Summary
Overview
Work History
Education
Skills
Certification
Work Availability
Timeline
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Yousuf Ahmadi

Yousuf Ahmadi

Richmond Hill,ON

Summary

Veteran Digital Marketing Innovator and self-starter possessing a wide breadth of various industry experience and detailed understanding of the latest marketing trends and techniques. Intimately versed in both PPC/SEO paired with a knack for go to market strategizing for both B2B/B2C companies and agencies (Including SaaS Fintech, and the Mobile marketing space). Thought leader in brand-building and telling stories via creative content using social media & advertisement networks.

Overview

5
5
years of professional experience
1
1
Certificate

Work History

Performance Marketing Manager

Kora
Chicago, Illinois
09.2023 - Current
  • Aligned all channel & general marketing initiatives to surpass industry benchmark bank connection rates by 66% ($10/connection)
  • Exceeded quarterly CAC OKR by 22% by optimizing paid media campaigns across SNAP, Tiktok, Apple Search Ads (ASO), Google, and Meta (managing a consistent $50'000 USD monthly ad spend)
  • Collaborated cross-functionally with the product and growth teams to plan, monitor, and develop the go-to-market strategy for new Financial Technology products
  • Effectively leveraged CRM tools to segment, target, and communicate with potential and existing users, and guide them through the user journey from awareness to conversion
  • Analyzed and reported on the performance and ROI of the marketing campaigns using various tools and metrics, such as CPM, CPC, CPA, LTV, ROAS, etc.
  • Identified and tested new opportunities and strategies to scale and improve the user acquisition and retention
  • Developed & directed the vision for creating engaging and effective creatives for paid and organic marketing campaigns, such as videos, images, and copy within the marketing team
  • Defined & executed performance marketing strategy to hit quarterly OKRs

Founder & Demand Generation Consultant

GTA Marketers
01.2022 - Current
  • Designed successful conversion campaigns (PPC) using Google, Instagram, and Facebook Ads to reach benchmark of 620% ROAS for clients.
  • Spearheaded Shopify ecommerce storefront creation for clients while also regularly optimizing app integrations, performance, and payment/shipping options.
  • Created and managed my own freelance digital marketing business/agency maintaining 3-4 clients (SAAS, Construction, and Ecommerce).
  • Managed multiple existing marketing related direct reports from each client in order to achieve campaign & organic traffic goals.
  • Actively organizing & generating SEO content for two client companies using a wholistic approach (targeted email marketing campaigns driving traffic to highly relevant blogs & creating content that answers PAA's (people also ask) on google).
  • Leveraged SEO keywords while writing creative & conversion focused copy.
  • Created and delivered sales-driven programs and social media campaigns to meet company objectives.
  • Analyzed ad campaign performance using Google Analytics and KPI metrics.
  • Developed brand identity with distinctive graphic style and creative video content using Canva & Adobe Spark.

Demand Generation Specialist

UTTR Marketing Agency
, New York
06.2023 - 09.2023
  • Spearheaded development and execution of go-to-market strategies for SaaS start-ups, consistently exceeding growth goals and boosting product sign-ups by 50%
  • Strategically managed six-figure monthly ad budgets, extracting maximum value for diverse clients.
  • Tailored multifaceted demographic targeting & ABM across clients in various SaaS related industries for maximum conversions, MQLs, and SQLs spanning LinkedIn, META, Google, Bing ad channels to great success.
  • Collaborated with C-level executives to achieve comprehensive OKRs while reporting against them week to week.
  • Meticulously optimized CAC for superior ROI to exceed Internal CAC expectations by 30%.
  • Produced targeted and creative copywriting that boosted client ad campaign CTR from 0.26% to 1.25% on average across all ad platforms.
  • Created and managed automated lead pipelines and workflows on Hubspot.
  • Optimized diverse ad campaigns across channels, consistently boosting click-through rates and conversions.
  • Executed data-driven decisions through meticulous A/B testing, refining campaigns for optimal outcomes.
  • Led cross-functional teams, ensuring cohesive, high-impact campaigns across creative, webflow, and marketing units.

Marketing Manager

Greenloc
07.2022 - 06.2023
  • Devised & Implemented strategies for B2B Client/Lead generation using Linkedin Sales Navigator & Account Based Marketing (ABM).
  • Created highly targeted email campaigns leveraging curated audiences in order to obtain 18%+ open rates.
  • Devised strategies to correct SEO underperformance and resultantly increase traffic and visibility by 150%.
  • Transitioned the company's client base to a CRM.
  • Implemented Hubspot Email Automation systems.
  • Regained control of all PPC efforts from a previously used & ineffective marketing agency in order to better focus marketing budget.
  • Executed SEO functions such as keyword research, data collection, link optimization and site auditing.
  • Edited & created any marketing collateral such as product imagery, brochures, and portfolios using Adobe Photoshop, Indesign, Spark, and the rest of the adobe suite.
  • Aligned SEO and marketing activities with brand voice and target consumer demographics.
  • Provided optimization of web page titles, URLs, structured data, SEO copy editing and sitemaps.
  • Spearheaded creation of blogs and social media content.

Marketing Director

Tower Steel Buildings
03.2022 - 07.2022
  • Achieved a ROAS of 1350% by overhauling and modernizing all digital advertising endeavors (PPC) using Facebook, Google, and Instagram Ad networks.
  • Managed Direct reports & team members and closely collaborated with agencies and vendors to reach all KPIs & ROIs with a $100'000/month advertising budget.
  • Performed extensive organic keyword research via SEMRUSH tools to generate targeted search engine optimized blog content & marketing copy that altered our organic google search positioning from the 7th page to the 2nd on a highly competitive keyword.
  • Led multiple internal sales & marketing teams on creative and innovative marketing initiatives and promotions.
  • Evaluated emerging technologies and provided thought leadership that enhanced the B2B/B2C customer experience.
  • Generated detailed marketing reports that assessed performance against KPI & ROI goals.

Digital Marketing Specialist

Tower Steel Buildings
03.2021 - 03.2022
  • Reduced Cost/lead by 62% in lead gen & PPC campaigns while also generating higher quality lead volume.
  • Created targeted SEO blog content & marketing copy collaboratively alongside the sales team & marketing lead.
  • Created email marketing automation work flows via Hubspot lead nurturing strategies to increase deliverability, CTR, and open rate.
  • Designed and edited a variety of marketing videos & graphics using Adobe Creative Suite & Canva.

Marketing & Creative Content Writer

SPEAKEASY
01.2021 - 01.2022
  • Used SEO best practices when drafting and editing conversion focused marketing copy.
  • Identified and researched keywords that drove CTAs, increased social engagement, and brand awareness.
  • Contributed and implemented social marketing strategies for TikTok & Instagram to raise brand awareness.
  • Applied excellent writing, editing and proofreading abilities on every assignment to produce compelling creative content.

Music Marketer & Promoter

Freelance
10.2018 - 01.2021
  • Generated an average 200% increase in Spotify/TikTok/Soundcloud follower base leveraging Facebook, Instagram, Youtube, and Tiktok ad platforms.
  • Advised artists on brand building strategies & created branded marketing collateral using adobe suite/photoshop to differentiate their brand image.
  • Created TikToks using the artist's music to generate awareness for their streaming platforms & successfully redirect social media traffic to streams/conversions.
  • Managed 4-5 artists at a given time while also promoting my own music & collaborating with venues to give artists exposure.
  • Worked alongside other freelancers in creating album covers used for marketing campaigns and content creation for PPC purposes.

Education

Bachelor of Science - Physics

University of Ontario Institute of Technology
Oshawa, ON
09.2019

Skills

  • Marketing Analysis & data visualization
  • SEO Strategy/Keyword Research
  • Social Media Management
  • PPC/KPI Metrics & Monitoring
  • SEO Copy Writing
  • B2B/B2C Digital Marketing
  • Project Planning & Management
  • Graphic & Video Design
  • Google Analytics & GA4
  • Facebook Ads Specialist
  • Email Marketing (Mailchimp/Constant Contact)
  • Brand-building Strategist
  • Hubspot/Wordpress CRM & Mailchimp Automation
  • Youtube/Facebook/Google/Instagram/Tiktok Ads
  • Shopify Platform Specialist
  • Asana/Click-up

Certification

  • Google Ads Search Certification

Awarded by: Google

  • Google Analytics Individual Qualification

Awarded by: Google

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Performance Marketing Manager

Kora
09.2023 - Current

Demand Generation Specialist

UTTR Marketing Agency
06.2023 - 09.2023

Marketing Manager

Greenloc
07.2022 - 06.2023

Marketing Director

Tower Steel Buildings
03.2022 - 07.2022

Founder & Demand Generation Consultant

GTA Marketers
01.2022 - Current

Digital Marketing Specialist

Tower Steel Buildings
03.2021 - 03.2022

Marketing & Creative Content Writer

SPEAKEASY
01.2021 - 01.2022

Music Marketer & Promoter

Freelance
10.2018 - 01.2021

Bachelor of Science - Physics

University of Ontario Institute of Technology

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Yousuf Ahmadi