- Playing Sports
- BMX racing with my sons
- Skiing, off piste
- Cycling, Mountain biking and Gravel
- Stand-up Paddleboarding (SUP)
- Hiking
- Outdoor Recreation
- Camping
- Backpacking
JULIAN BASE
Squamish,Canada
Summary
Analytical, organized and detail-oriented with years of people management and communication experience. A collaborative team player with a proven track record of strategic solutions. A person with the ability to find or create solutions resolving conflicts resulting in a positive work environment.
Proactive and goal-oriented professional with excellent time management and problem-solving skills. Known for reliability and adaptability, with swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth.
Overview
33
33
years of professional experience
1
1
Certification
Work History
Snow School Supervisor
Whistler Blackcomb
10.2023 - Current
- Supervising daily operations for the Private Pod
- Supervising 30 - 200 instructors depending on the day
- Working as a liaison between guests and instructors solving issues before they become problems
- Training Staff on mountain safety and ski instructing
- Dealing with complex issues including the mental health of staff
- Completing or overseeing daily pay entry
- Completing on Snow observations and reports
- Creating a team environment for Instructors through daily morning meetings and team building events
- CSIA Level 2 Examiner for Instructor certification
- CSIA Level 4 Certification
Whistler Mountain Bike Coach and Guide
Whistler Blackcomb Vail Resorts
05.2024 - 09.2024
- Coach of the Year 2024
- Teaching private lessons and group lessons from beginner level to jump introduction
- Evaluated individual rider skills to identify areas of improvement and adjust daily plans accordingly
- Follow strict safety protocol for injury prevention
- Provided constructive feedback to athletes after each session, enabling them to make continuous progress towards their goals.
- PMBIA Air Course Level 2 Certified
BMC Switzerland and SCOR BC Sales Rep
Julian Base Sales Agency
07.2015 - 05.2024
- Sales to Independent Bike Shops across B.C.
- Giving product launch presentations in Switzerland, Italy and across North America
- Marketing events including bikes shows, demo days and Crankworx
- Product knowledge sessions for store employees
- Building Budgets and Forecasts for up to 48 months ahead
- Developing and growing territory by 75%
Castelli Apparel
Julian Base Sales Agency
04.2015 - 12.2023
- Sales representative to Mountain Equipment ( MEC ) giving presentations at the head office, managing deliveries, stock management and staff training
- Sales to independent stores growing Castelli, Sportful and Karpos from 2 to 44 stores
- Presenter at international sales meetings generally held in Italy to a global audience
- Guide and presenter at marketing events including the Giro d'Italia,
- Night of Champions Gala host for Rhyder Hesdjedal Edmonton
- Managing custom apparel division for cycling teams across Western Canada
Julian Base Sales Agency
Self Employed
03.2015 - 11.2023
- Managed multiple brands for B.C. and Alberta working with over 100 accounts
- Developed extensive online sales plan for 2021/22
- ACS Distributing sales for a large suite of brands including KHS bicycles, Kali Protective, ESI grips, Jet Black trainers
- ACS Sales Rep of the Year ( Highest Gross Sales 2018, 2019 )
- Frog Bikes sales
- Owner of www.Shammycream.com
- Kastle Ski sales rep opening stores, developing shipping and intro plan for Canada ( 2022/23 )
- ONEWAY Poles Sales rep for XC and Alpine opened 12 stores in one year.
Western Canada Sales Manager
Rockport Footwear, Adidas
10.2010 - 03.2014
- Promoted from Vancouver sales rep to Western Canada Sales Manager
- Managing a team of 25 people including 18 sales reps, and a customer service team
- Led a successful sales team by providing motivational coaching and performance-based incentives
- Hiring and training new staff from the Yukon to Northern Ontario
- Exit interviews for staff that had been let go
- Grew the territory by 36% with the existing dealer base
- Building budgets and forecasts for effective sales strategies
- Managing inventory levels and responding to factory timelines and delays
- Achieving Sales Goals
- Morning host for online meetings
- Liaison for the company transition from Reebok to Adidas ownership.
- Marketing campaigns including the "Canada Line Takeover" that was replicated across Canada and the U.S.
Western Canada Sales Manager
Peak Performance
10.2008 - 09.2010
- Maintaining two retail stores and multiple dealers across Western Canada
- Managing staff hiring
- Creating a Canada wide training program
- Speaker at the Global Trade Shows in Stockholm, San Sebastian Spain and Lago De Garda Italy
Nordica Sales Rep
John Wornig Sales Agency
10.2001 - 05.2008
- Hired for demo days (1999)
- Promoted to Product Knowledge Trainer for Canada.(2000)
- Promoted to Sales Rep for B.C. (2001)
- Responsible for Digital Media Marketing including Nordica and Rollerblade promotional movies.
- Managed over 300 accounts with Russell Athletic portfolio with the John Wornig Sales team.
- Expanded customer base through cold calling, networking, and relationship building.
- Increased sales revenue by identifying and targeting high-potential accounts.
- REP of the Year 2004 for Gross Sales
Whistler Bike and Hike
Self Employed
04.1999 - 11.2001
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
- Proven ability to learn quickly and adapt to new situations.
Ski Instructor
Whistler Mountain Intrawest
11.1996 - 04.2001
- Full Time Ski Instructor Whistler 1996-2001
- Part Time Ski Instructor 2001- 2015
- Worked in all Pods from Minis, Dailies, Club, to Adults Base Pod, Mountain Top and Privates. Also taught the "Powder" and "Mogul Clinics, Snowboard camps and one Women's Camp.
- Supervised Whistler Privates 1998
- Built up a long list of privates clientele
- CSIA Level 4, CSIA Level 2 Examiner, CASI Level 1
Mountain Bike Guide
Backroads
05.1998 - 10.1998
- Maintained safety standards during excursions, resulting in zero accidents or incidents.
- Built personal relationships with guests to promote positive experiences.
- Improved overall guest satisfaction by promptly addressing concerns and implementing appropriate solutions as needed.
- Managed unexpected challenges with flexibility and creative problem-solving, maintaining seamless experiences for guests.
Project Manager Commercial Construction
Edwards Architectural
01.1992 - 01.1996
- Promoted to lead Estimator and Project Manager
- Site Supervisor- implementing safe construction practice according to the Building Code
- Liaison work between Contractors and Architects
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Planned, designed, and scheduled phases for large projects.
- Met project deadlines without sacrificing build quality or workplace safety.
- Established effective communication among team members for enhanced collaboration and successful project completion.
- Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
Education
Contruction Engineering Supervisor Technician Program - Blueprint reading and Drafting, Surveying, Complete the Mechanical, Electrician and Carpentry exam, Construction Safety understanding the building code and how to implement safe practices
Fanshawe College
01.1992
Skills
- Exceptional Communication
- Conflict Resolution
- People Management
- Computer Skills
- De-escalation techniques
- Strong work ethic
- Teamwork and collaboration
- Multitasking
- Reliability
- Public speaking
Achievements Hobbies
- CSIA Level 4 Ski instructor
- 3 Time Masters National Track Cycling Champion
- 2nd Place World Track Cycling Championships Masters Pursuit
- Race Director for the Cowichan Crusher Bike Race Medio Course 2024
- Member of the Squamish BMX Club
Certification
- CPR/AED Certification
- First Aid Certification St. Johns Ambulance
- NCCP 2 Coaching
- CSIA Level Four Ski Instructing
- ASA Level Two Ski Coaching
- Let's Ride ! Community Initiation Course Cycling BC
- Performance Cycling Competition Course Cycling BC
- Ready to Race Introduction to Racing Course Cycling BC
- Level 1 Mountain Biking Course Cycling BC
- PMBIA Level 1
- PMBIA Level 2 Air Course
Accomplishments
2008 B.C. Provincial Champion Elite Men's Track Cycling
2011 Canadian National Champion Masters Track Cycling
2012 World Championships Masters Track Cycling 2nd
2015 B.C. Provincial Coach Road Cycling Nationals
2023 Canadian Grand Nationals BMX Masters 5th Place
2024 CSIA Level 4 Completed 2024
Interests
Timeline
Whistler Mountain Bike Coach and Guide
Whistler Blackcomb Vail Resorts
05.2024 - 09.2024
Snow School Supervisor
Whistler Blackcomb
10.2023 - Current
BMC Switzerland and SCOR BC Sales Rep
Julian Base Sales Agency
07.2015 - 05.2024
Castelli Apparel
Julian Base Sales Agency
04.2015 - 12.2023
Julian Base Sales Agency
Self Employed
03.2015 - 11.2023
Western Canada Sales Manager
Rockport Footwear, Adidas
10.2010 - 03.2014
Western Canada Sales Manager
Peak Performance
10.2008 - 09.2010
Nordica Sales Rep
John Wornig Sales Agency
10.2001 - 05.2008
Whistler Bike and Hike
Self Employed
04.1999 - 11.2001
Mountain Bike Guide
Backroads
05.1998 - 10.1998
Ski Instructor
Whistler Mountain Intrawest
11.1996 - 04.2001
Project Manager Commercial Construction
Edwards Architectural
01.1992 - 01.1996
- CPR/AED Certification
- First Aid Certification St. Johns Ambulance
- NCCP 2 Coaching
- CSIA Level Four Ski Instructing
- ASA Level Two Ski Coaching
- Let's Ride ! Community Initiation Course Cycling BC
- Performance Cycling Competition Course Cycling BC
- Ready to Race Introduction to Racing Course Cycling BC
- Level 1 Mountain Biking Course Cycling BC
- PMBIA Level 1
- PMBIA Level 2 Air Course
Contruction Engineering Supervisor Technician Program - Blueprint reading and Drafting, Surveying, Complete the Mechanical, Electrician and Carpentry exam, Construction Safety understanding the building code and how to implement safe practices
Fanshawe College
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