Jeff Pettit
Delhi
Summary
Professional Business Development Executive with vital abilities in sales. Delivers above-quota results through tenaciously built partnerships and impressive revenue-generating skills. Specializes in driving industry success.
Overview
18
18
years of professional experience
Work History
Business Development Director
Haliburton Forest Biochar
01.2024 - Current
- Led all sales and marketing efforts in a new and emerging market.
- Organized and executed product knowledge and public speaking engagements.
- Set up sales and logistics to run effectively and efficiently.
- Created a customer database.
- Successfully identified senior-level decision-makers and companies, establishing meaningful business relationships.
- Increased the client base through strategic business development initiatives and fostering long-lasting partnerships.
- Enhanced company revenue by identifying new market opportunities and executing targeted sales campaigns.
- Secured high-profile contracts through effective relationship management and persuasive negotiation skills.
- Streamlined internal processes, resulting in increased productivity across the team.
Business Development North America
Sipco Innovations
05.2022 - 12.2023
- Maintain and grow distribution and client relationships
- Educate, plan and execute growing layouts and programs
- Plan and travel in North America to generate new business opportunities and increase revenue
- Speak and teach to distributors, retail locations and customers
- Attend trade shows - speak, display and network
- Educate farmers on products and problem-solving
- Facilitate all communication with clients alongside Sipco's COO.
- I am skilled at working independently and collaboratively in a team environment.
- Self-motivated, with a strong sense of personal responsibility.
- Create and plan promotions with the marketing team.
- Market and produce social media content that grows brand awareness
Business Development Manager - Eastern Canada
GreenStar Plant Products
03.2021 - 06.2022
- Grow and increase sales of brands across Canada.
- Increase revenue, maintain a working budget, and strategize territory growth.
- Speaking, teaching and presenting on soil regeneration, proper land practices, and nutritional farming
- Attend and represent trade shows, symposiums, and government events.
- Interact with clients and management representatives in the territory.
- Work with regulatory, R&D, marketing, and senior management
- Generation of new business with marketing initiatives and strategic plans.
- Provide guidance and recommendations regarding planting and cultivation methods.
- Trained and instructed staff on products and agronomic principles.
- Served as a bridge between sales, agronomics, data and technology to increase grower's ROI.
Agronomy Consultant
Agriculture Solutions
01.2019 - 03.2021
- Create and implement plans with Agriculture producers for sustainable soil regeneration.
- Develop long-term programs for farms and their environment to thrive within our ecology.
- Speaking, teaching and presenting on soil regeneration, proper land practices, and nutritional farming
- Attend and represent trade shows, symposiums, and government events.
- Remained up-to-date on conservation and regenerative agriculture practices and assessed suitability for inclusion in company alliance.
- Maintained and populated CRM database to capture market knowledge and relevance of farm and retail contacts.
- Instructed retail partners on implementing farming practices to increase soil organic carbon and reduce the loss of greenhouse gases.
- Advised food growers on best-use land and the most advantageous crops to grow.
Canadian Equipment Lead
Frontlink Inc
07.2017 - 10.2018
- Sales, setup, and service equipment geared toward organic agriculture
- Attend trade shows and represent the company across Canada
- Teach and educate farmers on using equipment in the field and through correspondence
- Create and prepare quotes and invoices and collect payments.
- Operated farm equipment such as tractors and trucks with extreme care and precision.
- Supervised work activities of farm laborers and provided instruction and guidance.
- Completed pre- and post-operation inspections of equipment and performed preventive maintenance as needed.
- Operated forklifts to shift large containers of materials and crops ready for sale.
Sales Associate
Schotts Leon's
10.2015 - 07.2017
- Top three in sales every month
- Build and maintain concrete sales relationships with customers
- Opening and closing procedure
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
- Helped customers locate products and checked store system for merchandise at other sites.
- Answered customer questions about sizing, accessories, and merchandise care.
- Maintained calm demeanor and professionally managed issues in busy, high-stress situations.
- Provided positive first impressions to welcome existing, new, and potential customers.
- Increased sales revenue by building strong rapport with customers and recommending appropriate products based on their needs.
Volunteer Crisis/Support Worker
Waterloo Region Victim Services
05.2006 - 01.2011
- First response to assist victims of crime with compassion and education
- Assess victims' concerns and provide them with the tools and knowledge necessary to maintain stability
- Accompany victims of abuse for emotional support during court hearings
- Make or receive telephone calls to assist victims in times of need
- Duties include recruiting, volunteer fairs, fundraising, monthly information, and debriefing meetings.
- Assisted clients with daily living needs to maintain self-esteem and general wellness.
- Helped clients manage and reach individual goals, supporting independent progression and social skills.
Education
Holistic Land Management
Gaia College
British Columbia 2020
Masters - Nutritional Agriculture - Soil Science
Nutri-Tech Solutions
2019
Pre-Health Sciences
Conestoga College
Cambridge, ON2014
Law and Security
Fanshawe College
London, ON2002
Skills
- Strong communicator and leader - Public speaking, interpersonal and professional
- Problem-solving and analytics
- Writing - reports, communication letters, essays and blogs, social media
- Sales & promotion techniques
- Computer and technology-savvy
- Work Organization and Prioritization
- Exceptional Management and Leadership skills
- National account management
- Lead Generation
- Sales Tracking
- Account Management
- Strategic account development
Timeline
Business Development Director
Haliburton Forest Biochar
01.2024 - Current
Business Development North America
Sipco Innovations
05.2022 - 12.2023
Business Development Manager - Eastern Canada
GreenStar Plant Products
03.2021 - 06.2022
Agronomy Consultant
Agriculture Solutions
01.2019 - 03.2021
Canadian Equipment Lead
Frontlink Inc
07.2017 - 10.2018
Sales Associate
Schotts Leon's
10.2015 - 07.2017
Volunteer Crisis/Support Worker
Waterloo Region Victim Services
05.2006 - 01.2011
Holistic Land Management
Gaia College
Masters - Nutritional Agriculture - Soil Science
Nutri-Tech Solutions
Pre-Health Sciences
Conestoga College
Law and Security
Fanshawe College
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