Phuc Luong

Responsibilities:

• Lead sales strategy and business development across Corporate, Group, and Event segments.
• Build and mentor a high-performing sales team to drive revenue growth.
• Develop strategic partnerships to maximize ADR, occupancy, and market share.
• Collaborate with Revenue and Marketing teams to optimize pricing and promotions.
• Analyze market trends to identify new business opportunities in the Greater Toronto Area.

Achievements:

• Led group sales for events exceeding 600 peak room nights.
• Increased ADR by 7% above comp set and budget.
• Secured a 3-year airline crew contract, adding 20% to total hotel revenue.
• Expanded corporate accounts by 10%, boosting market share.

Responsibilities:

• Managed group sales efforts for large-scale corporate and event groups, often exceeding 600 peak rooms.
• Developed targeted sales strategies across corporate segments.
• Conducted client prospecting, site inspections, and negotiations to drive room revenue and meeting/event business.
• Partnered with Revenue Management to forecast business, optimize rates, and maximize RevPAR.
• Mentored junior sales staff and collaborated with cross-functional teams to ensure seamless service delivery.

Achievements:

• Successfully developed Corporate segments, achieving 95% revenue growth YOY.
• Secured key accounts including Baxter, Johnson & Johnson, Abbott, and Illies Engineering.
• Delivered 50% of the hotel's room revenue during the Covid-19 period by pivoting sales strategy and capturing essential business.
• Acquired major corporate group business contributing over 500 additional room nights.

Responsibilities:

• Supported the hotel’s pre-opening sales activities, including account segmentation, contract setup, and pricing strategies.
• Helped build the initial corporate account base by identifying and targeting key business sectors.
• Conducted market research and competitor benchmarking to assist in positioning the hotel.
• Participated in the development of pre-opening sales materials and promotional campaigns.
• Organized familiarization trips (FAMs) and early client site inspections to drive pre-opening interest.

Achievements:

• Helped secure early corporate partnerships that contributed to the hotel's successful market entry.
• Played a key role in positioning Hilton Da Nang competitively within the first year of operations.

• Managed full-cycle real estate sales and closed high-value residential contracts.
• Delivered flexible solutions to clients and maintained a high client satisfaction rate.
• Built long-lasting client relationships through excellent customer service and consistent followups.

• Led the Korean market segment, generating 20% of the hotel’s total revenue.
• Built and maintained strong business relationships through active client engagement.
• Negotiated contract terms with clients, securing favorable conditions for both parties while maximizing profitability.