Carmen Cortes
Long Beach
Summary
Dynamic account management professional with a proven track record at Bugaboo, driving over 130% YoY growth. Expert in strategic relationship building and KPI reporting, leveraging data-driven insights to enhance partner performance. Adept at cross-functional leadership and process improvement, consistently delivering exceptional results and fostering strong vendor partnerships.
Overview
22
22
years of professional experience
Work History
Account Management (North America)
Bugaboo
11.2021 - 01.2026
- Owned a portfolio of 50+ retailer partners including strategic “brand builder” accounts; led relationship strategy, account planning, and escalation management to protect retention and drive growth.
- Delivered +130% YoY growth in year one and sustained double-digit growth each subsequent year, maintaining momentum through tariff-driving pricing increases.
- Tripled revenue across top 4 accounts from year one to most recent performance by executing joint business plans, improving readiness/placement, and identifying expansion opportunities.
- Built and led strategic KPI and revenue reporting (sell-through, order pacing, promo performance, inventory/readiness, risks), turning data into clear priorities, opportunity sizing, and action plans.
- Developed and delivered recurring QBRs/MBRs and executive-ready updates, revenue summaries, trend insights, forecast signals, and performance narratives aligned to partner goals.
- Led B2B portal optimization and automation to improve ordering workflows, portal hygiene, and account compliance; reduced manual effort and recurring friction points that impacted revenue.
- Drove compliance and brand consistency initiatives (site checks, content accuracy, MAP-aligned enforcement where applicable), improving execution quality and reducing repeat issues.
- Orchestrated cross-functional stakeholders (Supply Chain/Operations, Finance, Customer Service, Marketing) to resolve credit, distribution, and order constraints; performed root-cause analysis and implemented prevention-focused process improvements.
Manager / Buyer (Account Management & Partnerships)
Aldea Home & Baby
Los Angeles
05.2019 - 10.2021
- Managed hundreds of vendor/brand partnerships across multiple categories, serving as the primary relationship owner for assortments supporting the SF flagship and the new LA location.
- Onboarded new vendors and expanded assortments by aligning on terms, timelines, and replenishment plans, strengthening partnerships through proactive communication and reliable execution.
- Led end-to-end item setup and catalog management for 1,000s of UPCs, improving data accuracy and accelerating speed-to-floor / speed-to-site.
- Partnered with Accounts Payable on vendor setup and maintenance (terms, invoicing, payments), ensuring clean documentation and fast resolution of discrepancies.
- Owned ecommerce site operations and supported platform integrations (Faire, RunIt, Uber, City Home), improving operational flow and cross-channel consistency.
- Supported day-to-day execution across both locations, aligning teams on standards, merchandising readiness, and customer experience.
Store Manager, Operations (Retail Performance & Team Leadership)
GIGGLE
NYC
04.2013 - 11.2017
- Delivered against business plans, exceeding prior year and plan by 6% YTD, earning team bonus multiple times.
- Built and coached high-performing teams; developed a promotion pipeline with team members advancing into Assistant Manager and Store Manager roles.
- Owned store operations and compliance (training, performance reviews, corrective action, documentation) and led front-/back-of-house execution to ensure inventory accuracy and consistent customer experience.
Acting Store Manager
TORRID
07.2012 - 05.2013
Floor Supervisor
Destination Maternity
07.2011 - 07.2012
Assistant Manager
PYLONES
05.2009 - 01.2011
Merchandiser
FOREVER 21
01.2007 - 04.2009
Merchandiser
GAP/Old Navy
09.2003 - 01.2007
Education
Associates of Arts - Journalism for Transfer
Santa Ana College
Santa Ana, CA01-2029
Associates of Applied Science - Fashion Marketing
New Yorck City College of Technology
01-2005
Skills
- Strategic Account Management
- Relationship Building
- Executive Communication
- Stakeholder Management
- Discovery & Needs Assessment
- Account Planning
- Joint Business Planning
- Customer Lifecycle Management
- Renewals
- Retention
- Churn Risk Management
- Expansion
- Upsell
- Cross-sell
- Negotiation
- Objection Handling
- QBRs
- EBRs
- Value Storytelling
- ROI Storytelling
- Pipeline Management
- Forecasting
- Escalation Management
- Issue Resolution
- Project Management
- Cross-Functional Leadership
- KPI Reporting
- Business Insights
- Process Improvement
- Salesforce
- NetSuite
- Qlik Sense
- Excel
- Shopify
- POS Systems
- Microsoft Word
- Zenefits
- Oasis Payroll
- Oasis Time
- Adobe Photoshop
- Project management
- Data-driven decision making
- CRM proficiency
- Account growth
- Decision-making
Languages
Spanish, Fluent speaking/reading/writing
Areas Of Focus
- Strategic & Enterprise Accounts
- Executive Stakeholder Management
- Relationship & Pipeline Management
- Renewals, Retention & Expansion (NRR)
- QBR/EBR Leadership
- Account Planning & Joint Success Plans
- Revenue & KPI Reporting / Forecasting
- Adoption & Enablement
- Cross-Functional Orchestration (Product, Ops, Finance)
- Escalation & Risk Management
- Partner/Channel Management
- Process Optimization & Automation
- B2B
Timeline
Account Management (North America)
Bugaboo
11.2021 - 01.2026
Manager / Buyer (Account Management & Partnerships)
Aldea Home & Baby
05.2019 - 10.2021
Store Manager, Operations (Retail Performance & Team Leadership)
GIGGLE
04.2013 - 11.2017
Acting Store Manager
TORRID
07.2012 - 05.2013
Floor Supervisor
Destination Maternity
07.2011 - 07.2012
Assistant Manager
PYLONES
05.2009 - 01.2011
Merchandiser
FOREVER 21
01.2007 - 04.2009
Merchandiser
GAP/Old Navy
09.2003 - 01.2007
Associates of Arts - Journalism for Transfer
Santa Ana College
Associates of Applied Science - Fashion Marketing
New Yorck City College of Technology