Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Additional Information
Software
Certification
Interests
Work Availability
Timeline
Generic

Tunde Tobi Lee Asaju

L
Ottawa,ON

Summary

Knowledgeable Public Relations Officer bringing 10 years of experience. Maintains calm, collected and analytical mindset in high-pressure situations. Focused Communicator with unique positivity in any situation. Persuasive and eloquent with expertise in Journalism, Public Affairs and Media Relations. Proven track record of thinking quickly to answer questions in high-pressure situations. Enthusiastic Head of Public Relations with five-years cognate record of shaping public opinion through creative use of press releases, printed materials and online resources. Friendly approach to media personnel and social influencers built strong relationships that kept company front and center of many news cycles. Excellent written and verbal communication skills. Influential Director of Public Relations possessing creative passion for strategic planning and brand awareness. Expertise in event management, public relations and public speaking. Results-driven professional certified in media and public affairs. Dedicated to implementing and developing fully-integrated communication and marketing strategies in any media or professional setting.

Overview

19
19
years of professional experience
22
22
years of post-secondary education
1
1
Certification
5
5
Languages

Work History

Administration Officer/Receptionist Clerk

Precision Medical Centre
Ottawa, Ontario
06.2021 - Current
  • Produced detailed reports to track trends and keep senior management informed.
  • Prepared agendas and took notes at meetings to archive proceedings.
  • Drafted and distributed invoices for outstanding payments.
  • Managed team petty cash, purchase orders and account transactions.
  • Create patient charts, make and manage appointments.
  • Receive and triage telephone, faxes and emails between doctors, patients and staff members.
  • Record and maintain charts for vaccines.
  • Assist in taking vitals, administering psych tests - CATA, CPT3, PAI as directed by psychiatrists.
  • Book appointments for doctors, psychiatrists and psychotherapists.
  • Receive and process payments for services not covered by government insurance.

Press and Public Affairs Officer

British High Commission
Abuja, FCT, Nigeria
10.2006 - 02.2009
  • Monitored and evaluated industry media coverage by managing social media platforms.
  • Maintained proactive media relations program by distributing news releases for placement, building strong relationships and monitoring media.
  • Arranged press interviews for the High Commissioner and other officials of Her Majesty's government in Nigeria and visiting home office staff.
  • Planned press coverage for officers on Her Majesty's mission in Nigeria.
  • Implemented content editorial calendar to plan project campaigns and manage content.
  • Helped with audio, photo and video production.
  • Supported Her Majesty's agencies and integrated partnerships using strategic initiatives.
  • Prepared daily press reviews and flow charts to track daily press mentions

Chief Press Secretary to the Senate President

President of the Senate
Abuja, FCT, Nigeria
04.2005 - 02.2009
  • Spokesman for the President of the Senate and clearing house for all press and public affairs matters.
  • Coordinated with local and foreign media to achieve positive press/public impact for the President of the Senate.
  • Collaborated with team members to achieve target results.
  • Developed and maintained courteous and effective working relationships.
  • Developed and implemented performance improvement strategies and plans to promote continuous improvement.
  • Completed paperwork, recognizing discrepancies and promptly addressing for resolution.
  • Built a daily press clippings for the President of the Senate and other principal officers.
  • Employed a media template for gauging the impact of Senate activities.
  • Maintained an up-to-date diary of media and public database for use when necessary.

Editor

Abuja Inquirer
Abuja, Nigeria
08.2004 - 09.2004

Increased circulation of the newspaper

Increased print run

Increased readership

Assistant Editor, Head, Northern Operations

Newswatch Communications Limited
Abuja, Nigeria
09.2000 - 01.2004

Head of Northern Operations covering 19 States, 1.4 times bigger than the size of Texas.

Repositioned the newsmagazine for greater impact using knowledge of the area and dexterity in Hausa the dominant language.

Head of News, Circulation and Marketing.

Sourced, wrote and edit reports.

Coordinated with ministries, departments and agencies for maximum news coverage.

Ensured the day-to-day running of the bureau and staff.

Official correspondent for the newsmagazine across the north.


Freelance Producer,

BBC World Service for Africa
London, UK
06.2003 - 08.2003
  • Coordinated with producers and on-air talent to create program content, new ideas and segments.
  • Developed schedules for production, editing and duplication for timely delivery.
  • Maintained project costs through careful budgeting and monitoring of expenditures.
  • Presented production ideas and determined creative scenarios for production and delivery.
  • Built and upgraded a media database across Africa for ease of collaboration.
  • Translated and voiced over reports from correspondents across the African continent.
  • Liaise with other departments for news and programme content.

Correspondent

Radio France International
Abuja, Nigeria
07.1995 - 04.2003
  • Delivered content to broad audience by simplifying complex information.
  • Met deadlines to provide relevant information quickly to staff and general public.
  • Disseminated news content through social media for better engagement with audiences and faster reporting.
  • Confirmed veracity of articles weekly, communicated with journalists and interviewed subjects to gather details.
  • Maintained an updated news sources for effective coordination.

Education

Master of Arts - International Journalism

City University, London, United Kingdom
United Kingdom
09.2003 - 02.2004

CIPR Diploma - Public Relations

Chartered Institute of Public Relations
London, England
09.2007 - 12.2022

Ontario Diploma - Interactive Multimedia

Algonquin College
Ottawa, ON
09.2012 - 06.2014

Bachelor of Arts - English Language

University of Ilorin, Nigeria
Ilorin, Nigeria
09.1988 - 12.1992

Skills

Public and Media Relations

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Accomplishments

  • Achieved effective media relations by completing image making tasks with accuracy and efficiency.
  • Achieved better communication with my publics by introducing efficient modern software for effective media/public relations tasks.
  • Documented and resolved frictions which led to increased confidence in legislative process and reassurance with the public.
  • Collaborated with team of eleven experts in the development of Communication Strategy for effective media/public engagement.
  • Supervised team of five staff members and liaised with other members of staff in other cities for a single communication strategy for Her Majesty's Government.
  • Achieved measured results through effectively helping with local and international staff of Her Majesty's Government present a measured public strategy in Nigeria.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.

Affiliations

Member, Nigerian Union of Journalists


Member, Guild of Artists and Poets, Abuja, Nigeria


Member, New Canadian Media, NCM Collective, Ottawa, Canada

Member, Canadian Association of Journalists


Additional Information

Knowledge seeking, flexible, strongly opinionated consummate professional who would not compromise on quality, decency and efficiency.

Software

Microsoft Word

Microsoft Excel

Adobe Suite

Oscar

Certification

CIPR

Interests

Politics, Humanitarian Services, Health, Social Wellbeing

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Administration Officer/Receptionist Clerk

Precision Medical Centre
06.2021 - Current

Ontario Diploma - Interactive Multimedia

Algonquin College
09.2012 - 06.2014

CIPR

12-2008

CIPR Diploma - Public Relations

Chartered Institute of Public Relations
09.2007 - 12.2022

Press and Public Affairs Officer

British High Commission
10.2006 - 02.2009

Chief Press Secretary to the Senate President

President of the Senate
04.2005 - 02.2009

Editor

Abuja Inquirer
08.2004 - 09.2004

Master of Arts - International Journalism

City University, London, United Kingdom
09.2003 - 02.2004

Freelance Producer,

BBC World Service for Africa
06.2003 - 08.2003

Assistant Editor, Head, Northern Operations

Newswatch Communications Limited
09.2000 - 01.2004

Correspondent

Radio France International
07.1995 - 04.2003

Bachelor of Arts - English Language

University of Ilorin, Nigeria
09.1988 - 12.1992
Tunde Tobi Lee AsajuL