Nathan McLaughlin
Toronto,Canada
Summary
I'm a passionate digital marketer who loves helping brands grow. I've worked with companies across various industries like luxury housing, education, lifestyle, and consumer products, all of which gaining me valuable experience along the way. I truly believe great marketing, especially within a team, is communication and analysis. Two areas in which I feel as though I am highly experienced in. I am a perfectionist at heart, I treat each of my projects with upmost attention and value and thus am always looking for ways in which I can grow as a marketer.
Overview
5
5
years of professional experience
Work History
Media Marketing Coordinator
Greentech Energy
02.2023 - Current
- Responsible for managing social posting and creating marketing campaigns throughout multiple accounts such as Facebook, Instagram, Linkedin, and Mailchimp.
- Required to shoot and edit both video and photo postings through programs such as Pixlr, CapCut, and Canva.
- Compiled data from customer interactions to inform product positioning.
- Edited promotional content, enhancing clarity and appeal for target audiences.
- Monitored social media engagement to adapt strategies based on trends.
Social Media Specialist
Dart Enterprise
05.2022 - 09.2022
- Responsible for managing and posting for multiple accounts with a collective following of 12,000.
- Successfully used both B2B and B2C voices that aligned to our audiences through programs such as Umbraco, Falcon.io, and Facebook Creator Studio.
- Responsible for collecting data for quarterly reports from all social media platforms.
- Provide reports and updates on upcoming social media trends and how they may affect the company.
- Collaborated with marketing team to align social media strategy with overall business goals.
- Presented insights from social media analytics to stakeholders for informed decision-making.
Marketing Communication Coordinator
Dart Enterprise
01.2022 - 04.2022
- Orchestrated email marketing campaigns, such as drafting newsletters for an audience of 1,000+ people through Poppulo
- Created content for corporate social media accounts
- Required to make delicate changes to live websites through backend sites such as PropertyBase
- Coordinated effective placements of media announcements, billboards and print ads for maximum effectiveness and exposure.
Social Media Manager
Lost Vessel Vintage
03.2020 - 11.2021
- Developed and curated visually appealing and on-brand content for social media platforms, including Instagram, Facebook, and TikTok
- Worked the floor in retail sales, answering any questions that customers may have and providing a friendly environment
Education
Bachelor of Arts - Communication & Digital Media Studies
Wilfrid Laurier University
Waterloo, ON05-2022
High School Diploma -
Cayman International School
06-2017
Skills
- Facebook/Instagram Ads
- Linkedin Ads
- Teamwork and collaboration
- Data Analysis & Reporting
- Creative Strategy
- Copywriting
- Email Campaigning
- Proofreading
Timeline
Media Marketing Coordinator
Greentech Energy
02.2023 - Current
Social Media Specialist
Dart Enterprise
05.2022 - 09.2022
Marketing Communication Coordinator
Dart Enterprise
01.2022 - 04.2022
Social Media Manager
Lost Vessel Vintage
03.2020 - 11.2021
Bachelor of Arts - Communication & Digital Media Studies
Wilfrid Laurier University
High School Diploma -
Cayman International School
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