Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Ben Samuels

Ben Samuels

Edmonton,AB

Summary

Strategic and results-driven sales leader with extensive experience in the professional AV industry, specializing in regional market growth, enterprise account management, and channel partner enablement. Recognized for developing high-impact sales strategies, cultivating executive-level relationships, and guiding teams and partners to achieve business objectives. Adept at leveraging deep technical expertise in AV technologies and market intelligence to influence product direction, accelerate revenue growth, and drive long-term organizational success.

Overview

8
8
years of professional experience

Work History

Regional Sales Manager - Western Canada

Techni+Contact/AMX
08.2024 - Current


  • Lead regional sales strategy and market development initiatives to drive growth, strengthen brand presence, and capture market share in the professional AV industry.
  • Develop and maintain executive-level relationships with distribution partners, resellers, and enterprise clients, ensuring alignment on business objectives and long-term success.
  • Oversee negotiation and execution of high-value AV technology contracts, delivering tailored solutions that address evolving customer and industry needs.
  • Provide strategic guidance to partners and internal teams, leveraging market intelligence to shape go-to-market strategies and influence product development.
  • Deliver executive-level presentations and sales proposals that position AV solutions as the preferred choice for enterprise customers.
  • Direct territory management and sales operations, optimizing CRM tools, pipeline forecasting, and resource allocation to maximize performance.
  • Apply deep expertise in AV-over-IP technologies and networked AV solutions to support solution design, positioning, and integration.
  • Mentor and enable channel partners and sales teams to improve performance, drive collaboration, and achieve shared business goals.

Account and Project Manager

Matrix Video Communications
09.2023 - 08.2024
  • Manage all aspects of post-sale project installations, develop and sustain new business, maintain and progress existing business relationships in assigned territories, analyze cross-selling and up-selling opportunities, exhibiting a consultative sales approach with clients to determine their audio/visual needs, preparation of quotes, contracts and bids, working collaboratively with installation and design teams

Inland Audio Visual
10.2019 - 07.2023
  • Generate sales for audio visual systems, identify sales prospects within assigned territory, maintain and progress existing business relationships, develop and sustain new business relationships, design and implement focused

Digital Edge Media
07.2017 - 04.2019
  • Develop, identify and maintain key relationships and business opportunities, manage a client base ranging throughout several different vertical markets, effective assessment of client’s needs, preparation of quotes and other supporting documents for proposals

Education

G.E.D. -

Victoria Composite High School
01.1998

Skills

  • B2B Sales Strategy & Execution
  • Channel Partner Development & Enablement
  • Enterprise Account Management
  • Contract Negotiation & Deal Closing
  • Market Expansion & Competitive Analysis
  • Integrated AV technology systems
  • Go-to-Market Strategy & Product Positioning
  • CRM Pipeline Management & Forecasting
  • Executive-Level Presentations & Relationship Management
  • Cross-Functional Collaboration & Partner Alignment
  • Revenue Growth & Business Development Leadership
  • Strategic Planning & Territory Management

Languages

English
Full Professional

Timeline

Regional Sales Manager - Western Canada

Techni+Contact/AMX
08.2024 - Current

Account and Project Manager

Matrix Video Communications
09.2023 - 08.2024

Inland Audio Visual
10.2019 - 07.2023

Digital Edge Media
07.2017 - 04.2019

G.E.D. -

Victoria Composite High School

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Ben Samuels