Jennifer Watton
Senior District Sales Manager
Abbotsford,BC
Summary
Experienced Veteran District Sales Manager with 25 years of proven sales leadership. Skilled at setting clear goals and empowering team members to achieve unprecedented success in revenue generation and customer acquisition. Approachable and humble, leads by example, fostering a culture of curiosity and problem-solving. Excels in streamlining processes, ensuring high standards, and aligning efforts with organizational objectives. Renowned for collaborative approach and unwavering commitment to excellence.
Overview
25
25
years of professional experience
Work History
Senior District Sales Manager
La Senza, Regent Equity Firm
09.2010 - Current
- Revenue overseeing of $25M- $60M and second highest volume region across multiple provinces, driving year-over-year growth for 5 straight years with a reduction in turnover of 75%
- Led operations of 13-25 stores within the district, achieving top conversion and sales performance over LY
- Collaborate with corporate cross-functional teams to shape and implement strategic initiatives that align with overall business objectives.
- Became voice of the brand representing Western Canada, and strategic partner of executive team from product development, CRM, operations and sales strategies.
- Enforce high-quality standards of operation, and increased profit margin by controlling budget within 0.1% to target year over year.
- Successfully supported field talent in Western Canada during acquisition of La Senza from LBrands, Inc. to private equity firm Regent in December 2018.
- Located, developed, and promoted talented employees to cultivate collaborative and high performing, engaged leadership teams with average tenure of 8+ years.
- Created smooth onboarding processes to help new hires adjust to company policies, procedures and processes.
- Created internal associate program focused on promoting self care, growth mindset, and competency development.
- Assessed each location's individual and team performances, analyzing key performance indicators to determine best methods to improve sales results.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Organized promotional events, such as bra drives, and interacted with community to increase traffic by 6%.
Regional Visual Manager
La Senza, Limited Brand Inc.
03.2002 - 08.2010
- Oversaw 100+ stores in Western Canada in the training, coaching and development of visual layouts.
- Led and mentored 7 Visual Trainers across Western Canada.
- Responsible for opening new Power Centre concept with 15+ stores.
- Conceptualized and implemented space planning and visual merchandising strategies.
- Collaborated with cross-functional teams, to influence floor plans, visual merchandising, and product testing initiatives, contributing to the company strategic future rollout decisions, including the opening of 15 brand new La Senza Girl concept stores.
- Managed analytical reports to identify and track sales activities and customer trends.
- Coordinated with merchandising department to support release and successful in-store launches based on product allocation dates.
- Collaborated with 7 visual trainers across Western Canada to determine optimal merchandise strategy for over 69 La Senza locations and increased sales by 16% between 2005-2008.
- Increased visual impact and sales by 8.2% through optimal arrangement of mannequins, fixtures, walls and tables.
- Created instructional kits, campaign storyboards and merchandising plan-o-grams using Adobe InDesign.
- Enhanced overall store appearance by applying careful consideration to product and display locations.
- Promoted seasonal products and trends to move stock and prepare for incoming inventory.
Visual Merchandising Manager
La Senza, Limited Brands Inc.
07.1999 - 03.2002
- Managed analytical reports and key performance indicators to identify and track sales activities and customer trends.
- Coordinated with Corporate buying, visual and marketing departments to support release and product allocation dates.
- Designed appealing merchandise displays to attract customers to store.
- Developed detailed plans based on broad guidance and direction.
- Managed merchandising standards and maintained consistency across 28 stores throughout British Columbia.
- Innovated and simplified planograms and merchandising strategies to improve processes and results.
- Helped stores adapt spaces to accommodate merchandise within spatial constraints and inventory storage availability.
Education
Certificate - Human Resources Management: CPHR Candidate
University of The Fraser Valley
Abbotsford, BC12.2020
Certificate - Fashion Marketing And Retail Business
Olds College
Olds, AB06.1998
Skills
- Retail Operations Management & Key Metrics
- Human Resources Management (HRM)
- Strategic Thinking
- Entrepreneurship and Problem Solving
- Sales Planning, Leadership and Training
- Goal Setting and Performance Tracking
- Multi-Unit Management
- Business Forecasting
- Cross-Functional Collaboration
- Customer & Team Relationship Building
Languages
English
Native or Bilingual
Timeline
Senior District Sales Manager
La Senza, Regent Equity Firm
09.2010 - Current
Regional Visual Manager
La Senza, Limited Brand Inc.
03.2002 - 08.2010
Visual Merchandising Manager
La Senza, Limited Brands Inc.
07.1999 - 03.2002
Certificate - Human Resources Management: CPHR Candidate
University of The Fraser Valley
Certificate - Fashion Marketing And Retail Business
Olds College
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Interests
Hot Yoga, Golf, Tennis, Hiking, Fitness
Quote
“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
Maya Angelou
Software
Excel, Adobe InDesign, Microsoft Word
Work Preference
Work Type
Full TimeWork Location
RemoteHybridOn-SiteImportant To Me
Work-life balanceCompany CulturePaid time offStock Options / Equity / Profit SharingWork from home optionPersonal development programsPaid sick leaveHealthcare benefitsFlexible work hoursSimilar Profiles
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