MICHELLE LEAL
Vaughan,ON
Summary
Marketing professional with proven track record in social media strategy and execution. Known for driving brand engagement and increasing online presence through innovative content and campaigns. Reliable team player with focus on achieving results and adapting to changing needs. Expertise in analytics, content creation, and community management.
Overview
8
8
years of professional experience
Work History
Social Media & Marketing Coordinator
PQ Real Estate Group - Penthouse Queen Inc | Freelance
05.2021 - Current
- Developed, planned, and executed content strategies for Instagram, YouTube, and Facebook, with a focus on engaging short-form video and Reels.
- Filmed, edited, and produced content using CapCut, adding captions, transitions, and graphics optimized for platform performance.
- Researched and adapted trending sounds, formats to create fresh, brand-aligned content.
- Designed infographics, social posts, and newsletters (using Canva and Mailchimp) to support broader campaign storytelling.
- Monitored analytics and engagement metrics to refine posting cadence, hashtags, and content approach for stronger reach.
- Wrote creative, on-brand copy for all platforms to support campaigns and property launches.
- Collaborated with other realtors and vendors on co-marketing opportunities to expand audience reach.
- Analyzed performance metrics to optimize social media strategies and enhance audience engagement.
- Developed and scheduled engaging content across multiple social media platforms.
- Monitored industry trends to identify opportunities for innovative content creation and strategy adjustments.
- Analyzed performance data to identify trends and optimize future marketing efforts for better results.
Social Media Manager
Team Maybe
08.2021 - 10.2021
- Partnered with brand owner to translate business goals into a clear social media and content plan, including an optimized posting schedule.
- Designed and produced daily Instagram posts, Stories, and Reels highlighting product launches, sales, and brand messaging.
- Filmed and edited short-form Reels to boost engagement and showcase key brand campaigns.
- Monitored brand mentions and engaged with community by reaching out to audience members who tagged the shop and securing user-generated content for reposting.
- Managed social media scheduling tools to ensure timely posting and consistent messaging.
- Engaged with online communities, responding to inquiries and fostering positive relationships with followers.
Social Media Coordinator Intern
Opulence Staging & Design
01.2020 - 01.2021
- Produced Instagram/Facebook content: short-form videos, photos, Canva graphics.
- Wrote copy, applied hashtag strategy, and optimized for trends.
- Analyzed metrics to refine strategy and boost engagement.
Front Desk Help - Technology Centre
Humber College
01.2018 - 01.2020
- Organized data input
- Ensured materials were returned at a decent time
- Communicated to students about regulations, helped them with their new equipment, and when equipment was not returned on time I would be reaching out via e-mail with fine
- Delegated tasks
- Helped keep the front desk organized while performing other tasks
Education
Bachelor's Degree - Digital Communications
Humber College
Toronto, ON05-2021
Skills
- Solution-driven
- Positive teammember
- Content scheduling
- Community engagement
- Social media strategy
- Campaign management
- Hashtag research
- Cross-platform promotion
- Platform expertise
- Analytics reporting
- Visual design
- Social media and promotions
- Content curation
- Blogger relations
- Audience targeting
- Teamwork
- Teamwork and collaboration
- Customer service
- Problem-solving
- Time management
- Attention to detail
- Multitasking
- Excellent communication
- Organizational skills
- Team collaboration
- Creative thinking
- Active listening
- Effective communication
- Adaptability and flexibility
- Decision-making
- Writing and editing
- Team building
- Task prioritization
- Interpersonal skills
- Goal setting
- Professionalism
- Market research and analysis
- Social media engagement
- Social media marketing
- Time management abilities
- Written communication
- Project management
- Content strategy
- Bilingual
- Confident in acquired knowledge
- Eager to learn
- Social Media savvy (Twitter, Tiktok, Instagram, Facebook, Youtube)
- Copywriting
- E-mail marketing communications
- Social Media Management
- Digital Platform management, and coordinating
- Newsletter designing, and copywriting
- Familiar with
- Experienced in the following digital management and content creation software: Mailchimp, GoDaddy, Wordpress, Canva, Adobe Photoshop, Sony Vegas, Capcut, Instagram Reels
- Familiar with: Google Ad Manager, Google Analytics, Google Ads, You Tube Ads
- Website Maintenance
- Social Engagement
- Project Management (Mondaycom)
- Digital Campaigns
- Instagram Ads
- Data analysis
- Online media campaigns
- Market research
- Email marketing
- Generating brand awareness
- Budget management
Accounts Currently Run by Me
- Instagram.com/pqrealestategroup (facebook and youtube)
- Instagram.com/penthousequeen.com (website, instagram, twitter, threads, linkedin, youtube)
Languages
English
Native or Bilingual
Portuguese
Native or Bilingual
Timeline
Social Media Manager
Team Maybe
08.2021 - 10.2021
Social Media & Marketing Coordinator
PQ Real Estate Group - Penthouse Queen Inc | Freelance
05.2021 - Current
Social Media Coordinator Intern
Opulence Staging & Design
01.2020 - 01.2021
Front Desk Help - Technology Centre
Humber College
01.2018 - 01.2020
Bachelor's Degree - Digital Communications
Humber College