Sports (Football, Padel & Gym)
Edward Rawle
Online Gambling Expert
La Alcaidesa
Summary
Dynamic and results-driven professional with extensive experience in the online gambling industry, excelling in leading cross-functional teams across key operational areas such as Casino, Sports, Payments, Fraud, Responsible Gaming & Customer Support. Expertise in driving data-led strategies to optimise player engagement, streamline processes, and focus on product development. A strong leader and problem-solver dedicated to reducing costs and enhancing organisational efficiency. Consistently leverages independent decision-making skills and sound judgement to contribute to company success and drive sustainable growth.
Overview
10
10
years of professional experience
2
2
years of post-secondary education
Work History
Director of Operations
TonyBet Sourcing
Gibraltar
04.2024 - Current
- Oversee operations across Payments, AML, Responsible Gaming, Fraud, and Customer Support for 10 licences, managing a team of 60+ professionals.
- Collaborate with compliance to develop company strategy and operational roadmaps across all departments, enhancing product offerings for both sports and casino.
- Drive the delivery of key initiatives, including Bet Builder, Virtual Sports, new sports/casino integrations, customer onboarding, and quick deposit solutions.
- Utilise data-driven insights to lead initiatives that enhance player experience and improve operational efficiency.
Direct of Payments
TonyBet Sourcing
06.2023 - 04.2024
- Provided excellent customer service by addressing inquiries related to payments processing; resolved issues promptly to ensure client satisfaction.
- Conducted regular risk assessments on payment operations to identify areas for improvement and implement necessary controls measures.
- Supported company growth initiatives by contributing valuable insights from payment analytics data analysis, driving strategic decision-making processes.
- Evaluated vendor proposals for new technology solutions related to payments systems; provided recommendations based on cost-benefit analysis.
- Assisted in the development and implementation of new payment products and services to expand business offerings.
- Reduced manual workload by automating repetitive tasks using advanced software tools, increasing overall productivity.
- Managed payment operations across all 10 licences, achieving a minimum annual savings of €1 million in payment costs.
- Acted as the company representative at industry conferences, engaging with existing and potential providers to explore partnership opportunities and market trends.
Head of Global Payments
BetVictor
06.2021 - 06.2023
- Lead a team of 15 in managing global payment operations across multiple brands (BetVictor, Heart Bingo, Parimatch), enhancing customer and commercial experiences.
- Develop and implement long-term payment strategies, focusing on complex markets such as Asia.
- Negotiate and manage new and existing payment contracts to optimise company payment solutions.
Product Owner
BetVictor
01.2018 - 05.2021
- Managed backlog prioritisation, ensuring alignment with business goals and stakeholder expectations.
- Implemented Agile methodologies to increase team productivity and enhance overall project outcomes.
- Collaborated with cross-functional teams to develop high-quality products that met customer needs.
- Developed comprehensive roadmaps outlining the product vision, goals, and milestones for successful execution.
- Managed product initiatives end-to-end, ensuring timely delivery and adherence to quality standards.
- Conducted quarterly evaluations of projects, tracking KPIs and reporting on performance.
- Led key projects, including:World Cup promotion: "The Million Pound Bet.", revamped the customer onboarding flow, integrated multiple casino & sports providers and many more
Customer Experience Executive
BetVictor
08.2016 - 01.2018
- Optimised conversion funnels and customer experience by aligning requirements across departments.
- Managed key projects, including a complete overhaul of account history and mobile navigation.
- Analysed customer feedback to inform the business roadmap and led A/B testing initiatives across multiple regions.
- Built customer confidence by actively listening to concerns and giving resolutions.
- Reduced customer complaints by proactively identifying issues and implementing targeted solutions.
- Enhanced customer satisfaction by implementing efficient problem-solving techniques and providing personalised assistance.
- Established a customer feedback system, allowing for continuous improvement in service delivery.
Senior Digital Optimisation Analyst
Maxymiser Oracle
01.2015 - 08.2016
- Managed 7 clients, generating over £5 million in revenue through effective A/B and multivariate testing.
- Collaborated with a dedicated technical team to design and analyse campaigns, providing data-driven insights and recommendations.
- Developed personalised testing roadmaps aligned with client objectives.
Digital Optimisation Analyst
Maxymiser Oracle
08.2014 - 01.2015
- Enhanced team collaboration by providing clear communication of complex findings through visualizations and reports.
- Collaborated with cross-functional teams to identify opportunities for process improvement and increased efficiency.
- Improved internal knowledge sharing by developing comprehensive documentation outlining standard operating procedures for various tasks.
- Increased efficiency by streamlining data analysis processes and implementing automation tools.
Education
Bachelor of Science - Mathematics
1st Class Degree At Plymouth University
Plymouth 09.2009 - 07.2011
Skills
Strategic planning and execution
Process Improvements
Operations Management
Performance Improvements
Decision-Making
Problem-Solving
Cost Control
Teamwork and Collaboration
Accomplishments
- Dean's Honours List: Recognized for academic excellence by being selected for the Dean's Honours List, achieving a First Class Honours degree in Mathematics.
- Global Payment Strategy: Developed and implemented long-term payment strategies that enhanced customer experiences and optimized payment operations across multiple brands.
- Cost Savings Achievement: Achieved a minimum annual savings of €1 million in payment costs through effective contract negotiations and innovative payment solutions while serving as Director of Payments at TonyBet Sourcing.
- Innovative Product Development: Spearheaded the introduction of industry-first features, such as two-factor authentication and instant withdrawals, significantly enhancing customer trust and transaction efficiency as Product Owner.
- Complex Problem Solving: Led cross-departmental initiatives to identify and resolve key operational challenges, improving customer conversion rates and overall service delivery.
Interests
Travelling
Timeline
Director of Operations
TonyBet Sourcing
04.2024 - Current
Direct of Payments
TonyBet Sourcing
06.2023 - 04.2024
Head of Global Payments
BetVictor
06.2021 - 06.2023
Product Owner
BetVictor
01.2018 - 05.2021
Customer Experience Executive
BetVictor
08.2016 - 01.2018
Senior Digital Optimisation Analyst
Maxymiser Oracle
01.2015 - 08.2016
Digital Optimisation Analyst
Maxymiser Oracle
08.2014 - 01.2015
Bachelor of Science - Mathematics
1st Class Degree At Plymouth University
09.2009 - 07.2011
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