Ali Watson
Vernon,BC
Summary
Focused Sales Manager committed to motivating others and offering extensive knowledge penetrating new territories and promoting product lines in the optical market. Highly effective mentor driven to assess individual and group performance to implement improvements and set goals. Determined individual with background in establishing and nurturing lucrative partnerships.
Overview
26
26
years of professional experience
Work History
Sales Manager, Canada
Luxottica/Costa Del Mar
Vancouver, BC
04.2019 - Current
- Created effective strategies to target new markets after researching and analyzing competitor behavior.
- Managed sales team across Canada for launch of new brand
- Sales forecasting
- Creating Sales Plan
- Co travelled with team often
- Developed sales strategies to all four channels of trade
- Created training presentations for Optical market
- Overall brand manager for Costa Del Mar, Canada
- Trained new sales teams and implemented training procedures
- Managed marketing budgets
- Worked alongside other brands in portfolio to develop synergies at retail
- Created sales targets and projections for all channels of trade
Account Executive
Maui Jim Sunglasses
Peoria, IL
01.2003 - 04.2019
- Delivered high level of service to customers to ensure future growth.
- Managed Key accounts across Canada
- Built and cultivated healthy pipeline of customers that was interested in partnering with the company.
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Monitored service after the sale and provided training and support to accounts.
- Effectively communicated with clients using well-developed interpersonal skills, which helped to improve relationships and rapport.
- Provided on going product Knowledge seminars
- Mentor to new hires and regional team mates
Sales Representative
Ronor International Inc
Montréal, QC
01.2001 - 01.2003
- Cold called, and booked appointments to expand customer base.
- Exceeded sales goals by 100% to increase revenue and sell Optical accessories and frames.
- Cold-called leads and closed 60 sales over 24 months.
- Carried multiple frame lines and accessories through the B.C. region
- Communicated with customers via email, phone and face to face meetings to obtain orders and provide service
Software Sales Representative
Visual Eyes Software
Red Deer, Alberta
01.1999 - 01.2001
- Analyzed Optometry market in Western Canada to source potential clients and then presented, closed, installed and trained staff and Doctors
- Installation of Novel servers, printers and software
- Travelled over western Canada providing support and training for Optometry based software
- Increased account list exponentially
- Provided support and training
Dispensing Optician, Buyer
Vision Arts Eye Centre, Nanaimo
Nanaimo, B.C.
01.1998 - 01.2001
- Prepared work orders outlining all specifications for new lenses and frames.
- Helped clients try on and select new frames and recommended lens options to meet specific needs.
- Performed monthly inventory and was in charge of buying
- Met with multiple frame and optical suppliers to purchase and stayed within budget
- Met sales goals and prepared targets for staff
- Launched new Optometry software and provided training for office staff and Doctors
Education
Associate of Arts - Community Support Work
Malaspina University College, Nanaimo
Nanaimo, BC1994
High School Diploma - undefined
W.L. Seaton Secondary
Vernon, BC1989
Skills
- Sales Forecasting and planning
- Implementing sales processes
- Training
- Developing sales tools and product knowledge
- Strategic selling
- Sales proficiency
- Written and verbal communication
- Employee coaching
- Training program development
- Public speaking
- Workshop coordination
- Strategic Account Development
- Business Development
Additional Information
I am a golf nut who loves spending time on the lake and the ski hill. My love of outdoor sports combined with my passion for performance sunglasses have provided me with a career I love.
Timeline
Sales Manager, Canada
Luxottica/Costa Del Mar
04.2019 - Current
Account Executive
Maui Jim Sunglasses
01.2003 - 04.2019
Sales Representative
Ronor International Inc
01.2001 - 01.2003
Software Sales Representative
Visual Eyes Software
01.1999 - 01.2001
Dispensing Optician, Buyer
Vision Arts Eye Centre, Nanaimo
01.1998 - 01.2001
Associate of Arts - Community Support Work
Malaspina University College, Nanaimo
High School Diploma - undefined
W.L. Seaton Secondary