Midya U
Vancouver,Canada
Summary
Highly accomplished and award-winning marketing executive with over a decade of progressive leadership experience in strategic marketing, branding, digital marketing and communications. Proven ability to build high-performing teams, drive significant growth through data-driven strategies, and optimize brand sentiment across diverse industries. Passionate about customer experience and fostering a healthy, transparent, and growth-oriented work environment.
Overview
10
10
years of professional experience
Work History
Vice President, Marketing and Communications
University Canada West
02.2023 - Current
- Spearheaded the development and execution of strategic marketing and branding initiatives, aligning with the university's rapid growth trajectory.
- Built and led an award-winning Marketing & Communications team, fostering a culture of accountability, transparency, and continuous growth.
- Directed comprehensive internal and external communications, public relations, and crisis management strategies, significantly improving brand sentiment.
- Oversaw a multi-channel international digital marketing strategy (PPC, paid social, affiliate, SEO, email) driving substantial lead generation and optimizing conversion rates.
- Managed an annual marketing budget, ensuring effective allocation and maximizing ROI.
- Delivered strong financial performance despite challenging economic conditions during COVID-19 pandemic by executing prudent risk management strategies throughout all aspects of marketing operations and improving digital marketing performance.
- Spearheaded organizational restructuring initiatives, streamlining operations and reducing overhead costs.
- Ensured regulatory compliance at all times by implementing robust internal controls systems coupled with proactive monitoring mechanisms.
- Monitored key business risks and established risk management procedures.
- Collaborated closely with global sales teams to exceed annual marketing and sales targets.
- Implemented cutting-edge technology solutions to automate and simplify workflows, increase productivity, enhance overall departmental efficiency and university-wide processes.
- Led creative content development (graphic design, video, copywriting) servicing various university departments.
- Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency.
Executive Director, Marketing & Communications
University Canada West
08.2021 - 02.2023
- Promoted to lead the strategic direction and operational oversight of marketing and communications.
- Developed and implemented policies, processes, and systems to enhance team efficiency and departmental performance.
- Played a critical role in brand positioning and market expansion strategies.
Director of Marketing and Communications
University Canada West
05.2020 - 07.2021
- Managed all facets of marketing, including online and offline channels, contributing to significant institutional growth.
- Oversaw digital marketing strategy, including web, social media, content, and email marketing.
Director of Marketing
Centre for Entertainment Arts
10.2019 - 04.2020
- Designed and implemented a digital marketing strategy to align with company priorities and strategic goals.
- Utilized a diverse portfolio of digital channels to engage and recruit students.
- Created and optimized campaigns based on data analysis and target market understanding.
- Successfully implemented and onboarded CRM and Marketing Automation Platforms.
Manager, Marketing and Communications
ICEF
09.2016 - 09.2019
- Managed and mentored a diverse marketing team, improving processes and implementing new software solutions.
- Developed and executed data-driven marketing strategies for new and existing services, including re-branding initiatives.
- Managed and optimized lead generation campaigns, email marketing, and campaign landing pages.
- Led project management for various marketing initiatives, ensuring timely delivery and managing multiple priorities.
Marketing and Communications Coordinator
Cansel
10.2015 - 09.2016
- Managed national marketing initiatives and communication strategies across 23 Canadian locations.
- Supported sales communication, collateral development, promotions, and advertising.
- Gained experience in acquisitions prep (internal/external messaging, press releases, rebranding) and Salesforce lead management.
Education
Bachelor of Tourism Management - Double Major in Management and Marketing
Thompson Rivers University
01.2012
Events & Conventions Management Diploma -
Thompson Rivers University
01.2009
Skills
- Strategic Planning
- Budget Management
- Team Leadership & Development
- Project Management
- Policy Development
- Process Optimization
- Crisis Management
- Cross-functional Collaboration
- Brand Strategy
- Digital Marketing
- Lead Generation
- Conversion Rate Optimization
- Market Expansion
- Re-branding
- Public Relations
- Social Media Strategy
- Offline Advertising
- Creative Direction
- CRM Implementation
- Marketing Automation
- Data Analysis
- Performance Optimization
Languages
English
Native or Bilingual
Russian
Native or Bilingual
Awards
- MUSE Creative Awards Platinum winner in the Video - Documentary category
- Viddy Awards - Platinum Award Winner in the Non-Broadcast YouTube /Vimeo Other (Documentary) category
- BCCIE Excellence in International Education Marketing Award
- Co-operative Education Designation
- Global Competency Distinction
Publications
Fuelling B.C.'s Tech Talent Pipeline: The Role of Universities
Timeline
Vice President, Marketing and Communications
University Canada West
02.2023 - Current
Executive Director, Marketing & Communications
University Canada West
08.2021 - 02.2023
Director of Marketing and Communications
University Canada West
05.2020 - 07.2021
Director of Marketing
Centre for Entertainment Arts
10.2019 - 04.2020
Manager, Marketing and Communications
ICEF
09.2016 - 09.2019
Marketing and Communications Coordinator
Cansel
10.2015 - 09.2016
Events & Conventions Management Diploma -
Thompson Rivers University
Bachelor of Tourism Management - Double Major in Management and Marketing
Thompson Rivers University
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