Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Laura Fraser

London,ON

Summary

Dynamic Personal Trainer and experienced Store Manager, leveraging a blend of motivational coaching and leadership skills honed at Samsonite Canada and through self-employment. Excelled in creating personalized fitness plans and enhancing customer satisfaction, driving sales growth. Expert in nutritional guidance and team leadership, committed to achieving and surpassing goals.

Overview

18
18
years of professional experience
1
1
Certification

Work History

Personal Trainer and Dietary Consultant

Self Employed
01.2009 - Current
  • Educated clients on proper exercise techniques, reducing risk of injury during workouts.
  • Motivated clients to stay on track with fitness goals with positive and friendly approach.
  • Trained clients during strength training, cardio vascular exercise, and stretching.
  • Assisted clients with personal fitness goals through realistic objectives.
  • Improved client fitness levels by developing personalized workout plans and monitoring progress.
  • Educated customers on preventive care, nutrition, fitness, stress management, and ergonomics.
  • Designed specific workout systems for individual clients based on performance ability.
  • Fostered a positive workout environment with upbeat energy and professional demeanor.

Store Manager

Samsonite Canada
06.2007 - 06.2008
  • Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
  • Managed inventory control, cash control, and store opening and closing procedures.
  • Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
  • Managed store employees successfully in a fast-paced environment through proactive communication and positive feedback.
  • Assisted with hiring, training and mentoring new staff members.
  • Improved customer satisfaction through staff training in customer service and product knowledge.
  • Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
  • Completed point of sale opening and closing procedures.
  • Mentored new hires during their onboarding process, ensuring they were well-equipped to excel in their roles from day one.
  • Rotated merchandise and displays to feature new products and promotions.
  • Maximized sales by creating innovative visual merchandising displays and store layouts.
  • Conducted regular performance reviews for staff members, providing constructive feedback and opportunities for growth.
  • Reconciled daily sales transactions to balance and log day-to-day revenue.
  • Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
  • Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
  • Maintained open lines of communication with corporate headquarters, sharing pertinent information about store performance and requesting support when needed.

Education

High School -

West Hill Secondary School
Owen Sound, ON
06.2000

Skills

  • Certified personal trainer (CPT)
  • Certified MBTI practitioner
  • Exercise program design
  • Motivational coaching
  • Leadership skills
  • Health and wellness
  • Client coaching
  • Goal setting assistance
  • Human anatomy expertise
  • Nutritional guidance
  • Time management
  • Reliable and responsible
  • Dependable and punctual
  • Sales expertise
  • Attention to detail
  • Strong communication and interpersonal skills
  • Problem-solving abilities
  • Excellent communication
  • Team leadership
  • Goal driven
  • Meeting sales goals

Certification

Certified MBTI practitioner

Timeline

Personal Trainer and Dietary Consultant

Self Employed
01.2009 - Current

Store Manager

Samsonite Canada
06.2007 - 06.2008

High School -

West Hill Secondary School

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Laura Fraser