Summary
Overview
Work History
Education
Skills
Timeline
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Brian Tanner

North York,ON

Summary

Experienced sales professional with over 25 years in consumer goods, seeking to transition expertise into a dynamic fundraising role. Proficient in market analysis, product strategies, and customer acquisition techniques. Adept at leading teams to surpass fundraising targets in fast-paced environments.

Overview

19
19
years of professional experience

Work History

Volunteer Coordinator

Baycrest, Kimel Centre For Brain Health & Wellness
Toronto , ON
2023.01 - Current

Integrates cutting-edge brain health research with innovative wellness programming to proactively reduce the risk of dementia development.

  • Developed and executed a volunteer training program for event staff, leading to a 20% increase in volunteer efficiency and effectiveness during events
  • Managed logistics, and volunteers to ensure seamless execution of all events, consistently meeting or exceeding key performance indicators
  • Designed unique volunteer training modules tailored for different age groups, leading to a 100% increase in volunteerism
  • Served as the primary liaison between the organization and volunteer applicants, ensuring transparent and effective communication
  • Implemented a CRM system to improve relationship management, significantly boosting volunteer participation rates
  • Implemented feedback mechanisms to gather attendee feedback, resulting in a 95% satisfaction rate and actionable insights for future event improvements.

Director, Research and Business Development

Black Swan Diagnostics Inc
Toronto , ON
2022.03 - Current

Streamlines regulatory compliance for financial institutions by blending advisory, managed services, and technology to meet regulator demands.

  • Led a team in planning and executing a fundraising gala, surpassing revenue targets by 25% and attracting 50% more attendees compared to the previous year
  • Negotiated and secured vendor contracts for event services, achieving a cost savings of 15% while maintaining high-quality standards
  • Developed and implemented a comprehensive event marketing strategy, resulting in a 40% increase in event registrations and heightened brand visibility
  • Closed deals with 10 major North American financial institutions for APAC licensing, boosting recurring revenue by 30%
  • Secured long-term contracts with 5 key clients in the APAC region, resulting in a consistent 20% annual revenue increase.

Vice President, Sales and Board Member

VRAL Corporation
Toronto , ON
2019.07 - 2022.05

Specializes in developing and implementing innovative virtual reality technology for sedation-free MRI preparation in hospitals.

  • Led a capital campaign, exceeding the fundraising goal by 20% and raising $100K for a VR hardware distribution project.
  • Directed a major donor cultivation initiative, resulting in a 40% increase in donations of $10,000 or more within one fiscal year.
  • Oversaw grant writing efforts, securing $250K in grant funding from foundations and government agencies to support various organizational programs and initiatives.
  • Established partnerships with major hospitals, driving a 35% increase in business contracts and a $2.5 million revenue rise in pediatric care.
  • Secured a multi-year partnership with Sick Kids Hospital and Boston Children's for our VR Simulation technology, generating a 20% increase in recurring revenue within the pediatric sector.
  • Negotiated and closed annual renewal contracts with Hamilton Health Sciences and University Hospital London Ontario for our sedation-free MRI solution, resulting in a 25% growth in sustained revenue streams.

President of North American Division

Thane Direct Canada Inc
Toronto , ON
2019.04 - 2020.02

Drives sales through dynamic retail partnerships and direct-to-consumer marketing strategies across multiple channels.

  • Successfully closed deals with 10 retailers in 6 months, showcasing our brand's superiority and achieving $10M in new revenue.
  • Achieved an 85% close rate on new business deals through targeted market analysis and compelling presentations.
  • Launched a targeted product expertise program for key retailers like Walmart, Canadian Tire, and Home Hardware, focusing on our steam mop line, resulting in a 5% increase in company revenue through improved sales proficiency.
  • Led a 20-person sales team to secure major product placement deals with Canadian and American retailers, surpassing a $20M sales target and cultivating substantial recurring revenue.
  • Partnered with top household cleaner brands, resulting in a 10% annual sales growth in key retailers.
  • Managed a $3M ad budget, achieving a 10% sales boost in 6 months through targeted TV and digital campaigns.

Vice President, Sales & Marketing

Daree Brands
Toronto , ON
2005.01 - 2019.04

Secures key product placements, driving significant revenue growth through diversified retail channels and e-commerce.

  • Led product launches in major pharmacies, i.e. Shoppers, Pharmasave, Rexall and Jean Coutu, generating $5M in pipeline revenue and projecting $10M annual revenue.
  • Closed 15 new retail accounts through elevated brand visibility and credibility achieved by speaking at trade shows and securing national media features.
  • Achieved a 30% annual growth in sales, from $1.5M to $10M through strategic sales, marketing initiatives, and successful expansions into Dollarama, Giant Tiger, and Red Apple.
  • Crafted and executed sales strategies for major retail accounts, identifying key product opportunities, leading to a 10% year-over-year growth.
  • Generated $8M in revenue over two years by proactively cold-calling 20+ clothing chains and hundreds of beauty salons, creating entirely new income streams.

Education

Master of Business Administration (M.B.A.) -

Queens University

Undergraduate in Psychology -

University of Western Ontario

Some College (No Degree) - Possibilities By Baycrest

Baycrest
Toronto, ON

Skills

  • Fundraising
  • Closing Deals
  • Execution
  • Strategic Networking
  • Presentation & Communication
  • Lead Generation & Sales Pipeline
  • Negotiation & Persuasion
  • Research & Strategy
  • Business Intelligence
  • Goal Focused
  • ROI & Data Analysis
  • Results-Oriented Approach
  • Persistence & Resilience

Timeline

Volunteer Coordinator

Baycrest, Kimel Centre For Brain Health & Wellness
2023.01 - Current

Director, Research and Business Development

Black Swan Diagnostics Inc
2022.03 - Current

Vice President, Sales and Board Member

VRAL Corporation
2019.07 - 2022.05

President of North American Division

Thane Direct Canada Inc
2019.04 - 2020.02

Vice President, Sales & Marketing

Daree Brands
2005.01 - 2019.04

Master of Business Administration (M.B.A.) -

Queens University

Undergraduate in Psychology -

University of Western Ontario

Some College (No Degree) - Possibilities By Baycrest

Baycrest
Brian Tanner