Terry Sweeney
Porters Lake,NS
Summary
Flexible hard working ready to learn and contribute to team success. Motivated professional offering experience in team management. Will add value to the Dalhousie Track and Field Team in a collaborative and interpersonal manner. Excellent multitasking abilities to work with numerous athletes simultaneously helping them to reach their full potential. Results-driven Coach dedicated to building focused, high-achieving teams through goal-oriented training and mentorship. Proponent of detailed training and resource management to expand competitive results.
Overview
37
37
years of professional experience
1
1
Certification
Work History
Sales Associate
Fitness Depot
11.2021 - Current
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
- Helped customers locate products and checked store system for merchandise at other sites.
- Prepared merchandise for sales floor by pricing or tagging.
- Rotated stock and restocked shelves to maintain product availability and store appearance.
- Engaged with customers to build rapport and loyalty.
- Delivered energetic responses to customers in-store and by telephone, going above and beyond to serve needs.
Sales & Marketing Coordinator
Fit Right Orthotics
11.2016 - Current
- Coordinated activities with various clinics to ensure quality customer service.
- Negotiated and secure deals potential clinics.
- Developed and implemented digital marketing plans to incorporate SEO, social media platforms and video campaigns.
- Researched market competitors to identify potential new products and service opportunities.
- Strengthened product branding initiatives by developing communication campaigns, promotional materials, and market intelligence for Nova Scotia market to maximize outreach.
- Formulated and launched marketing and promotional campaigns to maximize profits.
- Generated monthly performance metrics and analytical reports, reviewing and communicating marketing campaign successes to clients.
- Leveraged industry trends and competitive analysis to improve marketing campaign performance.
- Cultivated customer and clinic rapport to increase retention rates and drive goal achievement.
Athletics Nova Scotia Sponsorship and Marketing Co
Athletics Nova Scotia
11.2021 - 11.2022
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Presented professional image consistent with Athletic Nova Scotia's brand values.
- Negotiated prices, terms of sponsorship agreements.
- Built diverse and consistent sales portfolio.
- Generated advertising brochure for potential clients.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
Fitness Sports & Recreation Manager
CFB Halifax
05.2015 - 11.2016
- Improved membership enrollment by utilizing sales and marketing methods.
- Increased patronage of facilities by restructuring social media efforts.
- Developed marketing campaigns to promote healthy lifestyles and participation in fitness and wellness programs.
- Conducted needs assessments and surveys to determine interest in wellness and fitness programs, events and services.
- Managed all travel and transportation arrangements to help athletes participate in away games and out-of-province tournaments.
- Recruited and interviewed individuals for athletic department positions, hiring talented professionals offering seasoned skills to organization.
- Fostered clear and proactive communication with event staff to address needs and delegate tasks.
- Prepared and implemented budgets and strategic, operational, purchasing and maintenance plans.
- Juggled multiple projects and tasks to ensure high quality and timely delivery.
- Implemented personalized training to each employee, providing guidance and information to strengthen skills needed to accomplish tasks.
Formation Fitness & Sports Director
CFMWS
09.2009 - 05.2015
- Managed fitness and recreation facilities, verifying safe and clean facility and equipment conditions.
- Developed marketing campaigns to promote healthy lifestyles and participation in fitness and wellness programs.
- Prepared and implemented budgets and strategic, operational, purchasing and maintenance plans.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to products and services.
- Juggled multiple projects and tasks to ensure high quality and timely delivery.
- Worked closely with team members to deliver project requirements, develop solutions and meet deadlines.
- Prioritized and organized tasks to efficiently accomplish service goals.
- Selected and supervised event hosts and health, fitness and wellness practitioners.
- Achieved or exceeded financial goals of entire CFB Halifax Fitness and Sports program consistently.
Fitness, Sports and Recreation Instructor
Canadian Armed Forces
07.1986 - 04.1998
- Provided coaching about healthy lifestyle strategies.
- Created individualized exercise, nutrition and strength and conditioning programs to facilitate weight loss and encourage healthy lifestyle.
- Designed and conducted speed training and conditioning clinics to help students enhance sports performance and prevent injury.
- Helped clients reach fitness objectives by providing encouragement and motivation.
- Created individualized fitness programs to meet clients' goals, physical abilities and limitations.
- Monitored and tracked clients' progress and adjusted instructions to attain successful outcomes.
Education
Personal Trainer
International Sports Science Association
Virtual02.2023
Middle Management Course
CFB St. Jean
Saint Jean, QUCertificate in Financial Management
St.Mary's University
Halifax, NS2008
Business Administration
MSVU
Halifax, NSManagement Certificate Program
Seneca College of Applied Arts And Technology
North York, ONSmall Business Book Keeping
Assiniboine College
Brandon, MBMarine Engineering
Canadian Forces School of Physical Fitness And Recreation – CFB Borden
Borden, ON06.1985
High School Diploma -
St Mike's High School
Grand Falls-Windsor, NL06.1980
Skills
- Performance Coach (Trained) Sprints and Hurdles
- Horizontal Jumps mentorship Irving “Boo” Schexnayder
- Certified Personal Trainer
- Weight Training program development
- Player Evaluation
- Training Exercises
- Health and Wellness
- Sports Fundamentals
- Motivational Leadership
- Strength Training Program Development
- Plyometric program development
- Certified Personal Trainer
Accomplishments
- Yearly development of budget and business plan for CFB Halifax.
- 12 Wing Shearwater beautification project, painting, new flooring, updated weight room.
- Initiated the swipe card access program for CFB Halifax.
- Over saw the selection and purchase of over $1 million of fitness equipment for CFB Halifax and the Royal Canadian Naval Fleet.
- Chair the hosting of several CF National Championships.
- Chaired the organization of the NAVY 10K road race for ten years.
- Chaired the organization of CFB Halifax's yearly Sports Breakfast which hosted such speakers as Wendel Clark, Heather Moyse, Masai Ujiri, Bryan Trottier and more.
- Site manager for the CFB Halifax Family Day event for ten years.
- Designed ergonomic layout of the weight rooms in 9 Wing Gander, CFB Shilo and CFB Halifax.
- Active Head Coach Grit Athletics Dartmouth Track & Field club.
- Current official with Athletics Nova Scotia.
- Volunteer coach for floor hockey program Porters Lake.
- Committee member and Head Judge for Nova Scotia Amateur Bodybuilding Association 98-02.
- President NL Body Building Association – 1993 – 1997
Languages
Certification
Web Page authoring
Social Media Marketing
Video for Social Media
Facebook Marketing
Management Development Program
Certified Personal Trainer (ISSA)
Web Page authoring
Certificate in Financial Management
Timeline
Sales Associate
Fitness Depot
11.2021 - Current
Athletics Nova Scotia Sponsorship and Marketing Co
Athletics Nova Scotia
11.2021 - 11.2022
Sales & Marketing Coordinator
Fit Right Orthotics
11.2016 - Current
Fitness Sports & Recreation Manager
CFB Halifax
05.2015 - 11.2016
Formation Fitness & Sports Director
CFMWS
09.2009 - 05.2015
Fitness, Sports and Recreation Instructor
Canadian Armed Forces
07.1986 - 04.1998
Personal Trainer
International Sports Science Association
Middle Management Course
CFB St. Jean
Certificate in Financial Management
St.Mary's University
Business Administration
MSVU
Management Certificate Program
Seneca College of Applied Arts And Technology
Small Business Book Keeping
Assiniboine College
Marine Engineering
Canadian Forces School of Physical Fitness And Recreation – CFB Borden
High School Diploma -
St Mike's High School
Web Page authoring
Social Media Marketing
Video for Social Media
Facebook Marketing
Management Development Program
Certified Personal Trainer (ISSA)
Web Page authoring
Certificate in Financial Management
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