Taylor Lax
Los Angeles
Summary
Dynamic sales professional skilled in building strong customer relationships, executing strategic upselling techniques, and identifying high-potential accounts to expand customer base and boost revenue. Recognized for exceptional interpersonal communication and a results-driven approach that strengthens brand presence and fosters long-term client loyalty.
Overview
11
11
years of professional experience
Work History
Ice Sales Representative
West Coast Ice Provisions
09.2020 - Current
- Generated additional sales opportunities with upselling and cross-selling techniques.
- Expanded customer base through cold calling, networking, and relationship building.
- Increased sales revenue by identifying and targeting high-potential accounts.
KIN Whiskey Brand Manager
Still Assets
01.2015 - Current
- Researched market trends to identify customer needs and preferences for strategic planning.
- Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
- Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
- Increased customer loyalty through effective management of consumer feedback and timely resolution of concerns.
Education
Communications
California State San Marcos
San Marcos, CA06-2010
High School Diploma -
Westmark
Encino, CA06-2006
Skills
- Customer service
- Customer relations
- Customer relationship building
- Interpersonal communication skills
- Sales expertise
- Relationship building
- Product and service knowledge
- Sales strategy development
- Complex Problem-solving
- Upselling and cross selling
- Relationship selling
Accomplishments
- Successfully launched 3 KIN Whiskey products.
- Supervised team of 3 staff members plus distributors in California and Puerto Rico.
Timeline
Ice Sales Representative
West Coast Ice Provisions
09.2020 - Current
KIN Whiskey Brand Manager
Still Assets
01.2015 - Current
Communications
California State San Marcos
High School Diploma -
Westmark
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