ZEZHI SHEN
Overview
2
2
years of professional experience
Work History
Brand Management Intern-Credit Card
China Guangfa Bank
04.2023 - 07.2023
- Engaged actively in business strategy sessions, contributing innovative ideas to creative proposals, enhancing brand's marketing initiatives by managing 7 platforms accounts
- Pivoted in development and execution of integrated marketing plans, closely monitoring progress to ensure alignment with product strategic goals and brand standards
- Established effective relationships with advertising agencies to direct creative direction and execution of marketing campaigns, driving campaigns launch on time on budget with maximum impact
- Crafted advertising copy and marketing slogans, as well as curated engaging content across platforms
Public Affairs Intern
TikTok
07.2022 - 08.2022
- Collaborated with content security team to ensure integrity and compliance of both local and international content on platforms meet company's content standards and regulatory adherence
- Conducted comprehensive research and analysis of policies in industry to anticipate regulatory changes and contribute to company's stable growth in reading exposure +17% and conversion +8% vs. LY
- Enhanced public relations strategies by conducting comprehensive research on current affairs and socio-political issues
- Conducted thorough media monitoring to identify opportunities for proactive engagement and potential risks for reputation management
Co-Founder
ECNAD Mirror Flip Dance Studio
09.2022 - Current
- Pioneered the integration of an unmanned smart self-service dance studio model with dance course instruction for the first time
- Spearheaded coordination and execution from A to Z for multiple large-scale dance events on quarterly base, each attracting over 1,000 participants through offline pop-up events to online viral topics
- Led a dynamic team in expanding core crew to achieve a customer acquisition milestone of over 2,000 through referral-based initiatives, resulting strong business revenue from 0 to 100k CNY within half year
- Developed new revenue streams by identifying growth opportunities through market research and strategic partnerships with industry players for increased membership retention while enhancing overall association visibility
Office Assistant
Sun Yat-sen University Student Association
01.2022 - Current
- Assisted in event planning and execution for successful execution of various recreational activities, such as conferences, workshops, or social gatherings.
- Cultivated strong relationships with university departments, student organizations, and external vendors to facilitate seamless event planning and enhance the offering of activity diversity
- Implemented efficient systems for tracking event attendance and feedback, using data-driven approaches to continuously improve event quality and student engagement in average at +30% vs LY
Education
Bachelor of Arts - Journalism
Sun Yat-sen University
Guangzhou06.2024
Skills
- Software: Microsoft Office Suite, G Suite, Python, PR, SQL, R, Tableau
- Languages: Chinese, English
Timeline
Brand Management Intern-Credit Card
China Guangfa Bank
04.2023 - 07.2023
Co-Founder
ECNAD Mirror Flip Dance Studio
09.2022 - Current
Public Affairs Intern
TikTok
07.2022 - 08.2022
Office Assistant
Sun Yat-sen University Student Association
01.2022 - Current
Bachelor of Arts - Journalism
Sun Yat-sen University
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