Laura Fedoriw
Edmonton,AB
Summary
Strategic marketing communications professional with a wide variety of experience developing and implementing innovative traditional and digital marketing strategies. Collaborative and self-motivated individual who sees each individual success as contributing to the broader picture of supporting Albertans.
Overview
16
16
years of professional experience
Work History
Communications Advisor
Alberta government – Indigenous Relations
06.2019 - Current
- Delivered communications plans and projects from concept to completion.
- Demonstrated leadership by developing the strategy and communications and marketing tactics for National Indigenous Peoples Day, collaborating with the design, social and web teams, and event organizer.
- Led a new collaboration with a communicator at the City of Edmonton to promote the National Indigenous People's Day event.
- Demonstrated the ability to build and maintain strong client relationships as shown by being nominated for a Premier’s Award of Excellence.
- Demonstrated a drive for results by developing and applying an organic social media strategy resulting in a 14 per cent increase in Facebook followers in the page's first year.
- Measured social media analytics to inform the development of the ministry's organic social media strategy in its first two years.
- Oversaw the development of the design of social media assets with the social media team.
- Developed and oversaw contracts for staff training on communicating with Indigenous peoples.
- Helped build a collaborative environment by asking co-workers for their feedback on how to improve the approach to speaking notes for the division.
- Supported team growth by delivering presentations on CPE learning sessions to the team.
- Engaged in creative problem solving by sharing learnings with others and supporting my boss’ goal of enhancing the team’s ability to conduct issues management by delivering a presentation on the topic to staff, which was followed with a team discussion.
- Researched and wrote content for web content, social media posts, Ministerial Statements and other products.
Communications Advisor
Alberta government, Human Services; Children’s Services
09.2012 - 06.2019
- Liaised and consulted with clients to develop and implement communications plans for Parent Link Centres, the Advancing Futures Bursary and Great Kids Awards.
- Applied systems thinking by bringing the right people together for a cross-functional team for help4me.ca.
- Brought together vendors in print services and design as well as web content and social media specialists together on various projects depending on requirements.
- Assisted with vendor selection by interviewing advertising agencies for the help4me.ca project.
- Collaborated with Outreach colleagues and vendors to determine project deliverables for the help4me.ca project.
- Applied critical thinking skills by identifying the reputational risks associated with creating a new website: help4me.ca.
- Demonstrated project management skills by organizing a funding announcement for homeless supports in seven locations across Alberta in one day.
- Published content to Government of Alberta web pages, following division processes and using content management systems.
- Developed project a Graphic Design and Creative Services Project Brief for the Alberta Brain Injury Initiative Survival Guide.
Communications Specialist
The Mustard Seed
09.2010 - 09.2012
- Oversaw the development, launch, ongoing tracking and monitoring of a quarterly Christmas marketing communications campaign that resulted in raising $80,000 based on organic marketing channels with the exception of the use of radio advertising.
- Demonstrated strategic thinking ability by conducting a SWOT analysis, evaluating how to differentiate the brand, identifying key service benefits, and identifying objectives, strategies, tactics and methods of evaluation.
- Contributed to the development of project timelines and met them for external newsletters and direct mail pieces.
- Built and maintained strong relationships with clients and vendors, which were in print, graphic design and radio advertising.
- Developed strong ability to multi-task and work well under pressure while working on multiple projects at once across the Edmonton branch under tight timelines.
- Helped develop the budget for marketing communications.
Communications and Marketing Coordinator
The Leduc-Nisku Economic Development Authority
02.2009 - 02.2010
- Created communications activities to support economic development events
- Demonstrated a strategic mindset by co-conducting a communications audit and developing a strategic communications plan that supported the business plan
Public Affairs Intern
Shell Canada (Fort Saskatchewan)
05.2008 - 10.2008
- Coordinated site-wide rebranding following brand guidelines and industry best practices
- Worked on a cross-functional team to deliver a site-wide event promoting safety.
Education
Digital Marketing Program -
Northern Alberta Institute of Technology
03.2024
Public Relations Diploma -
Grant MacEwan University
10.2008
Bachelor of Commerce Degree Co-op -
University of Alberta – Marketing Major
06.2004
Skills
- Client relations
- Creative problem solving
- Systems thinking
- Critical thinking
- Key Performance Indicators
- Supplier evaluation
recipient
Michelle Elliott
position
TAS Administrator
department
Service Enhancements Unit
organization
Public Service Commission
employer
Alberta government
requisition i d
52480
letter
Dear Michelle, I was pleased to learn about the aforementioned position on alberta.ca. I am excited at the prospect of working for Advanced Education because I believe that continual learning is an asset to lifelong success. This position also sounds enjoyable and is aligned with my goals as a communications and marketing professional. Highlights of my job qualifications include: A Business Degree in Marketing from the University of Alberta and a Public Relations Diploma from Grant MacEwan University. More than two years of progressive work experience in communications, which includes working for the Alberta government’s Communications and Public Engagement division. Experience and knowledge of best practices in writing for traditional and web resources in various formats for a range of audiences. Effective project coordination, skills and experience, which includes coordinating site-wide rebranding for Shell Scotford. Thank you for your time and consideration. And, I look forward to meeting you to discuss what I can offer your team. Sincerely, Laura Fedoriw
landline
587-520-4299
hobbies and interests
- Creative writing
- Visiting family and friends
- Taking walks
Timeline
Communications Advisor
Alberta government – Indigenous Relations
06.2019 - Current
Communications Advisor
Alberta government, Human Services; Children’s Services
09.2012 - 06.2019
Communications Specialist
The Mustard Seed
09.2010 - 09.2012
Communications and Marketing Coordinator
The Leduc-Nisku Economic Development Authority
02.2009 - 02.2010
Public Affairs Intern
Shell Canada (Fort Saskatchewan)
05.2008 - 10.2008
Digital Marketing Program -
Northern Alberta Institute of Technology
Public Relations Diploma -
Grant MacEwan University
Bachelor of Commerce Degree Co-op -
University of Alberta – Marketing Major
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