Brent Nicol
Calgary,AB
Summary
Results-driven leader with a proven track record of success in acquiring new customers, overseeing revenue streams, and maintaining strong account relationships. Constantly monitoring competitors and researching market conditions to remain agile and achieve ongoing success in dynamic environments. Possesses persuasive negotiation skills and adept program management abilities. Skilled team leader excelling at maximizing the potential of teams at all levels of experience. Invaluable asset for driving business growth.
Overview
15
15
years of professional experience
Work History
Director of Sales- Precision Agriculture
Brand Tractor (formerly CERVUS Equipment)/John Deere
01.2021 - Current
- Brandt Tractor is the largest dealer of John Deere Equipment in Canada.
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
- Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
- Managed large team of sales representatives, providing guidance, coaching and support.
- Collaborated with marketing teams to help sales campaigns reach target audiences.
- Managed and motivated sales team to increase revenue from $750k to over $9M in 3 years.
North America Lead Xarvio Digital Farming Solutions
xarvio Digital Farming/BASF
01.2017 - 01.2021
- Xarvio digital farming is the digital platform for BASF
- Keynote speaker at a variety of agriculture and business conferences
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
General Manager
Lethbridge Curling Club
01.2015 - 01.2017
- The Lethbridge Curling Club is the large curling club south of Calgary.
- It has over 1200 members and is very well respected in the curling world.
- I began working here has a way to increase and develop my skills in financial management, project management, people management and conflict resolution.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Formulated policies and procedures to streamline operations.
Western Lead, Precision Sales Agronomist
Farmers Edge
01.2012 - 01.2015
- Farmers Edge was a worldwide leader in Variable Rate Technology (VRT) and Agriculture Information Technologies
- The company has office across Western Canada, The United States, Russia & Brazil
- Provided Technology sales and services to clients pertaining to all makes & models of Agriculture equipment
- Supported business development and sales leaders by educating end users on technical systems.
- Drove and delivered sales leads to convert into new business.
Growing Knowledge Coordinator
Farming Smarter (Formerly the Southern Alberta Research Association)
01.2010 - 01.2012
- Farming Smarter is an Agriculture Research association designed to provide farmers and industry with knowledge in the growing world of agriculture
- Instrumental in creating & planning of Western Canada's First Precision Agriculture Conference the 2012 Precision Ag Conference held in Calgary
- Entered data, generated reports, and produced tracking documents.
- Gathered and organized materials to support operations.
Education
Geographic Information Systems - Geographic Information Science
Olds College
Olds, AB06.2009
Skills
- Sales team training
- Client Relationship Management
- Focused marketing
- Sales training and leadership
- Sales Presentations
- Revenue Growth
- Client acquisition
- Vendor Management
- Revenue Forecasting
- Cold-calling
- Sales Reporting
- Profitability Optimization
Languages
English
Native or Bilingual
Timeline
Director of Sales- Precision Agriculture
Brand Tractor (formerly CERVUS Equipment)/John Deere
01.2021 - Current
North America Lead Xarvio Digital Farming Solutions
xarvio Digital Farming/BASF
01.2017 - 01.2021
General Manager
Lethbridge Curling Club
01.2015 - 01.2017
Western Lead, Precision Sales Agronomist
Farmers Edge
01.2012 - 01.2015
Growing Knowledge Coordinator
Farming Smarter (Formerly the Southern Alberta Research Association)
01.2010 - 01.2012
Geographic Information Systems - Geographic Information Science
Olds College
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