Leslie Quijano
Toronto,ON
Summary
Results-driven marketing professional with a proven track record in driving growth and profitability for the cosmetic industry. Equipped with a deep understanding of the consumer and demand spaces, excel in strategizing and implementing programs that uncover key issues, insights, and opportunities. Expertise in leveraging data analysis to make informed decisions and develop strategic recommendations for achieving corporate objectives. Enthusiastic team player in cross-functional, diverse teams.
Overview
13
13
years of professional experience
Work History
Assistant brand manager
Spinrite
07.2022 - Current
- Responsible for Brands that drive 49% of sales
- Led and executed new product launches, engaging cross-functional teams, ensuring consistency with corporate brand strategy
- Accountable for leading e-commerce channel strategy, recycled and sustainable products
- Responsible for pricing strategy, based on analysis of data, sales performance, consumer and customer insights, and competitive analysis, for SVP Marketing, VP Sales and CFO
- Assist in managing overall brand health, leading SKU management.
Jr. Brand Manager
Yanbal Cosmetics
02.2019 - 05.2021
- Accuracy of 95% in new products
- Digital training strategy achieving an increase of sales of 5% and inventory reduction of 60% aligned with margin target
- Category reactivation reversing negative sales trend due to Covid.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
Jr. Brand Manager
Yves Rocher
01.2015 - 12.2018
- Accountable for business growth in sales each year in all the categories above 8%
- Responsible for 60% of the sales of the company
- Responsible for the implementation of tableau for marketing with IT Data analysis with Euromonitor, Kantar, for growing market share from 6% to 15% in 3 years
- Knowledge of retail and direct selling, omnichannel strategy
Marketing Specialist
Avon Cosmetics
08.2010 - 12.2014
- Responsible for the core category that represents 30% of total company sales
- Member of the team that reversed the negative sales trend, resulting in a 10% increase
- Played a key role in the Central America strategy by making local market
- Creation of press kit, brand activations, digital strategy
Education
Bachelor of Science - Industrial Engineering
Universidad Tecnologica De Mexico (UNITEC)
Mexico CitySome College (No Degree) - Business Fundamentals Diploma
St. Lawrence College
Kingston, ONSkills
- Complex problem solving
- Collaborate effectively with diverse individuals
- Data analysis Critical Thinking
- Growth Tracking
- Market Analysis
- Promotional Planning
- Consumer Research
- Strategic Brand Management
- Category Growth
Timeline
Assistant brand manager
Spinrite
07.2022 - Current
Jr. Brand Manager
Yanbal Cosmetics
02.2019 - 05.2021
Jr. Brand Manager
Yves Rocher
01.2015 - 12.2018
Marketing Specialist
Avon Cosmetics
08.2010 - 12.2014
Bachelor of Science - Industrial Engineering
Universidad Tecnologica De Mexico (UNITEC)
Some College (No Degree) - Business Fundamentals Diploma
St. Lawrence College
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