Kaleb Vanderhorst
Calgary,AB
Summary
As an SEO content writer and editor with over two years of experience, I have a proven track record of developing comprehensive SEO content strategies that attract and engage a large audience of readers. My expertise in not only content writing and strategy but also on-page SEO optimization has allowed me to generate impressive traffic, improve CTR, increase SERP rankings, and boost conversion rates. My creative writing skills and knowledge of SEO have also generated a sizable number of backlinks and social media engagement.
Overview
2
2
years of professional experience
1
1
Certification
Work History
SEO Content Writer /Content Editor
Tonybet
09.2023 - Current
- Crafted insightful and compelling sports articles with SEO best practices.
- Conducted comprehensive keyword research, performed competitive analysis, optimized meta data, fine-tuned title tags, enhanced headers, and improved URL structure.
- Managed a team of three writers, editing content for grammar, syntax, tone, and readability for the Canadian market.
- Boosted website traffic from 5,000 visitors per month to 25,000+ by implementing SEO strategies and creating engaging content.
SEO Content Writer
Odds Scanner
10.2022 - 12.2023
- Focused on SEO content writing, keyword research, competitive analysis, and SEO on-page optimization.
- Created SEO content briefs, wrote over 700,000 words of copy, and updated old content.
- Created compelling meta descriptions and title tags to increase click-through rates from search engines.
- Some technical SEO work, including JSON-dl schema structured data, and other off-page SEO work.
- Increased keyword rankings through diligent research and optimizing on-page elements.
Social Media Manager/Content Creation - Internship
Genesis Basketball
11.2021 - 03.2022
- Increased brand awareness by developing and implementing effective social media strategies.
- Procured all content for articles and social media posts, including interviews, photography, and video.
- Used a variety of tools, such as Adobe Photoshop, InDesign, and Canva.
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
Education
Associate of Arts - Journalism
Southern Alberta Institute of Technology
Calgary, AB05.2022
Skills
- Keyword Research and Optimization
- SEO Content Strategy
- SEO Content Writing and Editing
- Competitive Analysis
- On-page SEO Optimization
- Google Search Console
- Google Analytics
- HTML Schema Structured Data markup
- Content Optimization
- Title, meta tag, and meta description optimization
- Technical SEO
- Google Tag Manager
- AP Style Expertise
- WordPress CMS
- SEMrush
- Screaming Frog
Languages
English
Native or Bilingual
Certification
- Competitive Analysis and Keyword Research Course - SEMrush
- SEO Fundamentals - SEMrush
Timeline
SEO Content Writer /Content Editor
Tonybet
09.2023 - Current
SEO Content Writer
Odds Scanner
10.2022 - 12.2023
Social Media Manager/Content Creation - Internship
Genesis Basketball
11.2021 - 03.2022
Associate of Arts - Journalism
Southern Alberta Institute of Technology
- Competitive Analysis and Keyword Research Course - SEMrush
- SEO Fundamentals - SEMrush
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