Massimo Pisciotta
Summary
Strategic and result-driven. Business leader with proven expertise in scaling Produce operations, driving revenue growth, and leading cross-functional teams in high-pressure environments. Demonstrates a strong track record in sales leadership, process optimization, business development, cross-border logistics, client relationship management, and operational alignment. Bilingual in English and French with a passion for innovation, execution, and exceeding performance benchmarks. Strategic-thinking individual experienced in turning low-performing organizations into top revenue producers. Offering engaging and pleasant personality with expertise improving customer relationships.
Overview
5
5
years of professional experience
Work History
Director, Global Fresh Division
Traffic Tech Inc.
01.2025 - Current
- Lead and scale a high-performing international sales team with a focus on measurable KPIs, pipeline growth, and revenue targets.
- Collaborated internally throughout several departments to create an attainable structure, while proven success with growing the departments overall revenue by 20% YOY
- Develop and implement sales strategies to penetrate new markets and expand key accounts.
- Oversee end-to-end operations to ensure alignment with sales objectives and client expectations.
- Build and optimize operational frameworks to support scalable growth and enhance service delivery.
- Leverage data analytics to monitor performance trends and inform strategic decision-making.
- Spearheaded innovative approaches to resource allocation and strategic planning.
- Leveraged professional networks and industry knowledge to strengthen client relationships.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
Head of Division, Fresh Operations
Traffic Tech Inc.
12.2023 - 01.2025
- Directed a focused division, managing both sales and operational functions to establish a performance-driven culture.
- Introduced foundational KPIs and performance tracking systems to support future scale.
- Collaborated with executive leadership to align divisional objectives with corporate strategy.
- Developed and maintained courteous and effective working relationships.
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Demonstrated creativity and resourcefulness through the development of innovative solutions.
- Goal-oriented professional with proven success in applying analytical skills to solve complex problems and overcome challenges.
- Dedicated to enhancing team performance and driving business success.
Acquisitions & Sales Specialist
Cashyn Homes
10.2022 - 06.2023
- Led end-to-end real estate acquisition process: from lead generation and qualification to value assessment and deal closure.
- Sourced and evaluated off-market opportunities, maintaining a high-conversion sales pipeline.
- Conducted financial modeling and property analysis to formulate strategic offers aligned with market trends.
- Built and maintained detailed reporting systems for tracking deal flow and acquisition performance.
- Educated customers about product features and benefits to aid in selecting best options for each individuals' needs.
- Followed up with customers after completed sales to assess satisfaction and resolve technical or service concerns.
- Built rapport with customers and assessed needs to make product recommendations and upsell.
Project Manager
Music Festival – Co-Founder & Organizer
01.2021 - 07.2021
- Managed projects from procurement to commission.
- Identified plans and resources required to meet project goals and objectives.
- Spearheaded planning and execution of a large-scale live event, managing partnerships, artist relations, logistics, and marketing
- Successfully adapted the event strategy after a critical venue loss 30 days before launch, securing a new location and renegotiating contracts under budget pressure
- Provided detailed technical and operational direction in project challenges, consistently meeting deliverables according to deadlines.
- Coordinated material procurement and required services for projects within budget requirements.
Education
High School Diploma -
Heritage Regional High School
St-Hubert, QC01.2013
Skills
- Executive Sales Leadership
- Operational Strategy & Execution
- Business Development & Market Expansion
- Performance Management & KPI Development
- Client Relations & Stakeholder Engagement
- High-Stakes Decision Making
- Process Optimization & Efficiency
- Data-Driven Management
- Financial management
- Resource allocation
- Vendor Relationship Management
- Budget management
LANGUAGES
English: Fluent
Native or Bilingual
French: Fluent
Native or Bilingual
Timeline
Director, Global Fresh Division
Traffic Tech Inc.
01.2025 - Current
Head of Division, Fresh Operations
Traffic Tech Inc.
12.2023 - 01.2025
Acquisitions & Sales Specialist
Cashyn Homes
10.2022 - 06.2023
Project Manager
Music Festival – Co-Founder & Organizer
01.2021 - 07.2021
High School Diploma -
Heritage Regional High School