- Cooking and baking
- Skiing, running, golfing
- Exploring new restaurants and cafes
Josefin (Jojo) Mckay
Toronto,ON
Summary
Focused on bringing brands closer to their audiences, with a passion for diving into marketing and events projects that spark connections. Known for keeping things organized, thinking creatively, and ensuring client needs are met every step of the way.
Overview
3
3
years of professional experience
Work History
Experiential Marketing Intern (Co-op)
Proof Experiences
09.2024 - 12.2024
- Led a team of four Brand Ambassadors during a 7-week cross-country tour, successfully educating diverse communities about scams on behalf of the Government of Canada, enhancing public awareness and engagement.
- Oversaw media coverage, collaborating with news outlets to ensure accurate representation and coverage of events, significantly boosting public interest and participation.
- Regularly reported activation progress to senior management, providing updates that informed strategy adjustments and maximized overall impact.
Production Assistant (Contract)
Boombox Productions
04.2024 - 08.2024
- Assisted in producing high-profile, world-renowned summer events (ie. X Games) by creating and managing detailed production schedules, ensuring seamless coordination across teams.
- Handled crucial event logistics, including uploading headshots and relevant materials, to maintain organization and streamline the event planning process.
- Tracked and recorded carbon emissions for event activities, supporting sustainability initiatives and aligning with the organization’s environmental commitments.
Office Manager
Momentum Camps
05.2022 - 07.2023
- Created and maintained over 800 client files, properly storing and maintaining personal information.
- Delegated tasks and collaborated with high-profile, professional athletes to enhance the camp’s overall experience.
- Crafted and meticulously managed daily camp itineraries for participants, balancing skiing sessions with activities to enhance skill development and overall enjoyment of the camp.
Educator
Lululemon
08.2022 - 04.2023
- Greeted customers, helped locate merchandise and suggested suitable options in a high-volume store.
- Checked pricing, scanned items, and processed payments ranging from $50-$5,000 CAD.
- Thrived in a high-paced, intensively time-sensitive environment on a cross functional team.
Education
Postgraduate Certificate - Sport and Event Marketing
George Brown College
Toronto, ON12-2024
Bachelor of Arts (Honours) - History
Queen’s University
Kingston, ON06-2022
Skills
- Software proficiency: Microsoft 365, G-Suite, Jane, FileMaker Pro, Applied Epic Systems
- Canadian Ski Instructors Alliance, Level 1
- Bilingual with Swedish as a second language
Interests
Timeline
Experiential Marketing Intern (Co-op)
Proof Experiences
09.2024 - 12.2024
Production Assistant (Contract)
Boombox Productions
04.2024 - 08.2024
Educator
Lululemon
08.2022 - 04.2023
Office Manager
Momentum Camps
05.2022 - 07.2023
Postgraduate Certificate - Sport and Event Marketing
George Brown College
Bachelor of Arts (Honours) - History
Queen’s University
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