Nikki Valletta
Brantford,Canada
Summary
Motivated event & sales manager enhancing varying areas of business. Progressive thinker with an open mind and collaborative approach bringing over 5 years of experience delivering small to large-scale events on-time and within varying budgets. Talented at identifying potential problems, promptly mitigating obstacles and ensuring client satisfaction and positive attendee experience.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Corporate Sales & Event Manager
Hamilton Convention Centre by Carmen's & Carmen's Event Centre
Hamilton, ON
12.2023 - Current
- Researched potential clients, identified needs and developed customized event packages to meet those needs.
- Created detailed cost estimates and proposals for corporate events.
- Established relationships with vendors to ensure the success of each event.
- Collaborated with marketing team on promotional efforts to attract new customers.
- Negotiated contracts with vendors and suppliers, ensuring competitive pricing was obtained.
- Maintained accurate records of all customer inquiries, bookings and payments.
- Assisted in designing seating arrangements, decorations, catering menus and other details related to the events.
- Prepared detailed post-event reports summarizing attendance numbers, feedback from attendees and overall costs associated with the event.
Operations Manager - Ontario
Dutch Love
Ontario, Ontario
11.2021 - 06.2023
- Provide leadership and direction for up to 15 retail stores business operations, compliance, employee health & safety and security, equipment/ POS/ IT infrastructure, labour management, business demand management, trade shows and change management
- Develop and realize strategies to improve efficiencies, software solutions, quality, service and resource-management, drive productivity and increase revenues
- Created and implemented staff and management training programs while continuously identifying opportunities for improvement to keep organizational culture strong
- Direct business growth/ reformation strategies, work plans, product support, customer training and user experience
- Roll out marketing strategies that promote education and improve public recognition
- Administer financial management, report finances to senior management, audited payroll, receipts and accounts payable/ receivable activities
- New store set up, troubleshooting and training.
- Solid relationships with vendors to help provide training and create sales incentives for our teams
Recruitment & Training Manager
Dutch Love
Ontario, ON
09.2020 - 11.2021
- Oversaw staff recruitment, training, and development activities from 6 stores up to 15 stores.
- Managed and performance evaluations and disciplinary actions
- Organized training sessions with CPG vendors and partners
- Created monthly sales incentives and prizes to increase average basket size
- Developed training manuals for management and staff and began a "Train the Trainor" program for the staff who were best in these areas
- Conducted job fairs and interviews to find the right employees for each location
General Manager
Dutch Love
Ottawa, ON
03.2019 - 09.2020
- Managed scheduling, training and inventory control.
- Implemented policies and standard operating procedures and managed quality, customer service and logistics.
- Delivered positive customer experiences by implementing effective training practices.
- Planned delivery routing, team workflows and promotional initiatives.
- Improved morale and management communication by creating employee recognition and rewards practices.
- Recruited, hired and trained crew members on application of projects, customer relations and customer service.
Event Manager
Honeycomb Hospitality
Toronto, ON
11.2017 - 03.2019
- Focused on creating exceptional experiences for our clients such as NBA, Capital One, LA Times for TIFF, Facebook, etc...
- Increased sales by 20% YOY through marketing tactics and relationship building
- Revamped pricing strategy, catering menus and service standards to improve business model
- Created detailed timelines for events based on scope of work required by each department involved in process.
- Assembled creative and innovative event attractions based on internal capabilities or outsourced to qualified vendors.
- Met with potential clients to perform site inspections and give tours of facility, meeting rooms and offered activities.
- Handled client questions and concerns via different communication channels to deliver exceptional customer service.
- Designed and maintained spreadsheets documenting vendor, facility and guest information.
- Designed contracts, collected fees and booked venues for events.
National Sales Representative
Pearson Education
Toronto, ON
09.2014 - 11.2017
- Hybrid inside/outside sales role working with Universities and Colleges across Canada. Achieved sales goals 2 years in a row
- Responsible for growing a $3 million dollar territory across
through sales, account management, technology demos, implementation, technical support, customer success follow-ups, and monthly reporting - Experience working with multiple computer software systems such as Salesforce, Socrates, Clearslides, Oasis, HEAP, Pearson Custom Library, MyCloud, NEO, Filemaker, Concur, Ignite, etc.
Facility & Event Manager
Kelowna Museums
Kelowna, BC
05.2011 - 08.2014
- Maintained adherence to client-event requirements through delegation, prioritizing and management of production phases from concept to execution.
- Managed comprehensive budgets to allocate event resources and stay within financial constraints.
- Supported accurate financial recordkeeping by closely checking bills and approving payments.
- Assembled creative and innovative event attractions based on internal capabilities or outsourced to qualified vendors.
- Met with potential clients to perform site inspections and give tours of facility, meeting rooms and offered activities.
- Coached and counseled employees to reflect company service standards and procedures.
- Followed local regulations for events and obtained necessary permits.
Education
Diploma - Business Administration - Management\ Marketing
Okanagan College
Kelowna, BC06.2010
Skills
- Client Relations
- Wedding, Socials, Conference and Convention Planning
- Troubleshooting & Efficiencies
- Problem Anticipation and Resolution
- Transportation and Logistics Coordination
- Contract Negotiations and Administration
- Materials Printing
- Signage and Display Preparation
- Budget Planning and Administration
- Contract Negotiation
- Marketing and Advertising
- Records Maintenance
Certification
- Cannabis Retail Managers License, AGCO - 2019 to Present
- Cannsell Certified, Lift & Co - 2019
Volunteer Work
Bronx Dispensary Showroom - November to December 2022
Showroom Decorator & Guide
- Gathered cannabis accessories and supplies to assist in creating a pop-up dispensary showroom
- Acted as a guide to bring people through the pop-up dispensary and explain the different parts of the business, introducing people to vendor partners along the way
TIFF: LA Times Photo Lounge - Sept 2017 & 2018
Volunteer Event Coordinator
- Set up room to accommodate the LA Times photoshoot.
- Escorted the talent and their teams to the appropriate rooms keeping to the time schedule
Toronto For Everyone - Honest Ed's Farewell Party - March 2017
Logistics Manager - Volunteers
- Recruited, scheduled, trained and managed upwards of 300 volunteers for a 4 day long event paying tribute to the Farewell of Honest Ed's
Timeline
Corporate Sales & Event Manager
Hamilton Convention Centre by Carmen's & Carmen's Event Centre
12.2023 - Current
Operations Manager - Ontario
Dutch Love
11.2021 - 06.2023
Recruitment & Training Manager
Dutch Love
09.2020 - 11.2021
General Manager
Dutch Love
03.2019 - 09.2020
Event Manager
Honeycomb Hospitality
11.2017 - 03.2019
National Sales Representative
Pearson Education
09.2014 - 11.2017
Facility & Event Manager
Kelowna Museums
05.2011 - 08.2014
Diploma - Business Administration - Management\ Marketing
Okanagan College
- Cannabis Retail Managers License, AGCO - 2019 to Present
- Cannsell Certified, Lift & Co - 2019
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