Hi, I’m
Nikita Tiwade
Digital Content Specialist & SMM
Toronto,ON
Each small task of everyday life is part of the total harmony of the universe.
Saint Thérèse de Lisieux
Summary
As a Digital Content Specialist & SMM, I am a skilled digital strategist with a passion for creating engaging content and building a strong online presence. With 3 years of experience managing social media accounts for various organizations, I possess a deep understanding of social media best practices and a proven track record of driving audience growth and engagement.
I excel at creating and implementing social media strategies that align with overall business objectives, while also staying up-to-date with the latest trends and technologies in the field. My strong communication skills, attention to detail, and ability to work effectively in a team make me a valuable asset to any organization seeking to improve their social media presence and drive measurable results.
Overall, I am a creative and results-driven Digital Marketing Coordinator who is dedicated to delivering impactful social media campaigns that connect brands with their audiences and drive business success.
Kindly review my portfolio through the following link: https://nikitatiwade.my.canva.site/portfolio
Overview
6
years of professional experience
Work History
Hazeltons Gift Baskets
Digital Content Specialist & SMM
02.2020 - 04.2023
Job overview
- Results-driven Digital Marketing Coordinator with a proven track record in managing marketing and release calendars to drive engagement and promote products and services.
- Adept at partnering with graphic designers to create compelling content and executing successful ad campaigns.
- Managed and generated interest for over 18 social media accounts, effectively boosting brand identification for existing and upcoming product or service releases.
- Proficient in utilizing a wide range of social media marketing tools such as Canva, Sprout Social, Tweetdeck, Semrush, Buzzsumo, Zoho Campaigns, Bitly, Google Trends, and Vimeo. Collaborated closely with cross-functional teams including sales, product management, and web development to develop and execute targeted marketing campaigns across multiple platforms.
- A strong analytical mindset allowed me to track and report on the performance of social media and online marketing campaigns, leveraging data-driven insights to optimize strategies.
- Proactively engaged with fans and clients to foster positive interactions and capitalize on user-generated content to enhance brand recognition.
- Diligently managed the marketing calendar, ensuring timely and relevant content releases aligned with new product and service launches.
- Assisted the Growth Manager in effectively handling negative reviews and posts, maintaining brand reputation.
- Kept a close eye on competitors' content and social presence, adapting strategies when necessary to maintain a competitive edge.
- Created comprehensive strategies and roadmaps based on quarterly planning, consistently delivering successful campaigns and measuring results.
- Led the design process and closely monitored campaign performance, making data-informed adjustments to maximize effectiveness.
- Committed to executing day-to-day duties accurately and efficiently, contributing to overall team success.
Altius Pvt Ltd.
Social Media Junior Associate
01.2019 - 02.2020
Job overview
- Created informative and entertaining posts for client's Twitter, Facebook and Instagram pages.
- Conducted daily updates to social media profiles to boost company online presence.
- Created engaging content to catch attention of potential customers.
- Tracked social media engagement to identify high-performing ideas for campaigns.
- Analyzed trends in social media posts and followers to maximize views.
- Created and distributed blog posts and press releases on social media and traditional news outlets.
- Utilized best practices for SEO optimization to boost social media program's visibility.
- Connected with influencers to increase reach of company posts.
- Worked with assigned team on projects to meet deliverables.
Soft Tech Solutions
Junior Data Analyst
10.2017 - 12.2018
Job overview
- Developed flowcharts and diagrams to describe and lay out logical operational steps.
- Presented business leaders with cost-benefit and return-on-investment estimations to drive project planning and execution.
- Resolved malfunctions with systems and programs through troubleshooting.
- Investigated and addressed system issues to enhance usability and improve functionality.
- Organized system infrastructure documentation and operating procedures, strengthening controls and enhancing overall performance.
- Participated in internal audits regarding quality management system.
- Planned and conceived computer systems using information engineering, data modeling and structured analysis.
- Monitored employee tasks, evaluating information processing and performance to gauge business functions and inefficiencies.
- Evaluated and adopted new technologies to address changing industry needs.
- Created workflow diagrams and Gantt charts to clearly demonstrate processes and timelines.
Motif India Infotech Pvt. Ltd
Customer Service Associate
07.2017 - 09.2017
Job overview
- Developed and actualized customer service initiatives to decrease wait times.
- Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
- Provided primary customer support to internal and external customers.
- Maintained clean personal appearance, modeled store's outfits when working clothing department settings and wore uniforms per company policy.
- Evaluated account and service histories to identify trends, using data to mitigate future issues.
- Maintained accurate and current customer account data with manual forms processing and digital information updates.
- Helped large volume of customers every day with positive attitude and focus on customer satisfaction.
Education
NSDM INDIA, Nagpur, MH
No Degree from Data Analytics
02.2020
KDK College of Engineering, Nagpur, MH
Bachelor of Science from Computer Science
04.2017
Taywade College, Nagpur, Maharashtra
from Higher Secondary Education (12th)
02.2012
Modern High School, Umred, Maharashtra
from Secondary Education (10th)
03.2010
Skills
- Excellent communications skills
- Continuous Improvement Process
- Social Media Expertise
- Social Ad Campaigns
- Audience Outreach
- Facebook, Instagram, LinkedIn
- Positive attitude towards work
- Online Presence Monitoring
- Increasing Engagement
- Ad Campaigns
- Influencer Collaboration
- Business Development
- Social Content Publishing
- Account Management
- Social Content Planning
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Digital Content Specialist & SMM
Hazeltons Gift Baskets
02.2020 - 04.2023
Social Media Junior Associate
Altius Pvt Ltd.
01.2019 - 02.2020
Junior Data Analyst
Soft Tech Solutions
10.2017 - 12.2018
Customer Service Associate
Motif India Infotech Pvt. Ltd
07.2017 - 09.2017
NSDM INDIA
No Degree from Data Analytics
KDK College of Engineering
Bachelor of Science from Computer Science
Taywade College
from Higher Secondary Education (12th)
Modern High School
from Secondary Education (10th)
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