Ryan Pasquale
Corporate Partnership Professional
Hamilton,ON
Summary
Results-oriented and innovative sales and marketing professional with 17+ years of experience in guiding strategic direction, building lucrative relationships, and boosting revenues for high-growth organizations. Skilled in account management, activation program execution, brand management, and business development. Strong leadership abilities with a proven track record of developing synergistic partnerships and leveraging platforms for increased engagement and investment. Seeking opportunities to contribute expertise and drive success within a dynamic organization.
Overview
18
18
years of professional experience
3
3
years of post-secondary education
Work History
Director
HAMILTON CONVENTION CENTRE BY CARMEN’S
Hamilton, ON
02.2023 - Current
- Closed $1.259MM in new revenue in first 90 days
- 190% above target
- Established new relationships with key association markets such as Ottawa, Toronto, Washington, and Chicago
- Working in conjunction with Tourism Hamilton, Sheraton Hamilton, and other local stakeholders to increase visibility for Hamilton and secure new events for HCC
- Conducting sales appointments with prospective clients, facility tours with event planners, and utilizing effective sales techniques to book business – negotiating terms and conditions to satisfy the client and achieve internal objectives
- Utilize effective sales tactics and customer service skills to close deals with prospective and existing clients
- Implemented new communication workflows to provide customer support in a more timely and effective manner, while simultaneously improving sales & service efficiency
- Responsible for preparing and analyzing sales reports as required (weekly, bimonthly venue meeting, present & future sales bookings).
Director
PASQUALE HOUSEHOLD INCORPORATED
Hamilton, ON
05.2020 - Current
- Co-lead household management, overseeing resource procurement, financial management, project planning, logistics, education program administration and training, and health/wellness/nutrition
- Streamline procurement processes, ensuring timely and cost-effective acquisition of household resources
- Strategically manage finances, reducing expenses by 22% through debt consolidation and restructuring
- Administer primary education programs for Junior Kindergarten and Grade 1 students
- Implement wellness strategies to promote mental well-being and increase productivity
- Prepare nutritious, well-balanced meals for household members.
Senior Manager
THE T1 AGENCY
Toronto, ON
11.2021 - 02.2023
- Provide consultancy services to retainer and project-based clients for sponsorship development, event consultation, activation strategy, and partnership valuations/evaluations
- Conduct continuous data collection and analysis for multiple clients to assess asset values, brand impact, and financial attribution from sponsorship investments
- Develop contract valuation models and benchmarks using market value systems and industry-specific formulas for effective negotiation
- Innovate and augment asset/property valuation methodologies to secure new business
- Identify market trends to expand tools and resources, supporting business objectives
- Upgrade proposal process by optimizing workflow and decreasing turnaround time
- Lead sales efforts, successfully pitching bids with prominent organizations, resulting in substantial partnership revenues – sold more than $400K in new business
- Sold first ever Stage Partnership and record revenue in SPX history
Vice President
BRAMPTON BEAST HOCKEY CLUB
Brampton, ON
09.2018 - 05.2020
- Provide impactful leadership and strategic direction for staff and volunteers
- Manage cross-functional teams, guide key business decisions, and build corporate partnerships
- Oversee the development and execution of major partnerships, including facility pouring rights and naming rights
- Establish corporate values, mission, and vision to improve organizational culture
- Restructure sales program and implement best practices for enhanced messaging and communication
- Drive fan-focused marketing strategy, resulting in increased brand awareness and ticket sales
- Lead new product development strategies and implement training programs.
Manager
CANLAN ICE SPORTS
North York, ON
12.2015 - 10.2018
- Lead marketing activities and revenue initiatives, aligning daily operations with corporate objectives
- Collaborate with cross-functional teams to ensure customer-centric performance plans
- Manage relationships with 3rd party organizations and resolve on-site issues
- Maintain ROI for marketing expenses and optimize inventories through dynamic pricing
- Generate over $8MM in annual revenues through innovative sales and marketing strategies
- Improve customer satisfaction rates by 27% through culture and morale improvement initiatives.
Corporate Partnership Consultant & Owner
RNP CONSULTING
Toronto, ON
10.2012 - 05.2016
- Act as primary point of contact for diverse clientele, guiding project management activities, partnership structures, and new business opportunities
- Utilize leading-edge marketing strategies to grow brand awareness and revenue streams
- Acquire naming rights, title sponsorships, activation programs, and athlete endorsements
- Generate over $15MM through creative sponsorship programs and commercial events.
Manager
CANADIAN HOCKEY LEAGUE PROPERTIES
Toronto, ON
06.2011 - 10.2012
- Administer league property rights, coordinate event logistics, and develop strategic assets
- Manage 65+ partnership accounts totaling over $13M, establishing solid professional relationships
- Oversee brand and program development for various initiatives.
Account Manager
Blue Jays Baseball Club
08.2005 - 12.2009
- Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
- Addressed problems with accounting, billing, and service delivery to maintain and enhance client satisfaction.
- Identified key entry points to enhance market penetration and maximize returns.
- Liaised with marketing and sales teams to develop targeted campaigns.
- Exceeded Suite Holder account revenue by 2000% from 2006-2009
Education
Bachelor of Sport Management -
Brock University
09.2002 - 05.2005
Skills
Partner proposal development
Process Development
Branding
Revenue Generation
Strategic account development
Coaching and mentoring
New Business Development
Analytical problem solver
Sales presentations
Timeline
Director
HAMILTON CONVENTION CENTRE BY CARMEN’S
02.2023 - Current
Senior Manager
THE T1 AGENCY
11.2021 - 02.2023
Director
PASQUALE HOUSEHOLD INCORPORATED
05.2020 - Current
Vice President
BRAMPTON BEAST HOCKEY CLUB
09.2018 - 05.2020
Manager
CANLAN ICE SPORTS
12.2015 - 10.2018
Corporate Partnership Consultant & Owner
RNP CONSULTING
10.2012 - 05.2016
Manager
CANADIAN HOCKEY LEAGUE PROPERTIES
06.2011 - 10.2012
Account Manager
Blue Jays Baseball Club
08.2005 - 12.2009
Bachelor of Sport Management -
Brock University
09.2002 - 05.2005