Derek Gutoskie
Thunder Bay
Summary
- Results-driven professional with 27+ years of experience
- In marketing, project management, and operations, specializing in scaling e-commerce revenue, optimizing digital campaigns, and leading cross-functional teams.
- Proven expertise in driving ROI through data-driven strategies, managing $150K+ monthly budgets, and building end-to-end business solutions.
- Adept at blending technical, managerial, and creative skills to deliver measurable growth.
- Spearheaded a customer service team that consistently ranked in the top 5% of industry benchmarks for service quality, driving measurable improvements in client retention.
Enthusiastic Marketer/Business Developer adept at working with colleagues and customers of all backgrounds. Team builder and clear communicator with strong problem solving and planning skills.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Marketing Manager
Hem Healer LLC
06.2020 - 12.2024
- Scaled monthly revenue 10x (from $10K to $100K+) within 11 months via Facebook, Google, and TikTok ad campaigns, daily platform optimization, and cross-channel engagement
- Launched and managed Shopify, Amazon, and Walmart e-commerce stores, increasing average customer value (ACV) by 52% (from $65 to $99) and lifetime value (LTV) by 97% (from $89 to $175) through subscription/affiliate programs
- Analyzed daily metrics to optimize $50K+ monthly ad budgets, improving ROI by reallocating resources to high-performing channels
- Trained staff on customer service protocols, content creation, and A/B testing, ensuring brand consistency and conversion rate growth
Project Manager
OakWood Design & Builders
04.2019 - 06.2020
- Managed 10+ concurrent residential/commercial projects, coordinating with technicians, architects, and subcontractors to ensure on-time, on-budget delivery
- Developed training modules that improved team efficiency by 30% and reduced safety incidents through weekly site audits
- Collaborated with sales and design teams to prepare client budgets, pricing, and project timelines, achieving 95% client satisfaction
Maintenance Technician
Renfrew County Housing Corporation
01.2016 - 05.2018
- Executed timely refurbishments of 20+ family units monthly, prioritizing safety and tenant comfort
- Coordinated emergency repairs and subcontractor workflows during 24/7 on-call rotations
Project Manager
Champlain North Property Management
04.2013 - 09.2016
- Directed residential retrofits for clients with disabilities, delivering cost-effective solutions within strict deadlines
- Managed vendor relations, budgets, and compliance inspections, reducing project deficiencies by 25%
Owner/Operator
Gator Property Management
02.2005 - 11.2012
- Oversaw property renovations, marketing, and tenant screening, achieving 90% occupancy rates
- Streamlined operations by adopting modern building technologies and optimizing vendor partnerships
Project Lead/Exterior Envelope Specialist
Arvida Ventures
12.2002 - 05.2004
- Led exterior repair teams, improving project completion rates by 20% through hands-on leadership and daily progress tracking
Education
Diploma - Business Administration
Algonquin College
Ottawa, ON01.1994
Skills
- Google Ads
- Facebook/Instagram Ads
- TikTok
- SEO
- Email Marketing
- Google Analytics
- Budgeting Monthly Ad Spend ($150K)
- Agile Methodologies
- Microsoft Project
- Risk Mitigation
- Shopify
- Amazon/Walmart Stores
- Affiliate/Subscription Programs
- CRM Tools
Websites
Languages
English
Full Professional
Certification
- Google Ads Certified, 01/01/20, Present
- Facebook Blueprint, 01/01/21, Present
- Google Analytics, 01/01/20
- First Aid & CPR Level C, 01/01/19, 12/31/22
- D.I.S.C. Behavioral Training, Current
Timeline
Marketing Manager
Hem Healer LLC
06.2020 - 12.2024
Project Manager
OakWood Design & Builders
04.2019 - 06.2020
Maintenance Technician
Renfrew County Housing Corporation
01.2016 - 05.2018
Project Manager
Champlain North Property Management
04.2013 - 09.2016
Owner/Operator
Gator Property Management
02.2005 - 11.2012
Project Lead/Exterior Envelope Specialist
Arvida Ventures
12.2002 - 05.2004
Diploma - Business Administration
Algonquin College
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