Selamawit Shiferaw
Toronto,ON
Summary
Accomplished Sales Development Representative with a proven track record of exceeding KPIs and boosting customer satisfaction. Skilled in leveraging major CRM platforms (HubSpot, Salesforce, Zendesk) for pipeline management, lead generation, and client onboarding. Holds a Bachelor’s degree in Marketing Management and brings extensive international experience in negotiation and relationship-building.
Overview
1
1
Certification
4
4
years of professional experience
Work History
Sales Development Representative
Instacart
Addis Ababa, Ethiopia
01.2023 - 01.2024
- Managed high‑volume inbound and outbound calls, providing courteous and efficient support to customers.
- Delivered tailored solutions to customer needs, consistently exceeding monthly CSAT targets and surpassing sales quotas.
- Assisted new users with onboarding, account setup, and troubleshooting.
- Maintained accurate records of customer interactions and followed up to ensure issue resolution.
- Awarded Best Performance of the Month for surpassing KPIs.
Marketing Intern
The Ethiopian Janderebaw Generation
Addis Ababa, Ethiopia
07.2022 - 09.2022
- Responded to inquiries from clients and event participants, providing clear information and support.
- Co-developed social media and email outreach campaigns that increased audience engagement over a 2-month period.
- Coordinated with internal teams to ensure smooth event operations.
Sales and Marketing Associate
Tasty Ballers Sports Club
Ethiopia
06.2020 - 05.2021
- Collaborated with cross-functional teams to streamline promotional activities and events.
- Analyzed market trends and consumer behavior to inform strategic decisions.
- Managed social media platforms to engage audience and drive community growth.
- Monitored campaign performance metrics to ensure alignment with marketing goals.
- Collaborated with sales team to drive revenue growth, implementing data-driven marketing tactics.
- Assisted in organizing community outreach programs to boost local engagement and participation.
Education
Bachelor of Arts - Marketing Management
NATIONAL COLLEGE
Addis Ababa, Ethiopia07-2023
Skills
Guest Service & Hospitality
Check‑In / Check‑Out Support
Call & In‑Person Inquiry Handling
Cash Handling & Transaction Accuracy
CRM Tools (HubSpot, Salesforce, Zendesk)
Microsoft Word, Excel
Problem‑Solving & Conflict Resolution
Relationship Building & Communication
Languages
English
Certification
- CPSP - Certified Professional Sales Person
Timeline
Sales Development Representative
Instacart
01.2023 - 01.2024
Marketing Intern
The Ethiopian Janderebaw Generation
07.2022 - 09.2022
Sales and Marketing Associate
Tasty Ballers Sports Club
06.2020 - 05.2021
Bachelor of Arts - Marketing Management
NATIONAL COLLEGE