Ciaran Farrell

• Established and launched Wooclap’s first office in Montreal, recruiting and leading the initial sales team to drive market entry in Canada and North America
• Managed a portfolio of top higher education institutions across North America, fostering long-term partnerships to secure renewals, upsells, cross-sales, and referrals
• Conducted in-depth market analysis to identify growth levers and share strategic insights with the CEO and investors, influencing company-wide sales and pricing strategies
• Collaborated with the tech and product teams to prioritize feature development aligned with local market needs, enhancing product-market fit
• Partnered with the head of marketing to define regional marketing strategy, including event selection, content focus, and go-to-market initiatives for North America
• Organized and hosted webinars with industry leaders to engage the education community and strengthen Wooclap’s brand presence
• Represented Wooclap at major industry events across North America, including delivering live on-stage presentations to key decision-makers

Successfully accompanied over 150 higher education institutions in the training, deployment, and monitoring of Wooclap in English and French

• Regularly met with learning technologists to define deployment strategies and maximize Wooclap’s pedagogical impact
• Hired, trained and managed customer success officer interns
• Created long lasting relationships with international higher education institutions of over 40k students and 1.5k teachers
• 100% renewal of higher education institutions such as the University of Ottawa, HEC Montréal, University of Cape Town, Nanyang Technological University, Duke University
• Established strong relationships with key customers, resulting in increased customer loyalty.
• Conducted regular account reviews to assess progress and strategize future growth opportunities for clients.

• International account management with 4 and 5 star hotels
• Product and process improvements
• Quality control and validation of the website

• Event curating, programming and coordinating for over 700 people
• Large scale marketing campaigns
• Transformation of organization’s development, and fundraising structures
• Prospecting, preparing and presenting at meetings with potential large corporation sponsors
• Cost-effective internet marketing/social media strategy: choosing the best channels at the lowest cost

• Research, identification and contact of potential prospect organizations
• Generation of marketing Campaigns in Europe and Africa
• Lead qualification using Salesforce, LinkedIn and other internet resources
• Delivery of regular reports and participation in demos and presentations with specialists
• Support of pre-sales consultants and account managers in client RFIs and RFP