Prasanthan Sithirasenan
74 Mancini Crescent, Richmond Hill
Summary
As investment professional, recognized for delivering value-driven investment advice and fostering long-term client relationships. Known for collaborative approach and achieving client financial goals through adaptive strategies. Skilled in portfolio management and regulatory compliance, with commitment to excellence and integrity.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Investment Representative
TD Bank
02.2021 - Current
- Educate and assist clients with investment products (Registered & Non-Registered) at TD Direct Investing
- Provide real-time insights on market activities and developments
- Execute trades for Equities, Fixed Income, and Mutual Funds
- Analyze corporate actions, stock splits, and reorganizations
- Manage customer inquiries and complaints, ensuring first-call resolution
- Increased client satisfaction by providing exceptional customer service and addressing their investment needs.
- Key Achievements:
- Surpassed sales targets: 146% in Q1 F’22 (220K), 175% in Q1 F’23 (436K), 280% in Q2 F’23 (610K), 177% in Q2 F’24 (584K)
- Achieved highest LEI score in Q2 2022 (84% from 10 client surveys)
- Specialized in handling FATCA-related calls for tax residency compliance
Associate Investment Representative
CIBC
07.2019 - 02.2021
- Advised clients on Registered and Non-Registered investment accounts
- Handled high-volume inquiries while adhering to strict compliance policies
- Engaged clients to attract new business via Transfers of Assets (TOA)
- Provided support to Investors Edge and Imperial Investor Services clients
- Key Achievements:
- Played a pivotal role in One-Time Verification Code (OTVC) Client Migration Project, educating 1,000+ clients on new security measures
- Achieved $1.5M in new assets transferred to CIBC Investors Edge in 2020
Financial Services Representative
CIBC
05.2017 - 07.2019
- Conducted financial assessments to identify clients' investment and lending needs
- Educated clients on digital banking channels (Online/Mobile Banking, ATMs)
- Maintained up-to-date knowledge of industry regulations, trends, and best practices to provide informed advice to clients.
- Worked cross-functionally to ensure first-call issue resolution
- Key Achievements:
- Assisted in onboarding new hires as a Peer Mentor
- Provided crucial support during Simplii Financial Data Breach (2018)
- Earned Excel Award for “Balanced Performance” (Mar 2018) and “Living in Growth Zone” (Feb 2019)
Market Research Interviewer
Numeris
01.2016 - 01.2019
- Conducted outbound calls to recruit participants for ratings research
- Maintained compliance and data quality standards through accurate data entry
- Provided timely feedback to supervisors regarding potential issues or areas for improvement within the interview process.
Education
Financial Planning Post Graduate Certificate -
Seneca College
Toronto, ON04.2017
Bachelor of Commerce -
York University
Toronto, ON10.2016
Skills
- Banking Applications: COINS, ECIF, SRM, GOW, OBR, ISM, Wealth Desktop, Fundserv
- Investment & Banking Knowledge: Mutual funds, equities, fixed income, lending solutions
- Customer Engagement & Sales: Proven track record of exceeding sales targets and providing excellent customer service
- Technical Skills: Microsoft Office (Word, Excel, PowerPoint), Data Analysis
Certification
- Derivatives Fundamentals and Options Licensing Course (DFOL), 02/22
- Conduct and Practices Handbook (CPH), 07/21
- Canadian Securities Course (CSC), 09/20
Languages
English
Tamil
Timeline
Investment Representative
TD Bank
02.2021 - Current
Associate Investment Representative
CIBC
07.2019 - 02.2021
Financial Services Representative
CIBC
05.2017 - 07.2019
Market Research Interviewer
Numeris
01.2016 - 01.2019
Bachelor of Commerce -
York University
Financial Planning Post Graduate Certificate -
Seneca College
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