Melanie Bigelow
Los Angeles
Summary
Results-driven communications and marketing professional with a unique blend of creativity and meticulousness. Thrives in independent and collaborative work environments, consistently delivering innovative solutions. Demonstrates expertise in leading cross-functional teams to effectively communicate and engage the public on a wide range of subjects, including the technology, finance, and energy sectors.
Overview
4
4
years of professional experience
Work History
Senior Manager, Social and Inuencer Strategy
Weber Shandwick
02.2023 - Current
- Digital lead across three major surround-sound paid media campaigns that produced enrollments of +21M from consumers.
- Drives day-to-day client relations and serves as a client counsel for all inquiries and opportunities for all campaign efforts.
- Led creator partnership strategy for a consumer client, resulting in 74% increase in creator-generated content.
- Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
- Led creator partnership strategy for consumer client, resulting in 74% increase in creator-generated content.
- Identified key trends to support business initiatives and post campaign reporting within the creator economy, increasing ROI by 56%.
- Led creator strategy, increasing brand partnerships by 43% within 6 months.
- Managed day-to-day development of projects within approved campaign plans.
- Directed cross-functional teams in developing innovative solutions to complex problems across platforms including TikTok, Instagram, YouTube, and X.
- Maintained thorough knowledge of the client's business and social platform best practices to anticipate marketing and advertising challenges and opportunities.
- Managed content and tactics to ensure that they maintain the integrity of the clients' business and brand.
Senior Account Executive
Wunderman Thompson
02.2022 - 02.2023
- Managed day-to-day development of projects within approved campaign plans.
- Directed cross-functional teams in developing innovative solutions to complex problems.
- Maintained thorough knowledge of the client's business to anticipate marketing and advertising challenges and opportunities.
- Managed content and tactics to ensure that they maintain the integrity of the clients' business and brand.
- Participated in developing promotional plans within healthcare marketing.
- Conducted client status calls and meetings; writes and issues contact reports and status reports.
Account Executive
Edelman
05.2021 - 02.2022
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Lead day-to-day operations of client business programs to achieve outcomes on critical issues across multiple sectors, including energy, healthcare, and technology clients such as Exxon Mobil, FedEx, and Pivotal Ventures.
- Created media lists to pitch to reporters to gain coverage in national and local outlets, such as Fortune Magazine, NJ Spotlight News, and the New York Times.
- Facilitated media monitoring for major events, such as the 2021 George H.W. Points of Light Awards Gala, held in New York City.
- Brainstormed and created creative copy for email, ads, and SMS sends for campaigns.
- Curated and drafted campaign plans for clients.
Education
Master Of Business Administration (M.B.A.) -
University of Maryland, College Park
College Park, MDBachelor Of Arts (B.A.) - Communication
University Of Maryland
College Park, M.D.Skills
- Adobe Photoshop
- Asana
- Brand Strategy
- Cision
- Google Ads
- Influencer Engagement Research
- Microsoft Office Suite
- Outlook
- Press releases
- Research
- Slack
- Video Content Editing
- Cross-functional Collaboration
Personal Information
Gender: She/Her
Timeline
Senior Manager, Social and Inuencer Strategy
Weber Shandwick
02.2023 - Current
Senior Account Executive
Wunderman Thompson
02.2022 - 02.2023
Account Executive
Edelman
05.2021 - 02.2022
Master Of Business Administration (M.B.A.) -
University of Maryland, College Park
Bachelor Of Arts (B.A.) - Communication
University Of Maryland
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