Marketing professional with proven track record in social media strategy and execution. Known for driving brand engagement and increasing online presence through innovative content and campaigns. Reliable team player with focus on achieving results and adapting to changing needs. Expertise in analytics, content creation, and community management.
Overview
8
8
years of professional experience
Work History
Social Media & Marketing Coordinator
PQ Real Estate Group - Penthouse Queen Inc | Freelance
05.2021 - Current
Developed, planned, and executed content strategies for Instagram, YouTube, and Facebook, with a focus on engaging short-form video and Reels.
Filmed, edited, and produced content using CapCut, adding captions, transitions, and graphics optimized for platform performance.
Researched and adapted trending sounds, formats to create fresh, brand-aligned content.
Designed infographics, social posts, and newsletters (using Canva and Mailchimp) to support broader campaign storytelling.
Monitored analytics and engagement metrics to refine posting cadence, hashtags, and content approach for stronger reach.
Wrote creative, on-brand copy for all platforms to support campaigns and property launches.
Collaborated with other realtors and vendors on co-marketing opportunities to expand audience reach.
Analyzed performance metrics to optimize social media strategies and enhance audience engagement.
Developed and scheduled engaging content across multiple social media platforms.
Monitored industry trends to identify opportunities for innovative content creation and strategy adjustments.
Analyzed performance data to identify trends and optimize future marketing efforts for better results.
Social Media Manager
Team Maybe
08.2021 - 10.2021
Partnered with brand owner to translate business goals into a clear social media and content plan, including an optimized posting schedule.
Designed and produced daily Instagram posts, Stories, and Reels highlighting product launches, sales, and brand messaging.
Filmed and edited short-form Reels to boost engagement and showcase key brand campaigns.
Monitored brand mentions and engaged with community by reaching out to audience members who tagged the shop and securing user-generated content for reposting.
Managed social media scheduling tools to ensure timely posting and consistent messaging.
Engaged with online communities, responding to inquiries and fostering positive relationships with followers.
Social Media Coordinator Intern
Opulence Staging & Design
01.2020 - 01.2021
Produced Instagram/Facebook content: short-form videos, photos, Canva graphics.
Wrote copy, applied hashtag strategy, and optimized for trends.
Analyzed metrics to refine strategy and boost engagement.
Front Desk Help - Technology Centre
Humber College
01.2018 - 01.2020
Organized data input
Ensured materials were returned at a decent time
Communicated to students about regulations, helped them with their new equipment, and when equipment was not returned on time I would be reaching out via e-mail with fine
Delegated tasks
Helped keep the front desk organized while performing other tasks
Education
Bachelor's Degree - Digital Communications
Humber College
Toronto, ON
05-2021
Skills
Solution-driven
Positive teammember
Content scheduling
Community engagement
Social media strategy
Campaign management
Hashtag research
Cross-platform promotion
Platform expertise
Analytics reporting
Visual design
Social media and promotions
Content curation
Blogger relations
Audience targeting
Teamwork
Teamwork and collaboration
Customer service
Problem-solving
Time management
Attention to detail
Multitasking
Excellent communication
Organizational skills
Team collaboration
Creative thinking
Active listening
Effective communication
Adaptability and flexibility
Decision-making
Writing and editing
Team building
Task prioritization
Interpersonal skills
Goal setting
Professionalism
Market research and analysis
Social media engagement
Social media marketing
Time management abilities
Written communication
Project management
Content strategy
Bilingual
Confident in acquired knowledge
Eager to learn
Social Media savvy (Twitter, Tiktok, Instagram, Facebook, Youtube)
Copywriting
E-mail marketing communications
Social Media Management
Digital Platform management, and coordinating
Newsletter designing, and copywriting
Familiar with
Experienced in the following digital management and content creation software: Mailchimp, GoDaddy, Wordpress, Canva, Adobe Photoshop, Sony Vegas, Capcut, Instagram Reels
Familiar with: Google Ad Manager, Google Analytics, Google Ads, You Tube Ads
Website Maintenance
Social Engagement
Project Management (Mondaycom)
Digital Campaigns
Instagram Ads
Data analysis
Online media campaigns
Market research
Email marketing
Generating brand awareness
Budget management
Accounts Currently Run by Me
Instagram.com/pqrealestategroup (facebook and youtube)
Payroll Specialist at Distinguished Real Estate (Al Tayer Group Company- Luxury Real Estate)Payroll Specialist at Distinguished Real Estate (Al Tayer Group Company- Luxury Real Estate)
Licensed Real Estate Agent at SBRG Real Estate & The Hogan Group Real EstateLicensed Real Estate Agent at SBRG Real Estate & The Hogan Group Real Estate