Jennifer Black

• Provided various sectors (critical minerals, advocacy, ESG, AI, IP, Sports/Entertainment) among others with public relations support, pitching to a variety of media platforms using a variety of strategies.
• Proved successful working within tight deadlines and a fast-paced environment.
• Organized and detail-oriented with a strong work ethic.
• Self-motivated, with a strong sense of personal responsibility.
• Worked well in a team setting, providing support and guidance.
• Strong knowledge of media relations
• Worked remotely within main Communications team in Toronto. Monthly meetings with UK PR team, and planning for Canada.

• Evaluated program effectiveness to determine return on investment.
• Analyzed market data to inform strategic decisions.
• Produced internal communications for key stakeholders, MOU, Fact Sheets, Letter of Support, projects.
• Drafted speeches for company executives and board members and advised on media talking points.
• Wrote engaging and successful press releases to control information and public opinion.
• Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies. This includes our overseas investment clients, Government of Alberta (various Press Secretaries), Calgary and Edmonton economic development.
• Taught in-house employees strategies for successful internal and external communications.
• Oversaw social media presence, blog, newsletter and aligned posts to include branding and trending ideas with two direct reports.
• Fostered positive relationships with key business journalists in national and trade publications.

Self-employed boutique agency providing tailored public relations, communication strategy, marketing, social media, brand and content for a variety of B2B and B2C clients.

• Researched, negotiated, implemented and tracked advertising and public relations activities.
• Raised brand awareness through consistent marketing efforts and product campaign launches.
• Consulted with advertising agencies to arrange promotional campaigns in all types of media.
• Managed all internal, external and crisis communications.
• Reported on press coverage recaps to determine areas for improvement.
• Produced and distributed internal and external communications.
• Designed and implemented strategic business plan objectives.
• Conducted market analysis and monitored competitive activity.

Approached and contracted to review, provide strategy and support the Australian Securities Commission's annual financial literacy program; MoneySmart Week.

Established short- and long-term communications and digital media strategy to improve campaign sustainability and provide the Commissions leaders with effective social media and media training.

Successfully secured campaign coverage and nationally distributed write-up in My Money magazine.

• Researched, analyzed and solved marketing and strategy concerns through personalized approach.
• Boosted accountability and growth by enhancing processes based on performance reporting, benchmarks and objectives.
• Mastered and launched direct marketing techniques to boost brand reach.
• Strategy Consultant offering 12 years of expertise in guiding and orchestrating business development tactics. Enterprising in devising sales plans and attractive incentive programs. Enthusiastic to bring interpersonal competency, instrumental talents and diverse skillset to drive success with rewarding company
• Guided selection of 8 board members by leading training and reporting initiatives

Led and managed strategic planning and omni-channel marketing and communications activities for The Financial Services Councils Lifewise campaign to drive widespread changes in the perception of life insurance services. Drew on media contacts and a highly innovative process to target out-of-the-box consumers while improving and simplifying overall campaign branding and messaging.

Finalist for Best Use of Social Media for the Industry by AB&F magazine for work on Lifewise campaign.

• Managed multiple stakeholders' interests and needs.
• Enhanced reputation and brand to support purpose and ambition.
• Strengthened relationships with stakeholders and mobilized support as needed.
• Formulated and communicated new ideas and suggestions that improved overall operation.
• Created unified messaging of public relations efforts in conjunction with advertising campaigns by working closely with marketing peers.
• Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
• Engaged in professional networking with government to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
• Oversaw professional social media messaging through content development, follower engagement, social listening, trend analysis and by leveraging competitor research.
• Prepared for public relations presentations and plans by gathering information on business objectives, vision, brand strategy, competition and industry trends.
• Exceeded goals through effective task prioritization and great work ethic.
• Increased brand profile approximately 75%. Media obtained by approximately 92%, and media outcomes based on Kpi measurements by approximately 95%. Measurement calculations based on media obtained/ advertising space cost x subscriber ship. For instance, Body & Soul by NewsCorp has a 1.6mil subscriber ship, Lifewise obtained a full 3 x page insert for Lifewise on Weekend Edition, which as paid advertising would cost 10,000.00, brand exposure jumped exponentiall.
• Formulated and communicated new ideas and suggestions that improved overall operation
• Strengthened relationships with stakeholders and mobilized support as needed
• Prepared for and responded to unforeseen events and challenges
• Managed multiple stakeholders' interests and needs
• Enhanced reputation and brand to support purpose and ambition
• Supported media relations consultants in outreach and fundraising campaigns
• Devised content calendar and created social media content across multiple platforms

Managed all public relations, marketing, advertising, and events for 14 stores with relation to the foundation (Community giving program, now Jamie Oliver Ministry of Food)

• Used out-of-box strategic planning utilizing charitable arm and events to create media leverage.
• Created plans and communicated deadlines to ensure projects were completed on time.
• Conducted research, gathered information from multiple sources and presented results.
• Proved successful working within tight deadlines and fast-paced atmosphere.
• Used coordination and planning skills to achieve results according to schedule.
• Led projects and analyzed data to identify opportunities for improvement.

Supported the Director of Public Affairs and Communications. Provided team and individual Associates with support within the Infrastructure and Specialized Funds area within Investment banking within included; Macquarie Airports Group, Infrastructure Group, Media Group.

• Media monitoring, liaison with media, producing content for different funds, digital social internal website management, drafting media releases. Daily as per required.
• Working extended hours regularly to ensure all deadlines met.
• Able to work within high stress environments such as investment banking and classified bid rooms.
• Conducted feature writing for print publications and provided content for website and newsletters weekly to promote high-visibility business communications.
• Responded to requests for information from media or designated appropriate spokesperson or information source.
• Prepared for public relations presentations and plans by gathering information on business objectives, vision, brand strategy, competition and industry trends.
• Prepared or edited organizational publications such as employee newsletters or stockholder reports for internal or external audiences.
• Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
• Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
• Attended bi-weekly sponsored activities and events to observe and interview participants, write stories and distribute created content

Supported the head of Real Estate and M&A within Citigroup's Investment Banking Division.

• Assisted with creation and management of all printed/ marketing materials.
• Strategically planned all events for Citigroup's 'high net-worth' clients, ensuring that clients were happy, and brand and investment opportunities were well represented.
• Research of clients, investment opportunities.
• Developed team communications and information for meetings.
• Used critical thinking to break down problems, evaluate solutions and make decisions.
• Worked flexible hours; night, weekend, and holiday shifts.
• Saved 25,000 per quarter by implementing cost-saving initiatives that addressed long-standing problems with printing and marketing materials

Provided administrative support to senior staff, including creating proposals and organizing documentation.

• Collaborated with team members to help expand marketing channels.
• Analyzed SEO outreach goals and presented findings to marketing director.
• Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales. This included work within Nestle lab, testing, research and drafting outcomes. Working with senior marketing team to produce marketing for launch.
• Wrote interesting copy with eye for current trends and viral potential.
• Stayed updated with latest marketing concepts and techniques.
• Developed ads targeting specific users for key promotions.
• Helped with planning and hosting of marketing events.
• Shadowed professionals in different situations to increase marketing knowledge.
• Responded to email and social media messages according to prescribed policies.
• Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
• Performed market analysis and researched latest trends.
• Obtained overall marketing goals to increase sales, improve consumer perception, and increase brand recognition by approximately 35-60%.
• Conducted consumer surveys and gathered data on purchasing habits for use in branding efforts.
• Contributed to mock-ups, email campaigns and social media content.
• Set up, completed and tracked customer surveys for local, regional and national campaigns.
• Created proposals and organized pursuit documentation to support marketing staff
• Collaborated with team members to help expand marketing channels
• Performed market analysis and researched latest trends
• Analyzed SEO outreach goals and presented findings to marketing director