Rory Swenson
Rimbey,AB
Summary
Driven and collaborative General Manager with 20+ years of experience in sales management, customer services, and employee development/training. Focused Sales Manager committed to motivating others and offering extensive knowledge penetrating new territories and promoting product lines. Highly effective mentor driven to assess individual and group performance to implement improvements and set goals. Determined individual with background in establishing and nurturing lucrative partnerships.
Overview
14
14
years of professional experience
Work History
General Sales Manager
Legacy Auto Group- Legacy Ford
04.2018 - 02.2024
- Manage new and used 3+ Sales Department employees as well as oversee 10+ parts and service employees including desk deals by using expert prioritization and multitasking resulting in optimized efficiency by 8%
- Train 12+ new hires through clear communication and mentorship expertise to uphold dedicated team and meet all deadlines
- Management of incoming sales calls and internet leads
- Ordering new vehicle inventory
- Purchasing used vehicle inventory
- Vehicle reconditioning
- Yearly, quarterly, monthly planning and tracking
- Adopt and nurture customer service in all departments
- Controlling new and used and dealership expenses
- Follow-up of sales and delivery of vehicles
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Achieved sales targets consistently by closely monitoring sales performance and adjusting strategies as needed.
- Upheld company policies and implemented standards fairly.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Analyzed market trends to adjust sales forecasts accordingly, ensuring inventory levels met fluctuating demand patterns.
- Enhanced customer satisfaction by delivering personalized service and addressing concerns in timely manner.
- Established lasting client partnerships by understanding their unique needs and providing tailored solutions.
- Expanded market share with proactive prospecting and lead generation efforts to identify new business opportunities.
- Closed lucrative sales deals using strong negotiation and persuasion skills.
- Met with clients, delivering presentations, and educating on product and service features and offerings.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
Pre-owned Automotive Sales
Rally Automax
01.2017 - 04.2018
- Sales of pre-owned vehicles
- Assisted training of new hires
- Managed 20 incoming sales calls and internet leads
- Purchase inventory via auctions.
- Worked closely with other department managers to streamline processes between departments, enhancing overall dealership efficiency.
- Increased customer satisfaction by implementing streamlined sales process for pre-owned vehicles.
- Managed sales team's schedule effectively, ensuring adequate coverage during business hours without sacrificing work-life balance.
- Maintained open lines of communication with upper management, providing regular updates on sales performance and addressing any concerns proactively.
- Negotiated trade-in values with customers fairly but assertively, ensuring profitable return on investment for dealership.
General Contractor
Swenson Homes Ltd.
05.2015 - 03.2018
- House renovations
- Minor Construction
- Bookkeeping.
- Hired and oversaw subcontractors to meet project needs.
- Established reputation for delivering high-quality work consistently meeting or exceeding client expectations.
- Managed multiple simultaneous projects, ensuring timely completion without sacrificing quality or exceeding budgets.
- Completed projects on time and within budget through meticulous scheduling and coordination of resources.
- Built strong relationships with subcontractors resulting in competitive pricing and reliable workmanship on job sites.
- Kept site work safe and in line with budget, schedule, and applicable building codes.
Phone Marketing
Heat Smart Plus Inc.
10.2010 - 05.2015
- Phone marketing of Portage and Main Outdoor Wood furnaces in Canada and United States
- Set up and train new dealers and sales territories
- Developed custom tools and scripts to automate routine tasks, freeing up valuable time for more in-depth analysis.
- Optimized resource allocation by prioritizing tasks based on risk assessment factors such as threat level or target significance.
- Achieved consistent revenue growth by directing efforts towards high-opportunity accounts and industries.
- Strengthened brand identity by overseeing visual elements such as logo design, website layout, and promotional materials consistency.
- Optimized sales processes with streamlined customer relationship management strategies.
- Spearheaded trade show participation, increasing brand exposure and generating valuable leads for sales team.
Special Finance Manager
Points West Sales
11.2009 - 10.2010
- Enhanced dealership''s reputation as a reliable provider of special financing options through consistent performance and exceptional customer service.
- Negotiated favorable terms with lenders for customers in unique financial situations, providing them access to vehicle ownership opportunities.
- Ensured timely funding of approved loans by diligently following up with both customers and lenders on outstanding documentation requirements.
- Assisted customers in understanding their credit scores and provided guidance on how to improve them for future financing opportunities.
Finance Manager/ Back-up Sales Manager/ New/ Used Sales Manager
Riverside Dodge
- Improved customer retention rates by implementing a follow-up process post-sale, offering assistance and support as needed.
Assistant Used Car Sales Manager
Dale Tingley Chrysler
General Manager
Hy Motors Mazda
Used Car Manager
Frank Dunn Toyota/ Frank Dunn Trailer Sales
Education
Business Management - Business Management
Remote
Rimbey2024
GED -
SIAST- Prince Albert, SK
Prince Albert, SKJoe Verde Sales Management - Sales Management
Chicago USA
Chicago09.2001
Skills
- Human Resources
- Time management
- Expert in sales management
- Adept in customer relations
- Knowledgeable with PBS systems
- Familiar with used vehicle programs Vauto and TradeRev
- Budgeting and finance
- Sales Coaching
- Verbal and written communication
- Goals and performance
- CRM Software
- Order Management
- Sales processes
- Prospecting skills
- B to B sales
- Systems and software expertise
Volunteer Experience
- Rimbey & District Chamber of Commerce, Past President, 01/2020, 01/2023
- Prince Albert Community Meals Inc., Past President, 2014, 2018
- Open Door Community Church of the Nazarene, Past Board Member, 02/2015, 2018
Languages
English
Elementary
Timeline
General Sales Manager
Legacy Auto Group- Legacy Ford
04.2018 - 02.2024
Pre-owned Automotive Sales
Rally Automax
01.2017 - 04.2018
General Contractor
Swenson Homes Ltd.
05.2015 - 03.2018
Phone Marketing
Heat Smart Plus Inc.
10.2010 - 05.2015
Special Finance Manager
Points West Sales
11.2009 - 10.2010
Finance Manager/ Back-up Sales Manager/ New/ Used Sales Manager
Riverside Dodge
Assistant Used Car Sales Manager
Dale Tingley Chrysler
General Manager
Hy Motors Mazda
Used Car Manager
Frank Dunn Toyota/ Frank Dunn Trailer Sales
Business Management - Business Management
Remote
GED -
SIAST- Prince Albert, SK
Joe Verde Sales Management - Sales Management
Chicago USA
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