Kaitlyn Ward

Reporting to Vice President of integrated Media, developed and led innovative PR campaigns for clients while providing strategic council and acting as day-to-day client liaison. Leading teams of 2-6.

• Streamlined workflows for new hires and existing staff through development of onboarding materials
• Supported clients through complex business issues including the Air Canada/ALPA negotiations and maintained positive media and social sentiment for Air Canada throughout
• Assisted in the development and coaching of junior team members through overseeing day-to-day client work and acting as a manager for several team members from Intern to Manager level

Assisted in creating and executing integrated PR campaigns, offering strategic recommendations, and serving as a key client contact.

• Planned and executed strategic campaigns combining media relations, influencer relations, paid amplification and sponsored content for accounts such as Corby, Ronald McDonald House Charities, Kids Help Phone, Air Canada and more
• Developed and tracked meaningful KPIs to measure success of campaigns and return on investment for clients, including achieving a 125% single day sales life for RMHC Cookies through PR initiatives alone.

Spearheaded media relations campaigns and events for consumer and lifestyle accounts, provided strategic council and recommendations for clients and assisted with new business acquisition.

• Led day-to-day support and communication with clients to keep them informed during campaigns and daily processes
• Provided counsel on key business decisions to clients related to marketing and communications activities
• Managed budgets, team resourcing and campaign planning for a variety of clients including Grayes, foodora, Healthy Pets and Lowestrates.ca
• Supported new business pitches through research, development and presentations to prospective clients

Supported media relations and influencer campaigns and events for consumer, providing timely updates and reporting.

• Planned, coordinated and executed nationwide media tours
• Acted as on-site support at major client events including the Much Music Video Awards and iHeartRadio Jingle Ball North
• Developed relationships with key media across Canada, securing coverage with outlets such as The Globe and Mail, Toronto Star, CTV Your Morning, National Post, BNN and many more.

Provided support for the Global Publicity team with social media, events, written and promotional materials, administrative duties as well as acted as publicity lead for network programming

• Daily media monitoring, tracking and organization of press coverage
• Publicity lead for Big Brother 16 and Survivor 28: Cagayan
• Worked with Digital and Marketing teams to create cohesive campaigns