- Delegated work to staff, setting priorities and goals.
- Oversaw program compliance with requirements, schedule and budget.
- Recognized by management for providing exceptional customer service.
- Achieved cost-savings by developing functional solutions to problems.
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
- Actively offering unique and fun kid’s programs that instil confidence, creativity, and mindfulness
- Independently maintaining, verifying, calculating, and reporting cash drawers to ensure daily payments are at a balance
- Addressed all client concerns through face-to-face and phone call interactions while considering customer points
- Managing both virtual and in-studio events, parties, and camp aspects including registration, order processing, social media advertising, activities, marketing, services, deliveries, and pick-ups
- Plan and execute in person parties, activities, and crafts as well as social media activities including regularly posting on social media, monitoring social media channels for positive and negative comments, advising employer on engagement opportunities, developing/writing regular content for Facebook and Instagram
- Effectively entering, updating, booking, and compiling data on Shopify as needed as well as completing and processing orders, generating cash receipts, completing daily cash balance, and filing reports to match point of sales
- Maintaining cleanliness of the studio: sweeping, mopping, vacuuming, disinfecting surfaces, entrances, and mirrors as needed
- Effectively interacting with public by giving tours, promoting events in the studio, providing information regarding the facility as well as answering questions as needed
- Responding to daily phone calls, returning voicemails and emails promptly to ensure customer satisfaction.
- Identified cost-saving measures that could be implemented without compromising quality standards.
- Planned and delivered training sessions to improve employee effectiveness and address areas of weakness.
- Drafted reports for senior management highlighting key milestones achieved throughout the program lifecycle.
- Managed program budgets and timelines, ensuring projects stayed on track and within allocated resources.
- Participated actively in brainstorming sessions focused on improving existing processes or creating innovative approaches for delivering services more efficiently.
Chiropractor Assistant
Parkway Spine and Wellness
12.2020 - 12.2021
- Schedule and coordinate meetings, appointments, for supervisors and patients in person and over the phone while following the COVID-19 Protocol when checking patients in while coordinating scheduling for RMT, RPT, and Chiropractor
- Consistently design rehabilitative exercise programs for patients with realistic and positive reinforcement
- Effectively trained on Theralase Cool Laser Therapy and perform on patients affected with cerebrovascular accidents, nerve, muscle, and joint injuries as well as patients with spinal cord lesion
- Actively film exercise videos to post on social media and to educate patients of all populations and those with special needs
- Design, create and edit newsletters, educational posts and videos on health conditions, nutrition, and exercises to post on social media
- Effectively handling cash and debit/visa transactions, insurance coverage receipts as well effectively communicating with the public through phone calls and returning voicemails promptly
- Effectively managed cleaning and maintenance of the clinic.
- Collected payments from patients after services were rendered.
- Oversaw patient registration, insurance verification, form completion and appointment scheduling to maintain operational efficiency.
- Organized patient charts and paperwork for the chiropractor's review.
- Administered therapeutic exercises prescribed by the chiropractor.
Manager- Graphic Design
iModern Art
12.2017 - 04.2020
- Analyzed financial data and provided customized sales solutions using knowledge of budgeting, investments, and credit
- Independently performed tasks such as counting money, separating large slips, coupons, and vouchers along with processing cash or credit payment
- Maintained knowledge of sales, promotions, policies regarding payment, exchanges and records related to sales
- Thoroughly answered questions regarding the store and merchandise to the best of the ability
- Assisted and guided crowds of hundreds of individuals to their desired locations
- Greeted customers, recommended, selected, and helped locate merchandise based on customer needs and desires.
Education
Kinesiology Degree in Progress, Fitness and Health Promotion Program -
Durham College (OSSD)
08.2021
Skills
- Microsoft Word
- Exercise Program Design
- Written/Oral Communication
- Public Speaking
- Customer Service
- Cash Handling
- Problem Solving
- Sales
- Time Management
- Microsoft Excel
- Organizing/Planning
- Strength Training
- Leadership Skills
- Strategic Planning
- Project Planning
- Cost Control
- Budget Administration
- Budget Control
Websites
Volunteer Experience
- School Basketball and Obstacle Course, Head of Fundraiser, 2017
- Toronto District School Board, Student Mentor, 2018
- Ajax Pickering Hospital Foundation, Team Lead, 09/18, 12/18
Accomplishments
- Durham College (2021) - Academic and Excellence Scholarship and Honours Roll - Fitness and Health Promotion
- December to Remember - Glama Gals Kids Spa Ajax (2020)
Certification
- Canadian Red Cross (2024) - Standard First Aid and CPRC C
- DTS Fitness Education - Level 1 Fitness Assessment
- SheCodes - Javascript, HTML and CSS Properties
- Therelase Pain Therapy Clinic (2021) - TLC Laser System Operation
- WHMIS (2020)- Workplace Safety
- CanFitPro (2018)- Certified Personal Trainer
Timeline
Personal Trainer
Women's Fitness Club of Canada
04.2023 - Current
Fitness Consultant
Town of Ajax
11.2021 - Current
Chiropractor Assistant
Parkway Spine and Wellness
12.2020 - 12.2021
Assistant Manager
Glama Gals Kids Spa Ajax
09.2018 - 05.2022
Manager- Graphic Design
iModern Art
12.2017 - 04.2020
Kinesiology Degree in Progress, Fitness and Health Promotion Program -
Durham College (OSSD)
- Canadian Red Cross (2024) - Standard First Aid and CPRC C
- DTS Fitness Education - Level 1 Fitness Assessment
- SheCodes - Javascript, HTML and CSS Properties
- Therelase Pain Therapy Clinic (2021) - TLC Laser System Operation
- WHMIS (2020)- Workplace Safety
- CanFitPro (2018)- Certified Personal Trainer
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