Jason St.Amand
Kelowna,BC
Summary
Dynamic and results-driven operations leader with multiple years of experience as a District Manager and Territory Manager within the Breakthru Beverage organization. Known for driving revenue growth, elevating team performance and delivering exceptional business outcomes. Proven ability to lead high-performing teams across diverse markets, optimize operations, and build strong customer and stakeholder relationships. Recognized for strategic thinking, effective communication, and a consistent track record of exceeding sales targets and operational goals.
Overview
12
12
years of professional experience
5
5
Certifications
Work History
District Sales Manager (BC & Sask)
Kindred Canada
Kelowna, B.C.
01.2021 - 11.2025
- Trained, coached, and led a team of Territory Managers to maximize market impact.
- Managed Territory Coverage Plan to optimize resource utilization and time management.
- Conducted ongoing training through in-field instruction, market surveys, and sales meeting observations.
- Developed strong customer relationships to enhance loyalty, brand growth, and retention.
- Assigned individual goals and assessed performance by territory for distribution, volume, profit, and execution.
- Communicated roles, expectations, and deliverables clearly to direct reports to ensure alignment with organizational objectives.
Territory Sales Manager
Kindred Canada
Kelowna, B.C.
01.2020 - 01.2021
- Developed and implemented territory sales strategies to increase market penetration.
- Managed inefficiencies within sales and operations strategies to improve overall effectiveness.
- Cultivated long-term customer relationships to maintain and increase revenue, and distribution.
- Executed sales calls utilizing Structured Call methodology for consistent messaging.
- Enhanced product marketability through strategic shelf management and display positioning.
Territory Sales Manager
Breakthru Beverage Canada
Kelowna, B.C.
09.2017 - 12.2019
- Implemented sales programming and strategies in the On-Premise segment to drive revenue and brand loyalty.
- Effectively plan on a daily, weekly, or monthly/quarterly basis, with KPI and distribution/programming objectives.
- Maintain and grow existing volume and distribution by building credible, long-term relationships with customers.
- Execute sales calls using the company’s 8 Steps of a Sales Call, structured call methodology.
- Provides product and brand marketing knowledge through sales aides and staff training seminars.
- Improve the marketability of our products through shelf management, display position and frequency, concept selling, and price point management.
Assistant General Manager
Cactus Club Cafe
Kelowna & Vancouver
10.2013 - 08.2017
- Developed and implemented training modules and orientations for all positions.
- Increased Sales and Profit during my tenure at each location.
- Interview, recruit and onboard potential leaders and all support staff.
- Created development programs for junior managers and shift leaders enabling them to reach their professional/personal goals.
- Mentor, coach and inspire a team of 100+ staff to reach the companies vision to ensure 'Every Guest Leaves Happy'.
- Created a positive and vibrant culture that enabled our team to achieve its goals.
- Proficient in Sales building, profitability, budgeting and scheduling.
Education
Some College (No Degree) - Education
University of Northern British Columbia
Prince George, BCSkills
- Bilingual English & French
- Sales Team leadership
- Territory management
- Budget oversight
- Time management
- Communication skills
- Interpersonal abilities
- Team leadership
- Training and development
- Data management
- CRM Tool Proficiency
- Customer relationship management
Certification
WSET Level 2
References
References available upon request.
Timeline
District Sales Manager (BC & Sask)
Kindred Canada
01.2021 - 11.2025
Territory Sales Manager
Kindred Canada
01.2020 - 01.2021
Territory Sales Manager
Breakthru Beverage Canada
09.2017 - 12.2019
Assistant General Manager
Cactus Club Cafe
10.2013 - 08.2017
Some College (No Degree) - Education
University of Northern British Columbia