Kellsie Elo

• Lead the growth of Sephora Canada's wholesale operations, ensuring strategic alignment, driving revenue growth, surpassing sales targets, and expanding market influence through omnichannel initiatives.
• Coached, managed & developed teams to provide exceptional service and achieve sales goals USA/CAD.
• Prepared staff work schedules and assigned team members to specific duties USA/CAD.
• Utilized full range of marketing tactics and tools to drive lead conversion and quality across multiple channels.
• Coordinated with digital team to define target messaging and create engaging web content.
• Facilitated growth and increased brand awareness by working with sales team to build and maintain key business relationships in USA/CAD Markets.

• Developed seasonal and targeted promotions to drive brand exposure and generate revenue
• Met or exceeded fiscal sales goals, maximizing operating budgets
• Improved productivity initiatives, managing budgets and accounts, coordinating itinerary and scheduling appointments.
• Prepared presentations, proposals and sales contracts for existing and potential accounts.
• Strengthened customer relationships with proactive and collaborative approach to managing needs.

• Educated clients on skin care procedures and products
• Supported profitability by upselling products and services and processing sales
• Provided excellent customer service and skincare treatments to clients.

• Customized styles, services and products to suit client needs and maintain customer satisfaction
• Checked physical inventory to maintain product stock levels
• Researched makeup trends to learn about new products and techniques by using YouTube, beauty blogs and magazines
• Suggested personalized skin care routines for clients, keeping skin type and skin conditions in mind
• Promoted sales events and product launches to customers.

• Tracked market and competitor activities to stay current on products and consumer preferences
• Worked promotional events for different products
• Organized and carried out promotional events, set up and tore down event sites and interacted with customers
• Leveraged smartphones, tablets and CRM systems to manage and document daily activities
• Set up and managed booths at trade shows and businesses
• Promoted products and services in television commercials, on film or in videos.