Anita Bekavac
Business Development Executive
Mississauga,ON
Summary
Results-driven Business Development Executive with over 20 years of experience in medical device and financial sales. Demonstrated expertise in strategic leadership, team development, full-cycle sales, and market expansion. Known for exceeding sales targets, fostering B2B relationships, and executing growth-focused initiatives across North America and globally. Skilled National Sales Manager with 15 years of experience in 20+ executive sales. Excels in leadership roles, using empowering motivation and effective incentive programs to drive employee sales performance. Leverages effective sales strategies to increase sales and client retention.
Overview
29
29
years of professional experience
1
1
Language
Work History
National Sales Manager, Canada
The Bergmann Group | Waterloo Healthcare | Phoenix LTC
11.2024 - Current
- Promoting advanced medical equipment to long-term care facilities and hospitals across Canada.
- Managing relationships with physicians, nurses, pharmacists, and administrators across closed-door and independent pharmacies, and hospitals in Canada. Established revenue 15%.
- Leading negotiations, ensuring compliance with procurement standards.
- Consistently surpassing sales targets through tailored, consultative solutions.
- Utilizing Zoho CRM systems for pipeline management and performance tracking.
- Conducting competitive market analysis to inform sales strategy.
Medical Sales Executive (Contract - Start-Up)
CMI Group Inc.
03.2024 - 07.2024
- Revitalized sales strategy for medical-laboratory supplies and devices.
- Managed over 20 manufactures.
- Led marketing and advertising efforts to elevate brand awareness.
- Conducted product demos, secured MDEL and LNHPD licenses.
- Delivered actionable insights from data analytics and market trends.
VP, Sales & Marketing
Allied Medical Instruments Inc.
09.2019 - 04.2023
- Adapted sales strategies during COVID-19, achieving 20% business growth.
- Expanded partnerships with major manufacturers, increasing sales effectiveness.
- Grew annual company revenue from $8M to $10M+.
- Secured contracts with 10 city accounts in the GTA, generating $300K-$500K/year each.
- Built strong relationships with hospitals, EMS, and health authorities.
Business Development Manager
Active Business Energy Management Solutions
04.2018 - 12.2019
- Implemented energy hedging and budgeting strategies for Ontario clients.
- Secured major accounts with monthly recurring earnings of $1,300-$2,000.
Regional Sales Manager - Canada & Eastern Europe
O-Two Medical Technologies Inc.
10.2009 - 09.2019
- Managed 150 distributors across medical and industrial sectors.
- Increased Canadian revenue by 45.5% through strategic execution.
- Led RFP processes and national/international bidding.
- Earned Top Sales Manager award 6 years consecutively (2009-2015).
Business Development Consultant
Luminus Financial
11.2008 - 08.2009
- Generated over $1M in sales in 5 months and secured 129 long-term accounts.
- Negotiated contracts and closed sales with new and existing clients.
Business Development Officer
Alterna Savings
01.1997 - 06.2008
- Launched telemarketing department, scaling sales from $2M to $16M in one year.
- Negotiated 118 mortgage brokerage agreements.
- Achieved a 38% upsell rate to commercial accounts.
- Reduced BD expenses by 15% through process optimization.
- Generated new business with marketing initiatives and strategic plans.
- Built relationships with colleagues to facilitate teamwork, cooperation and success.
Education
Educational Leadership And Management -
Harvard Business School Online
01.2025
BA - Economics
York University
Toronto, Ont01.2008
Chemical Analyst Certificate - undefined
Ryerson University
Toronto, Ont01.2006
Sales Professional Certificate CPSA - undefined
Humber College
Toronto, Ont01.2006
Certificate in Public Speaking & Communication - Business Communication
Toastmasters GTA
01.2006
Skills
- Strategic Sales Planning & Execution
- Market Expansion & Competitive Analysis
- Full Sales Cycle Management
- Distribution Channel Optimization
- Sales Program Development & Leadership
- B2B Client Relationship Management & Retention
- Business Development & Strategic Partnerships
- Budgeting, Forecasting & Performance Analysis
- Team Building, Recruitment & Mentorship
- Customer-Centric Sales Strategy
- CRM Systems: Hubspot, Sales Force & SaaS Proficiency
- Innovative Go-to-Market Initiatives
Websites
Interests
Fitness and Wellness
Culinary and Food
Outdoor and Adventure
Timeline
National Sales Manager, Canada
The Bergmann Group | Waterloo Healthcare | Phoenix LTC
11.2024 - Current
Medical Sales Executive (Contract - Start-Up)
CMI Group Inc.
03.2024 - 07.2024
VP, Sales & Marketing
Allied Medical Instruments Inc.
09.2019 - 04.2023
Business Development Manager
Active Business Energy Management Solutions
04.2018 - 12.2019
Regional Sales Manager - Canada & Eastern Europe
O-Two Medical Technologies Inc.
10.2009 - 09.2019
Business Development Consultant
Luminus Financial
11.2008 - 08.2009
Business Development Officer
Alterna Savings
01.1997 - 06.2008
BA - Economics
York University
Chemical Analyst Certificate - undefined
Ryerson University
Sales Professional Certificate CPSA - undefined
Humber College
Certificate in Public Speaking & Communication - Business Communication
Toastmasters GTA
Educational Leadership And Management -
Harvard Business School Online
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