MATT WOOLARD

• Demonstrated self-reliance by meeting and exceeding workflow needs.
• Maintained professional and effective public relations with customers and community members.
• Collected mail from distribution and prepared in sequence for efficient delivery.

Managed 105 accounts in Greater Toronto Area (GTA) West, including National Petroleum, large independents, and universities / colleges

• Met weekly with sales center manager, discussing key initiatives and competitive strategies; provided support and feedback to team (7 account managers), delegating work and keeping team focused and driven
• Built and leveraged relationships with accounts to surpass annual sales and revenue targets (11% in 2019, 6% in 2018, 9% in 2017) while elevating company image
• Led sales team in penetration for new high-margin product launches (414ml single drink, Monster energy drinks), exceeding 2019 volume target 11% and revenue 14%
• Won Best of Schools award (Sheridan College, 2018) for delivering highest volume and revenue growth versus prior year.
• Grew customer base by identifying needs for relevant product solutions to fit client budgets and schedules.

Cultivated and developed relationships with 40 influential customers in GTA West, representing largest territory within team

• Drove effective marketing strategies and territory sales plans, meeting and exceeding key performance indicators (KPI), including new innovation penetration (Core Power, Monster Energy), RED scores, and budget management
• Grew existing sales 12% (2015) by presenting new products and innovations
• Collaborated with store managers on promoting brands and new products, gaining additional space and increasing sales / revenue
• Mentored and worked with drivers and merchandisers on account strategies, maintaining and expanding business while exceeding customer expectations.

Executed trade level sales and display initiatives at Macs and Beckers stores throughout GTA West

• Promoted and implemented in-store features, driving sales at each location
• Developed and maintained lasting business partnerships with Silcorp area managers; generated innovative ideas, growing sales and reducing damaged / out-of-date products
• Surpassed sales and revenue targets every year by turning around underperforming customers.

Analyzed customer needs, presented solutions, and added value through delivery of product and services.

• Resolved customer disputes by proposing solutions, that best fit company and customers
• Won awards for consistently achieving top 10% in sales and revenue (2008, 2007, 2006)
• Transformed difficult account relationships; uncovered and effectively addressed needs, turning many ‘nonbuys’ into champion-level customers.