Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Marissa Reedeker

Campbell River,BC

Summary

Experienced strategic marketing professional with expertise in digital marketing, e-commerce optimization, client relations, and brand building. Skilled in content creation, strategy development, and securing high-value partnerships. Proven ability to collaborate with remote teams, ensuring seamless communication and successful project execution. Committed to driving business growth through innovative marketing initiatives and delivering exceptional results.

Overview

4
4
years of professional experience

Work History

Growth Strategist (Account Manager)

SwiftStart
10.2024 - Current
  • Developed and executed eCommerce growth strategies for clients on and Amazon, aligning with business objectives and KPIs.
  • Managed key client relationships, serving as the primary point of contact and providing ongoing strategic support.
  • Led client meetings to review performance, set goals, and adjust strategies to optimize results.
  • Provided data-driven insights and recommendations, optimizing campaigns to maximize ROI and sales growth.
  • Managed internal teams to ensure seamless campaign execution and timely delivery of client deliverables.
  • Created and maintained accurate sales forecasts, advising clients on growth opportunities and risks.

Marketing Director

Lathley
02.2023 - 09.2023
  • Built the foundation for Lathley's digital marketing strategy, focusing on ads, webinars, lead magnets, and email campaigns to drive engagement and boost course sales
  • Developed ad campaigns and content strategies across platforms, increasing brand awareness and client engagement
  • Collaborated on the launch of Lathley's community platform, creating newsletter campaigns that grew subscriber engagement
  • Partnered with the Director to showcase Lathley Creative's offerings to small business owners and designers
  • Currently continue to consult on a high-level, offering strategic guidance to support Lathley's ongoing growth and mission

Freelance Marketing, Photography & Content Creation

Freelance
09.2022 - Current
  • Provided digital marketing, content creation, and branding services for clients, including Hybrid Athletics Club, AML Oceanographic, Lathley, and others
  • Specialized in photography and videography for brand storytelling, creating compelling visuals for marketing campaigns and social media
  • Designed and optimized e-commerce websites, improving SEO and driving online sales for small businesses
  • Developed tailored digital marketing strategies, including ad funnel campaigns, increasing customer acquisition

Ecommerce & Marketing Coordinator

Hillsound Equipment Inc.
12.2021 - 09.2022
  • Planned and executed the campaign for the PackStack product line, following its feature in Outside Magazine, resulting in significant sales growth
  • Rebranded Hillsound's website and product pages, resulting in a 534% increase in sales of the PackStack product line YoY through optimized messaging and SEO
  • Led a strategic partnership to collaborate with external partners to grow Amazon sales channels, driving significant customer acquisition
  • Managed influencer outreach and partnerships, increasing social media referrals and directly boosting revenue

Social Media Specialist (Internship)

instaHop
10.2021 - 01.2022
  • Developed and executed social media strategies that increased brand awareness and engagement across Instagram and Facebook
  • Improved brand consistency through visuals
  • Proposed experience giveaway campaign to build brand awareness, increasing social media presence, and user feedback

Photographer

Ziptrek Ecotours Inc.
05.2021 - 09.2021
  • Captured and edited high-quality photography for promotional materials, increasing brand visibility through digital marketing campaigns
  • Increased sales by up-selling photo packages
  • Collaborated with the marketing team to create visual content that enhanced the customer experience and supported brand storytelling

Education

Bachelor's Degree - Tourism Management

Capilano University
01.2021

Skills

  • Digital Marketing & Sales Strategy
  • SEO & Web Design
  • Content Creation
  • Lead Generation
  • Brand Building & Client Partnerships
  • Remote Collaboration
  • Strategic Planning

Languages

French

Timeline

Growth Strategist (Account Manager)

SwiftStart
10.2024 - Current

Marketing Director

Lathley
02.2023 - 09.2023

Freelance Marketing, Photography & Content Creation

Freelance
09.2022 - Current

Ecommerce & Marketing Coordinator

Hillsound Equipment Inc.
12.2021 - 09.2022

Social Media Specialist (Internship)

instaHop
10.2021 - 01.2022

Photographer

Ziptrek Ecotours Inc.
05.2021 - 09.2021

Bachelor's Degree - Tourism Management

Capilano University

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Marissa Reedeker