RUSSELL DONEATHY
Barrie,ON
Summary
A customer-focused, strategic-thinking sales professional with over 15+ years of experience in building relationships, cultivating partnerships, retaining top accounts and growing profit channels. Very effective at building and maintaining loyal customer base to maintain consistent revenue streams. Proficient in CRM software use and lead optimization. Offering exceptional communication and organizational skills combined with industrious, personable and entrepreneurial nature.
Overview
27
27
years of professional experience
Work History
Senior Consultant, Business Services
OSL Direct
Barrie
08.2023 - 03.2024
- Direct sales of Bell Small Business services (1-99) to local area businesses.
- Utilized CRM software tools to track progress of each sale cycle stage.
- Created detailed reports on daily, weekly, and monthly sales activity.
- Generated new sales leads through cold calling and networking activities.
- Researched competitors' products, prices, and sales techniques.
- Identified opportunities for cross-selling additional products and services.
- Performed regular follow-ups with prospects to close deals in a timely manner.
Small Business Representative
Prime Communications
Barrie, ON
02.2022 - 03.2023
- Promoting Rogers products and services to businesses in Central Ontario.
- Contacted and developed working relationships with executives and business owners.
- Prospected new opportunities by identifying promising commercial customers and qualifying leads.
Sales & Project Manager
The Garage Door Store
Muskoka, ON
06.2018 - 09.2019
- Discussed pricing and negotiated service contracts to secure agreements.
- Scheduled sales appointments and met with potential customers to explain benefits of products and services.
- Implemented professional sales presentations to creatively communicate product quality and market comparisons.
- Forecasted, scheduled and monitored project timelines, personnel performance and cost efficiency.
- Saved costs by establishing and cultivating vendor relations to resolve site issues.
- Coordinated complex contract administration, including defining project milestones and developing budget.
- Oversaw adherence to project timelines and budget constraints.
- Automated office operations by managing client correspondence, records, contracts and data communications.
- Managed estimation processed by preparing specialty subcontractor bid packages, material procurement for project management, contracts review and preparing action lists.
Residential Sales Representative
Rogers Communications
Central, ON
03.2016 - 10.2016
- Quota driven direct sales to residential markets. Team Leader position
offered in 2nd month. - Improved operations by working with team members and customers to
find workable solutions. - Provided excellent service and attention to customers when face-to-face or
through phone conversations. - Performed site evaluations, customer surveys and team audits.
- Recognized by management for providing exceptional customer service.
- Worked closely with team members to deliver project requirements,
develop solutions and meet deadlines.
Area Sales Manager
The Community Shield
Central, ON
05.2010 - 10.2016
- Developed and managed regional sales program and market operations.
- Penetrated new markets by investigating competitor products, services and
trends. - Utilized customer relationship management software to maintain records
of customer activities and networking opportunities. - Established productive and professional relationships with key customers
in assigned territories. - Measured key performance indicators, tracking weekly and quarterly
volume and revenue figures to meet targets. - Exceeded sales targets through effective marketing and negotiation
strategies. - Implemented creative sales and marketing strategies to assist with
quarterly targets. - Conferred with merchants and developed partnerships to capitalize on
new sales opportunities. - Identified prospects to foster growth for new business partnerships to
build pipelines.
Facility Manager
INStorage LLP
Barrie, ON
04.2009 - 05.2010
- Managed a 311-unit facility, increased occupancy 27% within 3 months.
- Assessed all aspects of facility operations and employee activities to enforce and ensure adherence to workplace safety regulations.
- Held oversight of equipment maintenance, repairs and installations scheduling and work performed.
- Organized and maintained documents, files and records.
- Trained 3 employees on best practices and protocol while managing teams to maintain optimal productivity.
- Worked with management team to improve workflows and eliminate unnecessary tasks.
- Created and implemented administrative processes and procedures to prioritize job tasks and establish personnel responsibilities.
Business Development Manager
INStorageFastway/OMS Couriers
Central, ON
04.2008 - 04.2009
- Extensive area B2B cold-calling, time and territory management, business
development. Regional location closed due to franchise conflict. - Generated leads and capitalized on valuable business opportunities to
bring in new company revenue and improve bottom line profit. - Facilitated and managed business plan development based on market and
industry research. - Drove organizational growth through deployment of highly-effective
turnaround and change management strategies
Business Sales Representative
Direct Energy
Central, ON
08.2006 - 04.2008
- Extensive Natural Gas & Hydro Contract B2B cold-calling, time and
territory management, business development. Monthly quotas. - Formalized sales process to enhance operations and promote acquisition of
new customers. - Penetrated new markets by investigating competitor products, services and
trends. - Developed and implemented new sales strategies to update product lines.
- Researched and analyzed data and reports to identify trends and optimal
sales strategies.
Business Sales Representative
Canadian Linen and Uniform Services
Central, ON
05.2004 - 08.2006
- Developed a large sales territory in a highly competitive marketplace.
- Contract-based B2B selling. Attaining an excellent sales record, promoted
to a larger, more competitive area within the first year. - Contacted and developed working relationships with executives and
business owners. - Scheduled sales appointments and met with potential customers to explain
benefits of products and services. - Maintained customer records to document communications and sales
activity. - Prepared sales reports and actively engaged with leadership to determine
tactics for propelling profitability. - Prospected new opportunities by identifying promising commercial
customers and qualifying leads.
Sales/Team Leader/Sales Manager
Combined Insurance Co. Of America
Central, ON
02.1997 - 05.2004
- Selling to business/residential prospects and existing clients, through direct selling and service
- Achieved Team Leader in 9 months, Sales Manager in 2 years completing many company awards for short and long-term sales targets.
- Managed and trained teams of 5+ representatives, developing their abilities, through a "lead from the front" approach.
- Met with each associate to establish realistic monthly sales goals.
- Collaborated with staff to maximize sales, streamline procedures and improve bottom-line profitability.
- Spearheaded training initiatives to improve employee performance and bottom-line business results.
Education
Tourism Management -
Georgian College of Applied Arts & Technology
01.1989
Skills
- Sales Management
- Territory Management
- Business Development Manager
- Sales Representative
- Hiring/Training Employees
- Office Software, including Salesforce
- Project Management
- Facility Management
- Strong Communicator, Closer, Negotiator
Timeline
Senior Consultant, Business Services
OSL Direct
08.2023 - 03.2024
Small Business Representative
Prime Communications
02.2022 - 03.2023
Sales & Project Manager
The Garage Door Store
06.2018 - 09.2019
Residential Sales Representative
Rogers Communications
03.2016 - 10.2016
Area Sales Manager
The Community Shield
05.2010 - 10.2016
Facility Manager
INStorage LLP
04.2009 - 05.2010
Business Development Manager
INStorageFastway/OMS Couriers
04.2008 - 04.2009
Business Sales Representative
Direct Energy
08.2006 - 04.2008
Business Sales Representative
Canadian Linen and Uniform Services
05.2004 - 08.2006
Sales/Team Leader/Sales Manager
Combined Insurance Co. Of America
02.1997 - 05.2004
Tourism Management -
Georgian College of Applied Arts & Technology
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