Ryan Pasquale
Corporate Partnership Professional
Hamilton,ON
Summary
Results-oriented and innovative sales and marketing professional with 17+ years of experience in guiding strategic direction, building lucrative relationships, and boosting revenues for high-growth organizations. Skilled in account management, activation program execution, brand management, and business development. Strong leadership abilities with a proven track record of developing synergistic partnerships and leveraging platforms for increased engagement and investment. Seeking opportunities to contribute expertise and drive success within a dynamic organization.
Overview
18
18
years of professional experience
3
3
years of post-secondary education
Work History
Director
HAMILTON CONVENTION CENTRE BY CARMEN’S
Hamilton, ON
02.2023 - Current
- Closed $1.259MM in new revenue in first 90 days
- 190% above target
- Established new relationships with key association markets such as Ottawa, Toronto, Washington, and Chicago
- Working in conjunction with Tourism Hamilton, Sheraton Hamilton, and other local stakeholders to increase visibility for Hamilton and secure new events for HCC
- Conducting sales appointments with prospective clients, facility tours with event planners, and utilizing effective sales techniques to book business – negotiating terms and conditions to satisfy the client and achieve internal objectives
- Utilize effective sales tactics and customer service skills to close deals with prospective and existing clients
- Implemented new communication workflows to provide customer support in a more timely and effective manner, while simultaneously improving sales & service efficiency
- Responsible for preparing and analyzing sales reports as required (weekly, bimonthly venue meeting, present & future sales bookings).
Director
PASQUALE HOUSEHOLD INCORPORATED
Hamilton, ON
05.2020 - Current
- Co-lead household management, overseeing resource procurement, financial management, project planning, logistics, education program administration and training, and health/wellness/nutrition
- Streamline procurement processes, ensuring timely and cost-effective acquisition of household resources
- Strategically manage finances, reducing expenses by 22% through debt consolidation and restructuring
- Administer primary education programs for Junior Kindergarten and Grade 1 students
- Implement wellness strategies to promote mental well-being and increase productivity
- Prepare nutritious, well-balanced meals for household members.
Senior Manager
THE T1 AGENCY
Toronto, ON
11.2021 - 02.2023
- Provide consultancy services to retainer and project-based clients for sponsorship development, event consultation, activation strategy, and partnership valuations/evaluations
- Conduct continuous data collection and analysis for multiple clients to assess asset values, brand impact, and financial attribution from sponsorship investments
- Develop contract valuation models and benchmarks using market value systems and industry-specific formulas for effective negotiation
- Innovate and augment asset/property valuation methodologies to secure new business
- Identify market trends to expand tools and resources, supporting business objectives
- Upgrade proposal process by optimizing workflow and decreasing turnaround time
- Lead sales efforts, successfully pitching bids with prominent organizations, resulting in substantial partnership revenues – sold more than $400K in new business
- Sold first ever Stage Partnership and record revenue in SPX history
Vice President
BRAMPTON BEAST HOCKEY CLUB
Brampton, ON
09.2018 - 05.2020
- Provide impactful leadership and strategic direction for staff and volunteers
- Manage cross-functional teams, guide key business decisions, and build corporate partnerships
- Oversee the development and execution of major partnerships, including facility pouring rights and naming rights
- Establish corporate values, mission, and vision to improve organizational culture
- Restructure sales program and implement best practices for enhanced messaging and communication
- Drive fan-focused marketing strategy, resulting in increased brand awareness and ticket sales
- Lead new product development strategies and implement training programs.
Manager
CANLAN ICE SPORTS
North York, ON
12.2015 - 10.2018
- Lead marketing activities and revenue initiatives, aligning daily operations with corporate objectives
- Collaborate with cross-functional teams to ensure customer-centric performance plans
- Manage relationships with 3rd party organizations and resolve on-site issues
- Maintain ROI for marketing expenses and optimize inventories through dynamic pricing
- Generate over $8MM in annual revenues through innovative sales and marketing strategies
- Improve customer satisfaction rates by 27% through culture and morale improvement initiatives.
Corporate Partnership Consultant & Owner
RNP CONSULTING
Toronto, ON
10.2012 - 05.2016
- Act as primary point of contact for diverse clientele, guiding project management activities, partnership structures, and new business opportunities
- Utilize leading-edge marketing strategies to grow brand awareness and revenue streams
- Acquire naming rights, title sponsorships, activation programs, and athlete endorsements
- Generate over $15MM through creative sponsorship programs and commercial events.
Manager
CANADIAN HOCKEY LEAGUE PROPERTIES
Toronto, ON
06.2011 - 10.2012
- Administer league property rights, coordinate event logistics, and develop strategic assets
- Manage 65+ partnership accounts totaling over $13M, establishing solid professional relationships
- Oversee brand and program development for various initiatives.
Account Manager
Blue Jays Baseball Club
08.2005 - 12.2009
- Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
- Addressed problems with accounting, billing, and service delivery to maintain and enhance client satisfaction.
- Identified key entry points to enhance market penetration and maximize returns.
- Liaised with marketing and sales teams to develop targeted campaigns.
- Exceeded Suite Holder account revenue by 2000% from 2006-2009
Education
Bachelor of Sport Management -
Brock University
09.2002 - 05.2005
Skills
Partner proposal development
Timeline
Director
HAMILTON CONVENTION CENTRE BY CARMEN’S
02.2023 - Current
Senior Manager
THE T1 AGENCY
11.2021 - 02.2023
Director
PASQUALE HOUSEHOLD INCORPORATED
05.2020 - Current
Vice President
BRAMPTON BEAST HOCKEY CLUB
09.2018 - 05.2020
Manager
CANLAN ICE SPORTS
12.2015 - 10.2018
Corporate Partnership Consultant & Owner
RNP CONSULTING
10.2012 - 05.2016
Manager
CANADIAN HOCKEY LEAGUE PROPERTIES
06.2011 - 10.2012
Account Manager
Blue Jays Baseball Club
08.2005 - 12.2009
Bachelor of Sport Management -
Brock University
09.2002 - 05.2005
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